the news media of the pre-owned industry 2018 media kit...

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The News Media of the Pre-Owned Industry

2 0 18 MEDI A K I T

IN PRINT / ONLINE / IN PERSON

autoremarketing.com

2 2018 MEDIA GUIDE


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Original ContentAuto Remarketing is THE leading publication for the used-car and remarketing industry. Our experts provide original and timely content for the industry. Joe Overby Chris Hart-WilliamsNick Zulovich Sarah Rubenoff Arlena Sawyers

Oversized You worked hard developing your message and brand. Show it off in our 10.5” x 12.5” magazine.

Digital PresenceWe are everywhere our

readership needs us to be. Find the latest news on

AutoRemarketing.com, Twitter, LinkedIn, Facebook and now on the Auto Remarketing Podcast.

LongevityWe’ve delivered the news to this industry for over 25 years. Reaching franchised and top independent dealers, remarketers, auctions, OEM executives, captive finance companies and more.

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{E-NewsScheduled & breaking news platforms that reach our 25,000 subscribers

What sets us apart?

Auto Remarketing 3

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10{

Industry Recognition

Each year, we tip our hats to the good work

being done across the industry.

Live EventsWe partner with NIADA, NAF and NAAA to bring the industry Used Car Week.

8 In-Demand IssuesFeatures on the leaders of the pack; see what makes them thrive.

9Bonus Circulation

Enhance and expand your marketing efforts at NADA, NIADA, and UCW.

Industry PartnersThe editorial staff has great relationships with industry thought-leaders, data providers, associations, alliances and organizations. All to bring the reader the latest trends, best practices and impactful changes to the industry.

USED CARWEEK

2017

NOVEMBER 13-17 . LA QUINTA

. CA

20%

29%

15%

17%

12%

7%

ATTENDANCEBY TITLE

Manager 29%

Executive 20%

Senior VP 17%

Director 15%

Dealer / Principal 7%

Other 12%

1330+attendees throughout the entire week of Used Car Week and NAAA Convention

40+Hours ofNetworking

128 Speakers

18 Keynotes

33Workshops

11Panel Discussion

1ST BLOCK 2ND BLOCK

652 900

9%of attendeesattended thefull week

2016 Educational Opportunities

2016 Attendance

Attendance by Conference

4 2018 MEDIA GUIDE

Upload all artwork to sacommunications.com/ad-uploadAuto Remarketing

READ BY:

NEW-CAR DEALERS

USED-CAR DEALERS

USED-CAR MANAGERS

FLEET, LEASE, RENTAL EXECUTIVES

MANUFACTURERS

CAPTIVE & INDEPENDENT FINANCE COMPANIES

BANKS

AUTO AUCTIONS

REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS

The mission for Auto Remarketing NewsMagazine, a property of Cherokee Media Group, is to bring readers the most recent and relevant news in the used-car and remarketing industry. It is considered a “must read” by

dealers and industry execs as a way to stay informed on important industry information.

78,000 Desks & Inboxes:

36,000 Print // 55,000 Digital

Bi-Weekly

Cherokee Media Group (CMG) is the publisher of leading business-to-business media brands for the auto remarketing and used-car industry in the United States and Canada. CMG

has delivered news to this industry for over 25 years. Reaching franchised and independent dealers, remarketers, auctions,

OEM executives, captive finance companies and more.

CMG also produces a number of conferences that bring together the auto remarketing and used-car industry to address the trends and future forecasting impacting the

retail, finance, repossession and whole sectors.

PUBLISHED BY

Auto Remarketing 5

Upload all artwork to sacommunications.com/ad-uploadAuto Remarketing Premium Advertising

Front Cover Wrap Details Front Cover Peel Details

Post-it Note

The Front-Page Cover Peel is available to select advertisers who also purchase a full-page ad in the print edition of Auto Remarketing NewsMagazine.

