the new passat: defining the future

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The new Passat: Defining the future Prof. Dr. Martin Winterkorn Chairman of the Board of Management, Volkswagen Aktiengesellschaft Sardinia, 13 October 2014

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Page 1: The new Passat: Defining the future

The new Passat: Defining the futureProf. Dr. Martin WinterkornChairman of the Board of Management, Volkswagen AktiengesellschaftSardinia, 13 October 2014

Page 2: The new Passat: Defining the future

The following presentations contain forward-looking statements and information on the business development of the Volkswagen Group. These statements may be spoken or written and can be recognized by terms such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks”, “estimates”, “will” or words with similar meaning. These statements are based on assumptions relating to the development of the economies of individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ from those forecast.

Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in the USA, Brazil or China, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates relative to the US dollar, sterling, yen, Brazilian real, Chinese rinminbi and Czech koruna.

If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements.

We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superceded.

This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities.

Disclaimer

Page 3: The new Passat: Defining the future

The Passat redefines premium in the business class

Sharp lines create a sporty and elegant appearance

Powerful and efficient drives

Generous space with intuitively controlled features

Innovative assistance systems

Premium interior characteristics

State of the art connectivity

Page 4: The new Passat: Defining the future

1 Model dependent

Substantial weight reduction and improved fuel economy

Body-33kg

Engine-40kg

-9kg

Drivetrain

-3kg

Electronics

New Passat: up to 85 kg lighter than the previous model1 Up to 20% lower fuel consumption and CO2 emissions1

- 20%

4.9 115

Fuel consumption(l/100 km)

CO2 emissions(g/km)

Passat 1.4 TSI ACT BMT (110 kW)Predecessor

- 20%

Page 5: The new Passat: Defining the future

Passat GTE plug-in hybrid to be launched in 2015

System output of 218 hp1

Up to 50 km in electric mode

Total driving range of more than 1,000 km

2014 2015 2016

Standard fuel consumption <2.0 l/100 km (equivalent to <45 g/km CO2)2

Further Passat Derivatives

Introduction of Passat family

1 1.4-litre TSI engine (115 kW / 156 hp) combined with an electric engine (85 kW / 115 hp); fusion of the two drive units generates a system power of 160 kW / 218 hp2 Preliminary numbers, the vehicle is not yet offered for sale

Page 6: The new Passat: Defining the future

1973 Passat I

Front-wheel DriveWater Cooling

Large Rear HatchFuel Injection Engine

2005 Passat VI

DSGElectronic Parking Brake

Keyless Access / StartBlueMotion Technology

Common Rail TDIDCC

DVD Navigation, Touchscreen

Easy Close LightPark Assist 3.0

Trailer AssistEmergency AssistTraffic Jam Assist

Area View with Obstacle DetectionActive Info Display

Driving Mode SelectionLED Headlights

with Cornering LightCar-Net Mobile Online ServicesProactive Occupant Protection

Rear Traffic Alert (Parking)City Emergency Braking

with Pedestrian MonitoringMirrorLink

2014 Passat VIII2010 Passat VII

Panorama Sunroof Park Assist

City Emergency BrakingLane Assist

Rear View CameraHarddrive

LED Daytime Lights Tyre Pressure

Monitoring SystemACC with Front Assist

Strong history of introducing innovative features is continued

Page 7: The new Passat: Defining the future

The new Passat offers high value retention and superior efficiency

Source: DAT – Schwacke CCE / own calculation on basis of 36 months age and 30,000 km p.a., Passat Variant 2.0 TDI BlueMotion Technology compared to selected competitors Opel / Vauxhall Insignia 2.0 CDTI Sports Tourer ecoFLEXStart/Stop, Ford Mondeo Turnier 2.0 TDCi ECOnetic, Toyota Avensis Combi 2.2 D-4D, Mazda 6 2.2 Kombi SKYACTIV-D, Hyundai i40 cw 1.7 CRDi blue, BMW 318d Touring, Mercedes-Benz C200 T CDI DPF (BlueEFFICIENCY)

