the new networking: using social media to land your next job

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There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market. In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.

TRANSCRIPT

Page 1: The New Networking: Using Social Media to Land Your Next Job
Page 2: The New Networking: Using Social Media to Land Your Next Job

The Job Search Has Changed

There are new rules being introduced to the game – but not everyone knows about them.

Page 3: The New Networking: Using Social Media to Land Your Next Job

New Technology

“No one ever taught me how to apply this way.”

- Everyone

Page 4: The New Networking: Using Social Media to Land Your Next Job

New Standards

Anyone been in his shoes? I have!

Page 5: The New Networking: Using Social Media to Land Your Next Job

Fierce Unemployment

9.8million The number of unemployed

Americans today.

Source: BLS.gov

Page 6: The New Networking: Using Social Media to Land Your Next Job

But Wait! Are Jobs Scarce?

4.5million The number of unfilled jobs today.

Source: BLS.gov

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The problem is a disconnect.

The way companies are hiring isn’t matching the way applicants are applying.

Page 8: The New Networking: Using Social Media to Land Your Next Job

A Big Opportunity (For Us)

Social makes it easier for applicants to stand out in the crowded market place and meet the standards of hiring companies.

Let’s jump in!

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BUILD YOUR RESUME Part 1:

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It Starts with Your Resume

Building a resume is an excellent way to plan for your job search and keep you focused.

Make this a priority.

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Build a Master Resume

A master resume will be a long document that lists all your skills, experience and “buzzwords”.

It will be used as your “word bank” to pull pieces from when creating targeted resumes in the future.

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Be Specific & Actionable

1.  What did you do

§  Led a team of 13 sales reps to the top of our district 3 years in a row

2.  Back it up with numbers

§  Increased operating efficiency by 48% over 12 months with new XX protocol

3.  What is your future potential

§  5x Teacher of the Year candidate in first 8 years of teaching

Page 13: The New Networking: Using Social Media to Land Your Next Job

Make It Attractive

Download it free at sbcmurphy.com/free-resume

Page 14: The New Networking: Using Social Media to Land Your Next Job

Format It for Software

Save two copies: One for people, one for software.

Page 15: The New Networking: Using Social Media to Land Your Next Job

BUILDING YOUR SOCIAL PROFILES

Part 2:

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Make a Lasting First Impression

Before you start wildly applying to jobs, it’s crucial to start building your base.

Don’t be like Fred!

Page 17: The New Networking: Using Social Media to Land Your Next Job

Fact: You’re Being Googled

Not only in background checks, but by hiring managers, potential coworkers, bosses and more.

Do a search on your name and see what comes up – you may be surprised!

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Profile 1: LinkedIn

People are viewing your profile every day – this is an absolute priority for anyone searching for jobs.

Page 19: The New Networking: Using Social Media to Land Your Next Job

Complete Your Profile

1.  Headshot & Descriptive Tagline

Page 20: The New Networking: Using Social Media to Land Your Next Job

Complete Your Profile

2.  Robust Summary & Skills

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Complete Your Profile

3. Complete your work history

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Recommendations

Get them from friends, past customers, colleagues, bosses and even vendors.

4.  Get Recommendations to add legitimacy to your profile.

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Engage with Others

Sharing gets you noticed. Make it a point to share or engage 1-2 times a week.

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Profile #2: Twitter

Much less to do, but don’t ignore it!

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Profile #3: Facebook

This is a tough one. Avoid if you have historical posts/pictures about: »  Illegal drugs »  Staunch political or religious views »  Poor or foul language (even bad grammar

can hurt you!) »  Anything you wouldn’t share with a

potential boss

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Change Privacy Settings

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Build Other Profiles Too!

LinkedIn, Twitter and Facebookmay be the “Big 3” (let’s be serious, does anyone really use Google+?), but they aren’t the only profiles.

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WordPress.com (Free!)

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About.me (Free!)

Page 30: The New Networking: Using Social Media to Land Your Next Job

BrandYourself.com (Free!)

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WHERE TO FIND JOBS ONLINE

Part 3:

Page 32: The New Networking: Using Social Media to Land Your Next Job

Let’s be honest for a minute…

I HATE MONSTER &

CAREERBUILDER (so I won’t talk about them today.)

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Everything is trending social

92% of employers are posting jobs

on social media

Source: Staff.com

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LinkedIn Is King for Recruiters

93% of recruiters use LinkedIn for

recruitment and research.

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But Twitter wins in listings.

Source: iCims

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Focus on LinkedIn & Twitter

You will likely see the highest quality jobs listed on these two sites. Here’s my recipe for online job search success: •  30% LinkedIn •  30% Twitter •  20% Indeed •  10% Industry Specific (Dice, The Ladders) •  10% Location Specific (Jobs4Jersey)

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Used Advanced Searches

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Do More with Your Application

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Did You Complete Your Profile?

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Use Twitter’s Advanced Search

Visit twitter.com/search and type in keywords that relate to:

•  Job titles

•  Industries

•  Locations

•  Companies

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Get Real Time Results

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Use Your Social Assets!

Send a link to your LinkedIn, about.me or Wordpress profile to build rapport with job posters.

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Where Else to Look?

»  Indeed.com

»  Company websites

»  Niche Job Boards

»  Friends and Family

»  Additional social networks

»  Big job boards (if you have to…)

Page 44: The New Networking: Using Social Media to Land Your Next Job

Apply To Companies You Love

80% of job listings are never posted, online or off.

Don’t be discouraged from applying to a company just because there are no jobs listed!

Source: Wall Street Journal

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Keep in mind…

•  This is a numbers game, and it takes time!

•  Set goals for yourself daily and weekly.

•  Continuously test and improve your resume, profiles, etc.

•  Never, ever give up! You will land.

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FOR THE BOLD ONES Part 4:

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Strut Your Stuff on Video

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Present Yourself on SlideShare

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Influence with Writing

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Mine Your Contacts

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Get Creative

What will you do to stand out? Let’s hear some ideas!

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Questions?

[email protected]

www.sbcmurphy.com

www.linkedin.com/in/sbcmurphy