Total size including bleeds: 5.25” x 5.25”

Live area: a 3” x 3.5” triangle in the lower right of ad. Bleed is very important on the right and bottom of art work.

Please keep text .125 from right and bottom trim.

Cover Peel size, including bleeds, is 5.25i x 5.25i

Gray area is hidden behind the fake peel.

Trim line

Bleed

Trim line Bleed

Live area is a 3i x 3.5i triangle in the lower right of ad.

Please keep all text with this area.

Cover Peel Specifications Cover Peel Example

The Front-Page Cover Wrap is available to select advertisers who also purchase a full-page ad in the print edition of Auto Remarketing NewsMagazine.

Outside Flap Specs: 4.66” x 8.8125” with a .125” bleed on all sides

Inside Flap Specs: 4.66” x 12.5” with a .125” bleed on all sides

IN PRINT

Specs: 3.0” wide x 3.0” tall

Corners are rounded.White or yellow paper available.

Please ad .125” full bleed to creative.*Post It Note page positioning may appear different than shown.

Post It Note ad

Outside Cover Wrap

Inside Cover Wrap

6 2018 MEDIA GUIDE


Classified Advertising

CLASSIFIED AD RATES

LINE ADS 1X 3X 6X 12X 24X4 lines (minimum) $100 $90 $82 $74 $69

Each additional line $25 $24 $23 $22 $20

DISPLAY ADS (Black & White*) 1X 3X 6X 12X 24XSmall Square $350 $325 $300 $295 $275

Vertical $500 $450 $400 $350 $300

Horizontal $500 $450 $400 $350 $300

Large Square $800 $750 $725 $700 $650

AUCTION DIRECTORYThe Auction Directory is printed 12 times a year (on the 15th of each month) and delivered to 40,000+ subscribers, which includes Dealers and Consignors. The listing will showcase your auction information with highlighted sale dates and times with up to 3 color logos, and you can make changes throughout the year at no additional charge. The standard rate is $1,500 for all 12 months.

AD UNIT WIDTH DEPTH

Small Square

1.875” x 1.833”

Vertical 1.875” x 3.792”

Horizontal 3.875” x 1.833”

Large Square

3.875” x 3.792”

CLASSIFIED DISPLAY AD SIZES

Gatefold Premium Advertising

page 2

Cover

page 1

page 3

The Gatefold is available to select advertisers who also purchase a two-page spread in the print edition of

Auto Remarketing NewsMagazine.

Opportunity for 3 pages of art as seen to the right and below.

IN PARTNERSHIP SINCE 2016

NRCNAT

IO

NAL REMARKETING

CONFERENCE+

USED CARWEEK 2017NOVEMBER 13-17 . LA QUINTA . CA

PRESENTED BY

Early bird registration is now open! Register by October 13 to save.www.usedcarweek.biz

Previously known as the CPO Forum, Pre-Owned Con will expand beyond certified pre-owned to address the overall used-car market.

ALL

ACCE

SS

1ST B

LOCK

Nov

. 13

- 17 N

ov. 1

3 - 1

5 Previously known as the SubPrime Forum, Auto Fin Con will focus on the full-spectrum of auto financing in theused-car market.

Previously known as the Re3 Conference, Repo Con will focus on solving pain-point issues for managing repossessions, recoveries and regulations.

The combined National Remarketing Conference / NAAA Convention will feature the traditional NAAA Convention schedule in conjunction with NRC’s educational sessions.

IN PARTNERSHIP SINCE 2016

NRCNAT

IO

NAL REMARKETING

CONFERENCE+

2ND B

LOCK

Nov

. 14

- 17

A new and improved experience that gives you the flexibility to

personalize your agenda and take advantage of cross-learning opportunities.

Ad Sizes & Ad RatesIN PRINT

PLUS! Extended networking breaks in the expo hall featuring over 50 vendors and service providers,

all happening at a gorgeous oasis located in Palm Springs, California.

Register by October 13th to save $300.www.usedcarweek.biz

Can’t Miss Experiences !

