the new logotype - university of kansasjeshellh/adc_rebranding_presentation.pdf · the art...
TRANSCRIPT
The New Logotype
Monday, July 13, 2009
REBRAND
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / FLAGS
Monday, July 13, 2009
Color + Type + Collateral
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / COLOR PALETTE / TYPOGRAPHY
BERTHOLD AKZIDENZ GROTESK / BOLD
Sahre,Victore,Wilker:A Summer DesignWorkshop in NYC
BENTON SANS / BOLD & LIGHT
YOUNG GUNS 7 ENTRY DEADLINE
MAY 13, 2009
July 19–25, 2009
BERTHOLD AKZIDENZ GROTESK / REGULAR & MEDIUM
BENTON SANS / BOOK & MEDIUM
The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a not-for-profit membership organization whose mission is to Connect, Provoke and Elevate world changing ideas. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field.
The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a not-for-profit membership organization whose mission is to Connect, Provoke and Elevate world changing ideas. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field.
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / BUSINESS CARDS106 WEST 29TH STREETNEW YORK, NY 10001212.643.1440
CONNECT,PROVOKE,ELEVATE.ADCGLOBAL.ORG
AMI BROPHYEXECUTIVE DIRECTOR
AMI BROPHYEXECUTIVE DIRECTOR
CONNECT | PROVOKE | ELEVATE
CONNECT | PROVOKE | ELEVATE
CONNECT | PROVOKE | ELEVATE
106 WEST 29TH STREETNEW YORK, NY 10001
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
REBRAND / ENVELOPES
FROM THE
106 WEST 29TH STREET NEW YORK, NY 10001
106 WEST 29TH STREET NEW YORK, NY 10001
www.adcglobal.org
106 WEST 29TH STREET NEW YORK, NY 10001212.643.1440
106 WEST 29TH STREET NEW YORK, NY 10001212.643.1440
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / TAPE
Monday, July 13, 2009
Elasticity:
As long as the boundaries are not violated, you can pimp it out
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / LOGO—PIMPED
Monday, July 13, 2009
Tag:
Wherever we can, we will include our mantra, either bold and
obvious, or as a ‘printers marks’
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / MANTRA
CONNECT, PROVOKE, ELEVATE IS PRINTED ON EVERY POSTER. LOCATION & COLOR VARIES .
ADC AWARDS
CONNECT | PROVOKE | ELEVATE
CONNECT ! PROVOKE ! ELEVATE =
Monday, July 13, 2009
Newsletter
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / NEWSLETTER / MAILOUT
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / THE AWARDS NEWSLETTER
The formation of this unique group will lead up to a CUBE members’ reunion at our 90th Anniversary Gala in 2011–CUBE members will be invited to attend as our guests and enjoy other special benefits.
The exhibition will feature the work of ADC’s Gold, Silver and Bronze winners in 5 key categories: Design, Advertising, Interactive, ADC Hybrid and ADC Design Sphere. The exhibition will be on view at the ADC Gallery from June 4 through June 26 before it embarks on a global tour.
Awards,Directors,Creativity. CONNECT | PROVOKE | ELEVATE
AWARDS JUNE09
04–26 JUNE ADC 88TH ANNUAL AWARDS EXHIBITION
ADC 89TH CALL FOR ENTRIES WWW.ADCGLOBAL.ORG
INTRODUCING CUBE
!"#$%&'$()&#*'+&,$-./0
12#&3+4#
!"#$%&'()&**&+$!,+-)$.//0ADC Awards Newsletter June 2009
09
Monday, July 13, 2009
Website
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
LATEST: SEARCH PAST ANNUAL AWARDS WINNERS, WATCH AND LISTEN TO ADC VIDEOS AND PODCASTS
!"#$%&!$'(&#)!*&+$),-./$012$3#+!$45!"$+!&##!/$6#3$7*&8/$67$01110/$!#,9$404:2;<:0;;1
ADC YOUNG GUNS LIVEJOIN US FOR +&THURSDAY!!JUNE 11, 2009
)=>?@ABCD$E$4115$!CF$%@D$'A@FGD=@H$)IJKL$%II$@ABCDH$@FHF@MFNL O@AMPG?$O=IAG?$Q$'AHGIPARF@$Q$(RPBF$G@FNADH
ABOUT | AWARDS | EVENTS | MEMBERSHIP | EDUCATION | ARCHIVE | STORE | JOB BOARD
SHOWCASE
!"#$%&$#'()*&&")+#)PJHFH$PSN$)@FPDAMFH$T=@+=GAPI$)CPSBF
,-.+/(,$)#0UAFV$>C=D=H$T@=R$DCF$WWDC$%SSJPI$%VP@NH$XPIP
BACKSTORY | ADC YOUNG GUNS LIVE: 6/11 W+K AND Y&R TOP CREATIVES
IF YOU’VE WON A CUBEYOU’RE A CUBE MEMBER!
