#InvocaSummit 2

The New Mobile Customer JourneyConnecting the dots between calls and clicks.

Today’s Roundtable Agenda

- How mobile has changed customer engagement.- The impact of these changes on marketing

measurement.- Mobile’s impact on different verticals & business

models.- Key takeaways and strategies for success.

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Panel Speakers

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Neil RubinVP of Business Development

Brian CarrozziFounder

Ian BellMarketing Technology

Engineer

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For today’s marketer, every channel is a mobile channel.

EMAIL

51% of Emails are Opened on Mobile

SEARCH

Mobile Search has Overtaken

Desktop Search in 2015

ADS

Mobile Ad Spending Growing at 3x Non-

Mobile Digital Spending

SOCIAL

100% of Facebook’s Revenue

Growth is Coming from Mobile

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It’s changing the way we engage across every type of business.

3xGoogle B2B Path to Purchase Study 2014

In Mobile Research Among B2B Buyers since 2012

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This is driving billions more valuable interactions for businesses every year.

“Phone Calls: The New Currency of the Smartphone Era” June 2014

BILL

IONS

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But, it necessitates new ways of driving and measuring conversions.

Panel Speakers

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Neil RubinVP of Business Development

Brian CarrozziFounder

Ian BellMarketing Technology

Engineer

Questions?

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