Monday Night Football Evening ReceptionMonday, Nov. 13 at 5 p.m.

NAAA President’s PartyThursday, Nov. 16 at 9 p.m.

Inaugural Used Car Awards LuncheonTuesday, Nov. 14 at 12 p.m.

Evening ReceptionTuesday, Nov. 14 at 4 p.m.

Annual 5K Fun RunWednesday, Nov. 15 at 7 a.m.

Evening ReceptionWednesday, Nov. 15 at 5:15 p.m.

Best Auto Auctions BreakfastThursday, Nov. 16 at 7:30 a.m.

Auto Auctions of Tomorrow: Planning for Changing Times Featuring Keynote Speakers

Thomas Frey,DaVinci Institute

Glenn Mercer,GM Automotive LLC

Thursday, Nov. 16 at 8:45 a.m.

Auto Remarketing’s 40 Under 40 Awards LuncheonThursday, Nov. 16 at 12:15 p.m.

Evening Reception Thursday, Nov. 16 at 4:00 p.m.

Black Book Cocktail ReceptionThursday, Nov. 16 at 6 p.m.

NAAA Presidential GalaThursday, Nov. 16 at 7 p.m.

sponsored by

sponsored by

Auction Insurance Agency Opening Luncheon kicking o� NRC/NAAA Convention

Featuring Keynote Speaker Captain Scott Kelly, NASA Astronaut

Wednesday, Nov. 15 at 11:30 a.m.

sponsored by

Auto Remarketing 7


FILE SPECIFICATIONS» Only flattened, CMYK digital artwork at 300 dots per

inch will be accepted.

» We prefer high-resolution PDF-X1A files but will accept high-resolution TIF, EPS and JPEG files. Please include all fonts and graphics.

» If color is critical, a certified color accurate proof can be submitted. We cannot be responsible for color variations and quality on files submitted not following these guidelines.

AD UNIT 1X 6X 12X 23XFull Page $6,810 $6,265 $5,510 $5,185

Spread $13,620 see ad rep for rates

Front Cover Wrap $22,500 see ad rep for rates

Cover Peel $2,500 plus full-page ad in same issue

Junior Page $5,400 $5,080 $4,430 $4,105

Junior Spread $8,100 see ad rep for rates

1/2 Page $4,105 $3,780 $3,345 $3,130

1/4 Page $2,155 $2,050 $1,835 $1,725

1/8 Page $1,290 $1,185 $1,075 $970

Full

Page

Half

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AD UNIT WIDTH DEPTH

Full Page Trim 10.4375” x 12.5”

Full Page Bleed* 10.6875” x 12.75”

Spread Trim 20.875” x 12.5”

Spread Bleed* 21.125” x 12.75”

Cover Peel See template on Page 3

Junior .375” x 9”

Junior Page Spread 15.25” x 9.562”

1/2 Page Horizontal 9.875” x 5.75”

1/2 Page Horiz. Spread Trim 20.875” x 6.1871”

1/2 Page Horiz. Bleed** 21.125” x 6.312”

1/2 Page Vertical 4.875” x 11.625”

1/4 Page Square 4.875” x 5.75”

1/4 Page Vertical 2.375” x 11.625”



1/8 Page Vertical 2.375” x 5.75”

AVAILABLE AD SIZES

* Two-page spreads and full-page ads have an 1/8” (.125”) bleed on each side; live area is 1/4” (.25”) inside trim.

**1/2-page horizontal spread has a bleed on left, right and bottom

Jun

ior P

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Spr

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Advertising Rates» Rates are 4-Color » Back Cover: additional 25%» All spreads: additional 25%» Sequential pages or special placement: additional 25%» Inside Cover: additional 15%

Ad Sizes & Ad RatesIN PRINT

8 2018 MEDIA GUIDE


JANUARY Ad Materials: 1/9

2018 Used Car Kick OffNADA Used-Car Game Plan

FEBRUARY 1 Ad Materials: 1/18

Leading Dealer Groups Issue – Strategies from dealership groups for success in the pre-owned market.