Volume competitors Premium competitorsCore competitors

Peugeot 508 Renault Laguna

Opel Insignia

Toyota Avensis

Ford Mondeo

Mazda 6

BMW 3 series Mercedes C-Class

Best in class residual value … … and total cost of ownership

NewPassat

Bestcompetitor

Averagecompetitor

Worstcompetitor

-10pp -15pp-5pp

NewPassat

Bestcompetitor

Averagecompetitor

Worstcompetitor

+9%+26%

+2%

Page 8: The new Passat: Defining the future

Global Passat family sharing the same genes

<1

1-5

5-10

10-50

50-150

>150

Units 2013 (in 1,000)Passat NMS Magotan

Passat NMS

Passat Variant

Passat Sedan

Page 9: The new Passat: Defining the future

The new Passat: Solid operating profit performance while complying with all environmental regulations1

€ / unit

Volume / mix

MQBEU6 / CO2

Currencies

Additional serial content

w/o pricing

Passat 7family

Passat 8family

Operating Profit

1 Schematic illustration

Page 10: The new Passat: Defining the future

Continued market leadership in Europe and China

Successful toolkit implementation

Positioning and cooperation clearly strengthened in the premium segment

Creation of a leading truck business

Superior products

Volkswagen Group – Key sustainable achievements

Page 11: The new Passat: Defining the future

Leading incustomer satisfaction

and quality

Volumes> 10 million units p.a.2

Volkswagen Group – Well on track to achieve targets under Strategy 2018

8.28.4

8.7

2007 2010 2013

2007/08 2013

84%

90%

2007 2010 2013

6.2

Group deliveries to customers(in million units)

7.2

9.7

6.3

2007 2008 2009 2010 2011 2012 2013

6.0 5.8

1.2

Group profit before tax margin(in percent)

7.1

11.9

7.83

13.2

6.93

Volkswagen Group customer satisfaction (on a scale of 1 to 101)

„I am happy to work at the Volkswagen Group“(Employee opinion survey)

Topemployer

Volkswagen Group profit before tax

margin > 8%

1 Own calculation based on key industry studies on customer satisfaction with dealers, after sales and new vehicles. 2 Including China. 3 Group profit before tax margin excluding the nonrecurring effect from the remeasurement of the Porsche put/call options and from remeasurement at the contribution date of the shares already held.

Page 12: The new Passat: Defining the future

Growth in many major markets, excluding China, below expectations

GDP growth remains behind forecasts -but recovery expected until 2018

Volume projections for global car markets (ex China) reduced significantly

Dec 2010 forecastActualsSept 2014 forecast

GDP growth p.a. 2010 – 2018 (%)

Source: IHS Economics

10

15

20

25

30

35

2014estimate

2018estimate

+ 1 m

+ 4 m

55

60

65

70

75

80

2014estimate

2018estimate

- 6 m

- 4 m

Projection as per end of 2010

Projection as per August 2014

in million units

-1

0

1

2

3

2010 2014 20181

2

3

4

5

2010 2014 2018

World exChinaWestern Europe World China (incl. HK)

Page 13: The new Passat: Defining the future

… in exchange rates

Brazil

Argentina

South Africa India

Ukraine

Russia

■ Brazilian economy weak

■ Argentina default

■ Ukraine crisis

■ Iraq/Syria conflicts

Additional challenges from substantial global volatility …

… in the political and economical situation

Turkey

Page 14: The new Passat: Defining the future

… Market / consumer trends

Tightening environmental regulation and major trends driving substantially higher investment and engineering needs today

Connectivity

E-mobility

Automated driving

Shift in priorities

Shorter lifecycles

SUV trend

… CO₂ and EU6 regulations

Status and forecast of CO₂ regulations

EU baseline: 142

EU 2020: 95

US baseline: 219

US 2025:107

China baseline: 185

China 2015: 167

90

110

130

150

170

190

210

230

250

270

2000 2005 2010 2015 2020 2025

Gra

ms

CO

2pe

r kilo

met

er, n

orm

aliz

ed to

NED

C

EU US-LDV China(PC+LDT)