88TH AWARDS WINNER ANNOUNCED!FIND OUT WHO GOT THE GOLD!
'*36,*%'$!"#$Y-,,$,(+!$*Y$WW!"$%66-%,$%3%&'$3(66#&+
Z*(6$%')$*6
"'-$12
34$)5(1*%$&
Y=@B=DDFS$?=J@$>PHHV=@N[.FG=RF$P$RFRKF@XFD$P$T@FF$%GGFHH$OPHH
,-##6*.!2(
LOGIN
HOME | CONTACT ADC | SITE MAP | REGISTER | LOGIN
7*8(8*-.!Y@FHC$Z=K$,AHDASBH$'PAI?
CUBE
*+)%&$6-6#\$Q$)=RAG$+CFIT$YJ@SADJ@F$'FHABS
REBRAND / WEBSITE
Monday, July 13, 2009
Networking
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
REBRAND / FACEBOOK
THE ICON CHANGES TO DISPLAY THE MOST CURRENT EVENT.
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
REBRAND / TWITTER
Monday, July 13, 2009
Wrapper
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / ADC AFFILIATED BRANDING
Monday, July 13, 2009
Bug
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / LOGO AS BUG
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / LOGO AS BUG
Monday, July 13, 2009
The System, Placement
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / LOGO PLACEMENT
UPPER LEFT CORNER
BackstoryADC Young Guns Live: +& Thursday June 11, 2009 at the ADC Gallery6:30pm Drinks7:00pm Presentation
Not Yet A Member? Join Now.The Art Directors Club106 West 29th StreetNew York, NY 10001212.643.1440
CO
NN
ECT | P
RO
VO
KE
| E
LEV
ATE
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / LOGO PLACEMENT
www.adcglobal.org
Not A Member Yet? Join Now.
The Art Directors Club106 West 29th StreetNew York, NY 10001
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
CENTER
Monday, July 13, 2009
The System, Highlighter
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / COLOR AS A HIGHLIGHTER
Not Yet A Member? Join Now.
The Art Directors Club106 West 29th Street, New York, NY 10001212.643.1440 www.adcglobal.org
Mike Mills Book LaunchThis Thursday in LA, there will be an intimate slide show and discussion with designer/filmmaker/artist Mike Mills (YG1) to launch his new retrospective book, Graphics Films. The presentation and Q+A will be hosted by editor Aaron Rose (YG1). Mills will also be taking audience questions and signing books.
Thursday, April 23, 7:30pmFamily—Los Angeles
FAMILY436 N. Fairfax Avenue
Los Angeles, CA 90036 USA
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / COLOR AS A HIGHLIGHTER
Not Yet A Member? Join Now.
The Art Directors Club106 West 29th Street, New York, NY 10001212.643.1440 www.adcglobal.org
Mike Mills Book LaunchThis Thursday in LA, there will be an intimate slide show and discussion with designer/filmmaker/artist Mike Mills (YG1) to launch his new retrospective book, Graphics Films. The presentation and Q+A will be hosted by editor Aaron Rose (YG1). Mills will also be taking audience questions and signing books.
Thursday, April 23, 7:30pmFamily—Los Angeles
FAMILY436 N. Fairfax Avenue
Los Angeles, CA 90036 USA
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / COLOR AS A HIGHLIGHTER
ADC 88th Annual Awards ExhibitionThe exhibition will feature the work of ADC’s Gold, Silver and Bronze winners in 5 key categories: Design, Advertising, Interactive, ADC Hybrid and ADC Design Sphere. The exhibition will be on view at the ADC Gallery from June 4 through June 26 before it embarks on a global tour. Opening Reception: Thursday, June 4 6:30–8:30 pm Please RSVP.