FEBRUARY 15 Ad Materials: 2/1

The Best CPO Dealers in the USA – We showcase the sales leaders for more than a dozen OEM certified pre- owned programs and share their tips for success.

SPECIAL SPONSOR SECTIONMARCH 1 Ad Materials: 2/15NAAA/CAR Issue - March 6-7 • Special Section: Consignor Spotlight – We spotlight the industry’s leading commercial consignors.

MARCH 15Ad Materials: 2/26

NADA Convention Issue - We celebrate the National Automobile Dealers Association with features on NADA’s incoming chairman, a preview

of its annual convention and more.

APRIL 1 Ad Materials: 3/15

The Wall Street Issue A look into the investment side of the used-car business, from Silicon Valley to the stock exchange, from venture capitalists to IPOs.

SPECIAL SPONSOR SECTIONAPRIL 15

Ad Materials: 4/5

WOMEN IN REMARKETING – We recognize women who have made significant contributions to the used-car and remarketing business.

MAY 1Ad Materials: 4/19

Auction & Wholesale Market Report – Through data and analysis, we tackle the top trends within the wholesale and remarketing side of the business.

New NADA chair’s goals for 2017Plus: His take on pre-owned market

READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERSCAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS

www.autoremarketing.com JANUARY 1 – 31, 2017VOL. 28, NO. 1

The NewsMagazine of the Pre-Owned Industry

Booth #2526

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Booth #2526

VISIT US AT THE

2017 NADAConvention & Expo

Fitbit and Fitbit Charge are trademarks of Fitbit Inc. Fitbit is not a sponsor of this promotion.

NADA Used Car Guide and its logo are registered trademarks of National Automobile Dealers Association, used under license by J.D. Power and Associates.

EXCLUSIVE! 2017 NADA Convention & Expo Promotions

REDEEM AT BOOTH #2526 Schedule your in-booth demo at nada.com/UCG17Promo

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Editorial Calendar

Auto Remarketing 9


MAY 15 Ad Materials: 5/3

Compliance & Regulatory Updates – We explore the regulatory and financial legislation environment for dealers, lenders, consignors, remarketers and auctions.

SPECIAL SPONSOR SECTION

TOP INDEPENDENT DEALERSJUNE 1 Ad Materials: 5/17

Top Independent Dealers/NIADA Convention Issue – Just in time for the NIADA Convention, we spotlight the nation’s independent dealers who are leading the used-car market.

JUNE 15 Ad Materials: 5/31

Top Franchised Dealers – We recognize the franchised dealers who lead the pack in the pre-owned market.

JULY 1 Ad Materials: 6/14

Retail Market Report – An analysis of data covering a myriad areas within the used-car business, including supply trends, leasing and retail sales.

JULY 15 Ad Materials: 6/28

Finance and Insurance-Service Contracts + SubPrime Focus – We explore the world of finance and how it impacts dealers’ used-car operations, while also focusing on the benefits of the service contact market.

SPECIAL SPONSOR SECTIONAUGUST 1 Ad Materials: 7/19

THE POWER 300: THE INDUSTRY’S MOST INFLUENTIAL COMPANIES

>> SPECIAL ADVERTISING SECTION Corporate Power Profiles: The Power 300 special section will feature the leading companies in the used-car and remarketing industry, a group as diverse as it is influential. Companies may provide a 150-word description of their business which will run with their company logo in the Aug. 1 edition.

Editorial Calendar

10 2018 MEDIA GUIDE


AUGUST 15 Ad Materials: 8/2Fleet, Lease & Rental Remarketing + IARA Roundtable – Analysis of fleet, leasing and rental volumes on the retail side of the market, as well as a look into how fleet/lease/rental consignment is impacting supply and prices in the wholesale market. Also, we look at the International Automotive Remarketers Alliance’s Summer Roundtable.

