the new media industry in british columbia may 5, 2005 isrn conference, toronto lynda brown...
TRANSCRIPT
The New Media Industry in British Columbia
May 5, 2005
ISRN Conference, Toronto
Lynda Brown
Executive Director, New Media BC
Executive Producer, Vancouver International Digital Festival
/Definition
New Media is the use of new and
emerging interactive digital media for the
purposes of entertaining, educating or
informing
/Who is New Media BC?_
Not for profit industry association
200+ member companies
To grow and support the industry
Research, networking events, training,
mentoring programs, advocacy, lobbying,
strategic direction
/BC Industry Highlights_
800 companies – close to 1200 including supporting services
Employs 14,000+ people in FT positions
Three quarters of companies export
81% of companies are producing own IP
Over 1 billion in annual revenues
/Age_
62.9% of companies are less than 6 years old
The average company is 6.5 years old
Nearly one third of companies started during the boom period of the late 1990s
Start-ups are involved in: • web development/design• mobile content
• eLearning• game development
• digital film and animation
/Work_Force/Numbers_
Industry employs 14,000 people in FT positions
Rapid growth in games sector – 1000+ predicted new hires in next year
Outside of games sector, most positions are in small companies (fewer than 10 people)
Significant contract labour – 81% of respondents employed between 1 to 5
contractors
/Growth_Expectations_
Highly optimistic, almost one in two expect growth of 25% or more in the next 18 months.
Nineteen percent anticipate growth of 100% or more.
Salary Survey Results
Average Base Pay for the Following Positions:
Creative Director: $74,000Art Director: $67,500Sr. Designer: $55,000Int. Designer: $43,000Jr. Designer: $30,500Production Designer: $52,000QA Lead: $58,250Content Strategist: $60,900Sr. Information Architect: $64,000Information Architect: $55,000Sr. Usability Specialist: $65,000
/Sectors_
Within BC’s digital media realm there are many thriving subsectors including:• Video Games• Animation and Digital Film• eLearning• Mobile Content• Interactive Design
Why a Market Map?Applied BasisTech.Axis InteractiveBacklash StudiosBardel EntertainmentBarking Bullfrog CartoonsBeatty Lane StudiosBlazing GamesBluebrain MultimediaBroken SaintsBudget Monks ProductionsC4 Digital Ent.Chalk MediaCharacterstreet AnimationClayman’s FunhouseClockwork ProductionsDurinium EntertainmentETI EntertainmentTechnologiesExile InteractiveFalcon-softwareFatBlues Music LicensingFurious EntertainmentGabrielle FrizzeraGnosis GamesGoady GamesGreg White DesignHot Dog DayIdeas That PlayInlight EntertainmentInterScape CreationsJarhead GamesKalador EntertainmentKokoHead StudiosKrabbitsoft StudiosL2EdLavaMindLivewire DesignLoaded ImageLost Boys StudioLudicorpLulu StudioLunny InteractiveMainframe EntertainmentMcMillan Games
Mercury FilmworksMoBroMyriad StudiosNext Level GamesNoise MediaNorthwest ImagingPhoton SoupPiranha GamesPixelweaverPure IllusionRadical Ent.Radius MediaRaider ProductionsRain Jester EntertainmentRainmakerRealWorld MediaRelic Entertainment (THQ)RocketsnailSecondSun Entertainment7th Floor MediaStudio X LabsStudio B ProductionsSwitch InteractiveThreewave SoftwareThrive MediaUbiquity InteractiveVeggie GamesWikkedwaresYamisoft Entertainment
Amber InteractiveAnimetixTechnologiesArtifex StudiosCondition30Credo InteractiveCYOP Systems InternationalEOS SystemsExpontentia CommunicationsFactory1 GamesGekido Design GroupInphinity InteractiveIUGO Mobile EntertainmentLightRoomLuna Seven ImageryMobile OperandiOrangeview OnlineQA LabsQuiver StudiosSingular InversionsSxipYummy Interactive
PhoenixTechnologiesSaneWaveTactex Controls
Air Games WirelessBackbone EntertainmentElectronic Arts CanadaElectric PlaygroundGame Goose MediaMagnetar GamesNintendo of CanadaNokia CanadaProving Ground MediaRob Edgar (Independent)RockstarVancouverSollers GroupTelus
GAME DEVELOPMENT MARKET MAP
CONTENT TOOLS PUBLISHING
Developer – PlatformSoftwareHardwarePublishingService Provider
MobilePersonal ComputerConsoleHandheldOnline/WebEdugamingRich Media
DEVELOPER SOFTWARE HARDWARE
LEGEND
PUBLISHING
Training InstitutionsArt Institute ofVancouver(+Burnaby campus)BCITTech CentreCapilano CollegeCentre for Arts &Technology inthe OkanaganCollege of Interactive ArtsEmily Carr Institute of Art & Design
Simon Fraser UniversityUniversity of British ColumbiaVancouver Film SchoolVancouver Institute of Media Arts
AssociationsNew Media BCIGDAVancouver ChapterACM SIGGRAPHVancouver
DistributionPlaydiumCompusmartElectronic BoutiqueLondon DrugsWalMartMicroplayOffice DepotRadioShackToys R' Us
PlatformSecondary Business
eG
eG
eG
eG
eG
eG
eG
eG
eG
Rm
eG
eG
Rm
Rm
Other Growth Sectors – eLearning
BC also boasts a thriving eLearning
industry
More than 80 companies working in this
area
Home of large international companies
such as Bridges.com and Web CT For more information: www.elearningbc.ca
Other Growth Sectors – Wireless
200 companies in BCNearly 25% of which develop and/or publish content for mobile applications
Emerging mobile content cluster
Key Challenges
1. Lack of Financing2. Economic Volatility3. Lack of Access to Markets4. Lack of Business Network5. Human Resource needs
Lack of Financing - Strategies
Business partneringVC educationCompany educationSubsidies and creditsLobbying and advocacy
Economic Volatility - Strategies
Global marketGovernment advocacyLong term vision and strategic directionCross-fertilization
Lack of Access to Markets - Strategies
Coordinated trade and marketing activities
International Partnering Forum (VIDFEST)Business matchmakingBuyer workshops (TradeRoutes)Exploring consortium models
Lack of Business Network - Strategies
Networking eventsPersonal introductionsPeer to peer mentoringVIDFESTNational opportunities
Human Resource Needs
Research and competenciesGraduate program in digital entertainmentStronger linkages between industry and academia
Vancouver International Digital Festival
June 15th – 17th, 20055 Streams: Interactive Design, Digital Film, Animation, Video Games, Mobile Content
Creative Exchange: Keynote Panels & Master Classes
Screenings: Digital Film, Animation, Experimental
International Partnering ForumAnd… the VIDFEST Gala!