Source: based on ICCT

Page 15: The new Passat: Defining the future

Future Tracks – Paving the way to the future

Volkswagen Group 2018 Strategy

Strategy for the time beyond 2018

Costs

Revenues

Currencies Economic development

Trade barriers Regulations

Economic uncertainty

Future trendsConnectivityE-mobility Automated drivingProduct cyclesBusiness models

Profitability

Page 16: The new Passat: Defining the future

R&D

Procurement

Production Sales & Distribution

Regional business models

Fixed costs

Revenues

Costs

• Adapt lifecycle strategy to meet core regional competition

• Focus on models providing sustainable profitability

• Expand after-sales business

Volkswagen Brand: Substantial efficiency measures across all business areas to ensure > 6% target return before 2018

• Reduce complexity and improvedecision making process

• Increase use of common parts and reduction of number of variants

• Sharpen target-oriented investment• Increase localization in core markets• Enhance R&D efficiency• Leverage scale effects and groupwide

synergy potential further

Page 17: The new Passat: Defining the future

Cost Discipline & ProductivityModel Portfolio & Cycle Plan

Efficiency Program

Strong focus on cost and investment discipline Roll-out of efficiency program in order to secure/improve cost efficiency and quality of results

Improve operational and financial robustness of regional business modelsIncrease localization of products, production and components as well as research and development

Continually adapt product lifecycles to the specific regional and competitive requirementChallenge every model regarding growth prospects and sustainable profit contribution

Strengthen Regions

Volkswagen Brand: Three focus areas to improve competitiveness

Page 18: The new Passat: Defining the future

■ Regional focus with highly localized models

■ MQB enables large spectrum of possible powertrainspecifications

■ Broad customer segment coverage

Ethanol CNG Electric Plug-In HybridDiesel Gasoline

Product Portfolio

Volkswagen Brand: Strong product momentum1

2014 2015/2016

Conventional Fuel cellElectricAlternative / Regenerative

Passat

Golf GTE

Passat USFox Tiguan Gol

TouranJetta

Touareg C-Sedan (China)

New Lavida/Gran Lavida Magotan

Scirocco

Polo

Golf Sportsvan

Lamando Sharan New Bora Saveiro

up! A-SUV

Santana B-SUV

Sagitar

1 Selected Volkswagen models, including new products, facelifts as well as localized models

Page 19: The new Passat: Defining the future

Hans Dieter PötschMember of the Board of Management, Volkswagen AktiengesellschaftSardinia, 13 October 2014

The new Passat: Defining the future

Page 20: The new Passat: Defining the future

Leveraging engineering excellence across the Group

Before

Technology development Vehicle projects

■ Technology development focus by segment■ Overlap of individual work in the same core technologies

Afterwards

Technology development Vehicle projects

Net

wor

k

Netw

ork

■ Reduction of R&D costs – cross-segment development teams■ More transparency through clear distribution of core technologies■ Eliminate overlaps■ Efficient technology transfer throughout Volkswagen Group■ Technology network

Technology 1Technology 2 Technology 3

Page 21: The new Passat: Defining the future

Strong resources support innovation and technology leadership as industry manages the move to EU6, low CO2 and electric engines

Note: All figures shown are rounded.

Research and Development Costs(recognized in the income statement)

Research & Development and Capex ratios(total costs in € billion / in % of automotive sales revenue)

2010 2013

(in € million)

6,866

10,186

Volkswagen Group, total Excl. MAN, Ducati, Porsche

4.6

6.85.8 5.7

7.9

10.311.0

4.6%

6.6% 6.2%

5.0%5.6% 5.9% 6.3%

Capital expenditure

Research & Development

4.7%

~ +50%

~ +20%

4.95.9 5.8 6.3

7.2

9.5

11.7

5.0%5.8%

6.2%5.5%

5.1%5.5%

6.7%

2007 2008 2009 2010 2011 2012 2013

7%

7%

6%

6%

Page 22: The new Passat: Defining the future

USA - Commitment to achieving sustainable profitability through enhanced, locally adapted product portfolio