SPECIAL SPONSOR SECTIONSEPTEMBER 1 Ad Materials: 8/16REMARKETING & USED CAR 40 UNDER 40

SPECIAL SPONSOR SECTIONSEPTEMBER 15 Ad Materials: 8/30

NEW: Best Auto Auctions to Work for – Honorees will be spotlighted through listings of recipients, feature stories and more.

OCTOBER 1 Ad Materials: 9/13

Innovation Issue - An look inside the leading digital trends, tools and strategies, plus the startups and new companies impacting the used-car market.

OCTOBER 15 Ad Materials: 9/20

CPO Dealer of Year: CPO Trends and Maximizing CPO Sales – Our annual award recognizing one of the strongest certified pre-owned dealers in the country. We review best practices for selling CPO units and discuss industry-wide CPO trends.

SPECIAL SPONSOR SECTIONNOVEMBER 1Ad Materials: 10/4Best of the Block / NAAA Issue – Our annual celebration of the National Auto Auction Association, its convention and the auction industry. We feature a profile of the incoming NAAA president and an Auction Life photo spread with pictures contributed by NAAA members.■ Special Section: Consignor Spotlight

>> SPECIAL ADVERTISING SECTION Best of the Block

Editorial Calendar

THE

ISSUE

Auto Remarketing 11


NOVEMBER 15 Ad Materials: 10/18

Used Car Week brings together all corners of the used-car and remarketing industry to discuss current trends, forecasting for the future and how to prepare for the road ahead.

>> SPECIAL ADVERTISING SECTION International Used Car Industry Report

International Used Car Industry Report will include data and analysis covering every corner of the remarketing business.

A sneak preview copy of the special edition will be delivered to all attendees of Used Car Week onsite.

USED CAR INDUSTRY REPORT

COVERING:WHOLESALE CAR MARKETRETAIL USED-CAR MARKETFINANCE

REPOSSESSION/RECOVERY

I N T E R N A T I O N A L

Auto Finance News

Auto Remarketing ®

Canada

Editorial Calendar

14 Auto Remarketing www.AutoRemarketing.com December 15–31, 2016 December 15–31, 2016 www.AutoRemarketing.com Auto Remarketing 15

Scenes from Used Car WeekThe 2016 Used Car Week conferences gathered all corners of the used-car and

remarketing industry at Red Rock Casino Resort & Spa in Las Vegas, Nevada where the

view was breathtaking and the space was just right for all the networking and onsite

meetings. Technology and a new consumer and dealer mindset has changed all facets

of the used-car business. From the lane to the lot and beyond, this industry is changing

quickly, and Used Car Week gave attendees thoughtful points to consider when

formulating strategy to thrive in 2017. Photos by Jonathan Fredin.

USED CARWEEK

2017

NOVEMBER 13-17 . LA QUINTA

. CA

DECEMBER 15

Ad Materials: 12/3

2018 Used Car Awards and Used Car Week Summary

DECEMBER 1

Ad Materials: 11/8Top 25 Stories of 2018 –

The biggest stories in the used-car and remarketing

industry from the past year.

12 2018 MEDIA GUIDE


autoremarketing.com

FILE REQUIREMENTSAUTOREMARKETING.COM

» File type: JPG or GIF. If file type is Flash, the advertiser must provide a static image for browsers that do not support Flash. File sizes below are Max.

» WEBSITE ADS

1. Leaderboard – file size: 40KB

2. Super Leaderboard – file size: 40KB

3. Medium Rectangle – file size: 40KB

4. Medium Rectangle In Content – file size: 40KB

5. Filmstrip – (static or animated gif) file size: 100KB

6. Horizontal Bar – Same as Leaderboard

7. Pushdown – (Must be created by ad agency – not S&A)

• Max initial file load size: 60KB

• Subsequent max polite file load size: 350KB for creative files

• Subsequent max user initiated file

load size: 1MB

8. Page Takeover – See ad rep for details

9. Interstitial (static or animated gif) – file size: 80KB

Website

Mobile

E-News

Custom Marketing

Cherokee Media Group is committed to excellence in automotive industry news and information. We’ve brought that excellence into the world of Digital Media Publishing. From our email marketing service

to our website, we have a digital advertising solution that generates measurable results.