Not Yet A Member? Join Now.The Art Directors Club106 West 29th Street, New York, NY 10001212.643.1440 www.adcglobal.org
This event is brought to you by:
CO
NN
ECT
! P
RO
VO
KE
! E
LEV
AT
E =
Monday, July 13, 2009
Events
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
REBRAND / POSTER
SCORE!ADC YG7LAUNCHPARTY 03.17.09PING PONG TOURNAMENT
106 West 29th StreetNew York, NY 10001
The ADC Young Guns 7 Entry site goes live on the evening of Score! Enter your portfolio.
Get recognized: www.adcyoungguns.org/enter/
7–10PM AT THE ADC GALLERY
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / ADC EVENT
Not Yet A Member? Join Now.The Art Directors Club106 West 29th Street, New York, NY 10001 www.adcglobal.org
ADC PAPER EXPO
ADC MEMBERS FREEAPC/SPD/TDC $5.00NON-MEMBERS $10.00PROFESSIONALS ONLY
Connect with the community, replenish your paper samples and update your printing knowledge at the ADC Paper Expo an evening that includes food, drinks and friends.
PARTICIPATING COMPANIES: ALDINE INC., APPLETON COATED, ARTSCROLL, B SQUARED, CMYK PRINTING, COSMOS COMMUNICATIONS, CRANE & CO., CURIOUSCOLLECTION, DOMTAR, EARTHTHEBAULT, ENTERPRISE PRESS, FINCH PAPER, GRUPPO CORDENONS, MOHAWK FINE PAPER, MONADNOCK PAPER, NEENAH PAPER, NEW PAGE, PRECISE, REICH PAPER, SAPPI, SCHEUFELEN, SMART PAPERS, TAYLOR BOX COMPANY, WAUSAU, YES PRESS AND YUPO.
WEDNESDAYAPRIL 15, 20095:30–8:30PM
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / POSTER
The Art Directors Club 106 West 29th Street
New York, NY 10001www.adcglobal.org
Score!ADC YG7LaunchPartyMarch 17, 2009+Ping PongTournament7–10pm ADC Gallery
Buy Tickets Now!
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / POSTER Score!ADC YG7LaunchPartyMarch 17, 2009+Ping PongTournament7–10pm ADC Gallery
The Art Directors Club 106 West 29th Street
New York, NY 10001www.adcglobal.org
Buy Tickets Now!
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / ADC EVENT
Not Yet A Member? Join Now.The Art Directors Club
106 West 29th Street, New York, NY 10001212.643.1440
More information can be found at www.sahrevictorewilker.com. Apply by May 15, 2009.
www.adcglobal.org
SAHRE,VICTORE,WILKER:A SUMMER DESIGNWORKSHOP IN NYC
JULY 19–25, 2009
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
Monday, July 13, 2009
ADs
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / THE CUBE CLUB
ADC has established a prestigious, honorary membership group for all ADC cube winners— past and present. All cube winners with a personalized cube are automatically qualified to join ADC's award-winning member group: CUBE.
Are you also a member of CUBE?
adcglobal.orgC
ON
NEC
T |
PR
OV
OK
E |
ELE
VA
TE
ADC has established a prestigious, honorary membership group for all ADC cube winners— past and present. All cube winners with a personalized cube are automatically qualified to join ADC's award-winning member group: CUBE.
Are you also a member of CUBE?
adcglobal.org
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / +&
+&Thursday June 11, 2009
@ ADC Gallery6:30 pm Drinks
7:00 pm Presentation
ADC Members FreeNon-Members $15 online, $20 at the door
RSVP/Buy Tickets Now!
Driscoll Reid and Chris Hutchinson are a creative team at Wieden+Kennedy Portland.
CO
NN
ECT
| P
RO
VO
KE
| E
LEV
AT
E
THIS EVENT ISBROUGHT TO YOU BY
Join us to see how these innovators have used their head, their heart, their hands and the Adobe Creative Suite to create memorable, award-winning work.
Monday, July 13, 2009
Marketing
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / ADC CAMPAIGN
Monday, July 13, 2009
The Cube
Monday, July 13, 2009
THE ART DIRECTORS CLUBNEW YORK CITY
NY - LA
REBRAND / THE ANNUAL AWARDS
Monday, July 13, 2009
Thank You
Monday, July 13, 2009