Local empowerment Local structures and processes

Prof

itabl

e de

aler

ne

twor

k

Adj

uste

d lif

ecyc

les

and

prod

uct f

eatu

res

Loca

lized

mod

els

and

com

pone

nts

with

re

duce

d co

mpl

exity

Dee

ply

loca

lized

su

pplie

r net

wor

k

Com

petit

ive

Fina

ncia

l Ser

vice

s an

d ac

tive

resi

dual

va

lue

man

agem

ent

Thorough knowledge of customer DNA

Coverage of coresegments, incl. SUVs

Profitablevolume manufacturer

New US product lifecycle

Current lifecycle

7 years

Major facelift

Adaptedlifecycle

5 years s

Facelift

5 years

FaceliftNew design and interior

Upgrade and expansion of US portfolioKey steps towards sustainable profitability

Introduction of the new Golf

Jetta facelift

US Passatfacelift B-SUV …

2014 2015 2016

Page 23: The new Passat: Defining the future

… being countered with aggressive actionsin strategic areas

Mar

ket f

ocus

Inte

rnal

focu

s

Distribution Network

Brand Positioning

Sales Strategy

Cycle Plan and Investments

Cost Position

Short-Term RunningMeasures

Organizational Structure

Operations/Processes

Brazil – Sustained local success in key overseas markets

Demanding framework conditions …

2009 9m 2014

100%

75%

50%

“Big Four”

New entrants

- 13pp

Passenger car market share

2012 2013 2014

2

1

(in m units)

- 12%

- 3%

9m

3

9m

Changing market structure Soft Brazilian market

Page 24: The new Passat: Defining the future

Deep roots and strong market position combined with further growth potential assures continued profitable growth in China

Continuous expansion of dealer networkSignificant extension of product portfolio

Strong financial track recordProduction network and implementation of MQB

2013 2014e 2018e

Others

ŠKODA

Audi

Volkswagen

>3,600

2,395 ~2,750

MQB production site by 2016Planned MQB production site

Existing production site

Urumqi

Chengdu

Changchun

YizhengShanghai

Foshan

Beijing

NingboChangsha

Tianjin Qingdao

Nanjing

Production capacity(250 working days)

2013: 2.4 million2018: > 4 million

0.40.8

1.92.6

3.74.3

0.3 0.40.8

1.2

2.02.8

1.01.4

1.92.3

2.83.3

2008 2009 2010 2011 2012 2013

ProportionateOperating Profit

Dividend paid toVolkswagen AG

Deliveries tocustomers

(in € bn / million units)

>35 >65 >1002018e:

2013:

Locally produced

22

Import

41 63

Total

Page 25: The new Passat: Defining the future

Further increasing localization in major regions is at the centre of Volkswagen Passenger Cars’ strategy

>90% LCUS Passat

>90% LCGolf/Jetta,Beetle

>80% LCGol V, Voyage, Fox Family, Polo Family, up!

~40% LCPolo/Jetta/Tiguan

~60% LCPolo/Polo Vento

SVW: >90% LCPolo/Passat/Tiguan/Touran/Lavida-Family/Santana

FAW-VW: >90% LCMagotan/NCS/New-Bora/Golf/Passat CC

% Volkswagen Passenger Cars local content [LC] ■ Substantial progress has been made with high localization rates achieved today in North America and China.

■ However, local content in key regions, such as Russia or India, needs to be increased further

… to create a natural hedge and reduce transactionalcurrency risks

… to avoid import duties, trade barriers and sales taxes

… to secure profitability of locally produced models

… to make the regional business model more robust.

