the new networked museum

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THE new NETWORKED MUSEUM WHY, WHERE & HOW TO BUILD COMMUNITIES? DISH 2009

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A Keynote by Simone Brummelhuis for DISH2009, in which a Community Strategy for the New Networked Museum is explained.

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Page 1: The New Networked Museum

THE new NETWORKED

MUSEUM

WHY, WHERE & HOW TO BUILD COMMUNITIES?DISH 2009

Page 2: The New Networked Museum

‘Old School’ Communities

Museum Tours:

Book Clubs: Knitting Clubs:

Rotary:Friends of Museums

Page 3: The New Networked Museum

‘Old School’ Communities

Offline to Online

Page 4: The New Networked Museum

Purpose of Communities

Family day out

Socialising

Fundraising

Exhibitions

The Museum as a Meeting Place:

Page 5: The New Networked Museum

New Online Communities

Twitter

Google

Facebook

Page 6: The New Networked Museum

Extended Purposes

Page 7: The New Networked Museum

Online to Offline

Organise ONLINE,

Meet OFFLINE

Page 8: The New Networked Museum

New Community Building Strategy

Saatchi director, Paul Arden said:

‘It’s not what you know, it’s who you know’

‘Its what you and they know, who you and they know and how you and they engage’

Page 9: The New Networked Museum

Networking the Community

Why? Where? How? Who?

And measure it!

Page 10: The New Networked Museum

Why Connect Online?

Page 11: The New Networked Museum

Where are Museum Visitors Connected?

Page 12: The New Networked Museum

How to Connect Online? Aim:Museum as a Social Place Museum as an Educator

Museum as a Profit Centre Museum as a Facilitator

Page 13: The New Networked Museum

Who to Connect Online?

Tou

r G

uid

es

Speake

rs

Art

ists

Dir

ect

ors

Page 14: The New Networked Museum

Myth of Community Building

•Its Free

•Its Easy

•There are no Rules

•Great Content is Everything

•You cannot Build Relationships Online

•The more Friends, the Better

•It won’t Last

•It replaces Traditional Community BuildingThe lament for Icarus

Page 15: The New Networked Museum

Barriers to New Community Building

•Time

•Social Attitude

•Reputation Damage

•No Brand

•No Message

Page 16: The New Networked Museum

And more Barriers to overcome

•Effectiveness

•Pro’s and Con’s

•Fear

•Knowledge and Capability

•Losing Control

Page 17: The New Networked Museum

Guidelines to Start Community: Virtues

VIRTUES

•Chastity•Temperance•Charity•Diligence •Patience•Kindness•Humility

Page 18: The New Networked Museum

Guidelines to Grow Community: Vices

VICES

•Lust•Gluttony•Greed•Sloth•Wrath•Envy•Pride

Page 19: The New Networked Museum

IENS

60 initial tasters

90.000 members

6 million users

of

Amateur critics, experts, restaurants, restaurant goers

Page 20: The New Networked Museum

The NextWomen Connections

Online and Offline

Page 21: The New Networked Museum

The NextWomen Reach

10,000 women

1 million

35000

20 million

With a potential:

Page 22: The New Networked Museum

The NextWomen’s Landscape

Page 23: The New Networked Museum

New Social Networks TNW

3000 Followers

400 Members

600 Members

Page 24: The New Networked Museum

European Museum Guide

Page 25: The New Networked Museum

European Museum Guide

Page 26: The New Networked Museum

Thanks

www.europeanmuseumguide.com (new site to be launched Q1 2010)

[email protected]

www.thenextwomen.com

www.iens.nl

Twitter: @thenextwomen