the new microsoft comic strip: innovating content and ... · karen dayan founder & digital...
TRANSCRIPT
![Page 1: The New Microsoft Comic Strip: Innovating Content and ... · Karen Dayan Founder & Digital Marketing Expert Kindle Marketing Strategies Tuesday, March 17, 2009. Reaching customer](https://reader033.vdocument.in/reader033/viewer/2022050508/5f994bb68bf0ed6fce64b4b4/html5/thumbnails/1.jpg)
The New Microsoft Comic Strip: Innovating Content and Design that Resonates in Business Marketing
Karen Dayan
Founder & Digital Marketing Expert
Kindle Marketing Strategies
Tuesday, March 17, 2009
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Reaching customer is difficult
Inundated Inboxes
Push marketing to customer One way
communication
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It can be done
Breakthrough theclutter
Peer story-telling
Drive bi-directional interaction
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Converting Customers through Comics
• Break through the clutter with innovative design
• Create a personality customers relate to
• Adopt the customer’s perspective
• Drive more & deeper interactions
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It’s more than just a single email
Email campaign
Resource Center
Banners
Newsletters
External placements
FacebookDigg
Delicious
Blog
PR
Event integration
Viral Print Comic Book
Search (Paid /
Organic)
On Portal
Newsletters
Social Media
Search
Off-lineGrassroots
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E-mail Campaign
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On Portal
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Newsletter Series
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Social Media
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Grassroots & Off-line
• Leverage as event content and marketing
• Explore relevant off-line viral opportunities
• Don’t under estimate PR value
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Search
Optimize to be where customers are looking
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5 Campaign Tips from Margie
1. Build a marketing campaign that stands-out
2. Utilize a personality customers can relate to
3. Enable a variety of avenues to acquire information
4. Give your customers opportunities for interaction
5. Provide a clear call-to-action
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13
Karen Dayan
Founder & Digital Marketing Expert,
Kindle Marketing Strategies
Credits/Thank You