Page 26: The new Passat: Defining the future

Sustainable success secured through the roll-out of modular toolkits

Global roll-out of modular toolkits

Number of toolkit equipped plants until 2016

5

12

>20

4 5 6

2012 2014 2016

MQB

MLB2013

2014

2016

Volkswagen Group

MQB production share of total production volumes1

1 Including China; the Chinese share in the global MQB volume is expected to amount to around one fifth in 2014 andmore than one third in 2018

Page 27: The new Passat: Defining the future

From Golf to Passat – Leveraging toolkit efficiency

variable variable variableuniform

Page 28: The new Passat: Defining the future

From Golf to Passat – Leveraging toolkit efficiency

Page 29: The new Passat: Defining the future

+4

+160

variable variable variableuniform

Golf Passat Estate

From Golf to Passat – Leveraging toolkit efficiency

Page 30: The new Passat: Defining the future

Flexibility of volume

WOLFSBURG ZWICKAU EMDEN

WOLFSBURG ZWICKAU

„Turntable“ („Drehscheibe“) e.g. Additional demand for Volkswagen Passat

Golf

Additional Passat volume due to customer demand

Capacity Organizational flexibility

Innovative technical flexibility made simple

EMDEN

Integrated production across three sites (Schematical illustration)

Tiguan

Golf

Passat Passat

Page 31: The new Passat: Defining the future

4.0%3.5%

2.9%2.1%

2011 2012 2013 H1 2014 2018

> 6%

Improving operating returns at Volkswagen Passenger Cars1

the latest by 2018 is a core objective of Future Tracks

1 The joint venture companies in China are accounted for using the equity method and thus are not included in the operating profit of Volkswagen Passenger Cars.

Western Europe+MQB roll-out

Depreciation & EU6 / CO2 cost–Emerging markets–

Currencies–Gradual recovery of emerging markets

Increase of overseas profitability

Product strategy

+

+++

Page 32: The new Passat: Defining the future

We expect …

■ to moderately increase deliveries to customers year-on-year in 2014 in a still challenging market environment.

■ 2014 sales revenue for the Volkswagen Group and its business areas to move within a range of 3 percent around the prior-year figure, depending on the economic condition.

In terms of Group operating profit…

■ we are expecting an operating return on sales of between 5.5 percent and 6.5 percent in 2014 in light of the challenging economic environment, and the same range for the Passenger Cars Business Area.

■ The Commercial Vehicles/Power Engineering Business Area is likely to moderately exceed the 2013 figure.

■ The operating return on sales in the Financial Services Division is expected to be between 8.0 percent and 9.0 percent.

9,7319,276Deliveries to customers(‘000 vehicles)

+ 4.9%

197.0192.7Sales revenue

(€ billion)

+ 2.2%

Full Year2012

5.96.0Operating return on sales

(%)

2013

Volkswagen Group – Outlook for 2014

Page 33: The new Passat: Defining the future

Back-up

Page 34: The new Passat: Defining the future

1 Figures excl. Volkswagen Commercial Vehicles, Scania and MAN.

Development World Car Market vs. Volkswagen Group Car Deliveries to Customers1

(Growth y-o-y in deliveries to customers, January to September 2014 vs. 2013)

World: Car Market: 4.2% Volkswagen Group: 5.7%

Car MarketCars + LCV

VW Group Car Market VW Group Car Market VW Group

Car Market VW Group

-0.3% -4.0%

Car Market VW Group

8.2%13.9%

Car Market VW Group

5.2% 7.3%

-8.8%

2.6%

-12.8% -18.6%

5.5%

-1.8%

North America

Rest of World Asia PacificSouth America

Central & Eastern EuropeWestern Europe

Page 35: The new Passat: Defining the future

1 Figures incl. Volkswagen Commercial Vehicles, excluding Scania and MAN. 2 The Saveiro model, previously Volkswagen Commercial Vehicles, is reported in the Volkswagen Passenger Cars brand retrospectively as of January 1, 2013.

Volkswagen Group – Deliveries to Customers by Brand(January to September 2014 vs. 2013)

7,029

4,431

1,181685

266 120 7

7,400

4,563

1,299774

294 136 80

2,000

4,000

6,000

8,000

10,000´000 units

+19.5%+10.5%

+13.0%+10.0%

+3.0%

VolkswagenGroup

+13.3%

1+5.3%Passenger Cars

January – September 2013January – September 2014

Page 36: The new Passat: Defining the future

The new Passat: Defining the futureProf. Dr. Martin Winterkorn & Hans Dieter PötschMembers of the Board of Management, Volkswagen AktiengesellschaftSardinia, 13 October 2014