the new metro...loading bounce rate page/session asd increase of 111% on avg. session duration from...
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The New MetroM E T R O L ATA M - F E B R U A R Y 2 0 1 7
About us
18,350,000Monthly Unique Users
44,590,000Monthly Page views
5 Countriesin Latin America
The New Metro
In 2016, on average, 77,5% of the digital audience was coming from mobile devices. Considering the lack of mobile high-speed connectivity and
high growth on mobile penetration, Metro decided to develop a new
strategy to focus on providing the best user experience.
ObjetivesThe New Metro
- A whole new user experience optimized for mobile, designed to provide a better reading
experience using media and graphic resources to empower the content given.
- Improve the loading time on our pages in order to decrease bounce rate and increase Pages
per Session and Average Session Duration. In Latin America, mobile internet connection is
lower than average and it is mostly used by low-end phones with limited technology.
- Increase engagement from our audience and tools to let them share in an easier way,
through interactive features, in order to amplify the content through social networks. 85.8% of
the users are referred or driven by social media or search engines.
- An easier way to navigate through the different Metro portals and verticals to offer more
targeted content to specific audiences. The goal is to refer audiences between verticals and
news portal products.
ResultsThe New Metro
Technology Content60% in speed of
content creation and 80% in speed of
content publication
Solid backend structure powered by
high-end software
CustomisationEditors are now able
to display the content in different ways using
design templates
Loading Bounce Rate Page/Session ASDIncrease of 111% on avg. session duration
Increase of 34.98%Decrease by 21.22%From 28.3 sec to 4.73 sec
Social14.06% of more
shareable activity on social media
Page Views27.20% increase of
page views