» For more specialized ads (i.e. pushdown), IAB recommends 10 business days to assemble and test final ad unit provided all assets are fully functional and built according to spec.

» All ads are IAB standard sizes. For ad demonstrations and other details, see the IAB guidelines here: www.iab.net guidelines/ 508676/508767/displayguidelines

Digital AdvertisingONLINE

Auto Remarketing 13


Website

Mobile

E-News

Custom Marketing

Auto Remarketing PodcastONLINE

Your weekly dose of auto industry news and conversation with top executives, specifically tailored for the used-car side of the business. Subscribe today via iTunes or Google Play.

Verbal mentionat beginning andduring the podcast

1 Exclusive leaderboard ad on podcast delivery email

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SPONSORSHIP OPPORTUNITY PER WEEK - $3,000

14 2018 MEDIA GUIDE


DIGITAL EDITION SPONSOR PACKAGE INCLUDES:

Presentation Page to left of cover and Skyscraper to right. Leaderboard ad, top, on digital edition delivery email

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» Presentation Page (9.5” x 11.5”) is an ad that runs to the left of the front cover of the digital edition. Please submit a 300 dpi, CMYK, PDF for all ads. If the ad is animated, please submit a SWF file in addition to the PDF. Only Flash animation is accepted. If animated, the first frame of the ad cannot be blank. Tracking URLs for Flash ads must be embedded in the file. There is no maximum file size, but the ad should be as small as possible for optimal page loading.

» The skyscraper ad (120px x 600px) displays in the right margin of the digital edition. Skyscraper ads can be submitted as PNG, JPG, GIF or SWF. If animated, the first frame of the ad cannot be blank. A static image must be submitted with the animated file. Tracking URLs for Flash ads must be embedded in the file. There is no maximum file size, but the ad should be as small as possible for optimal page loading.

» Exclusive leaderboard ad (728px x 90px) on digital edition delivery email. Leaderboard ads can be submitted as JPG or GIF. We cannot accept Flash animation for this ad. If sending an animated GIF, please be sure to create with desired number of repetitions as well as a properly branded final frame. The first frame of the animated GIF cannot be blank. Maximum file size: 700KB.

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Digital Magazine Edition/Mobile AdvertisingONLINE

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AUTO REMARKETING MOBILE OPTIMIZED SITEAutoRemarketing.com maintains a mobile optimized version.

This mobile-friendly and adaptable site is designed to keep our readers informed as they access Auto Remarketing’s industry-leading content from their mobile device.

Approximately 20,000 visitors a month view autoremarketing.com on their mobile device.

ADVERTISING RATES:

» Mobile ad banner 1 (320x170) Max file size: 15KB - $200/cpm

» Mobile ad banner 2 (300x250) Max file size: 15KB - $200/cpm

FILE REQUIREMENTS

» File type: JPG or GIF. If file type is Flash, the advertiser must provide a static image for browsers that do not support Flash.

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Auto Remarketing 15


HOME PAGE

1 7

CONTENT PAGE PAGE TAKEOVER

AVAILABLE WEBSITE ADS

AD UNIT SIZE RATES1. Leaderboard 728 x 90 $100

2. Super Leaderboard 970 x 90 $150

3. Medium Rectangle 300 x 250 $100

4. Medium Rectangle (in content)

300 X 250 $100

5. Filmstrip (up to 5 slides)

300 x 600 per slide (up to 300 x 3000)

$150

6. Horizontal Bar 728 x 90 $100

7. Page Takeover See ad rep for details $1200/day

8. Interstitial 800 x 600 $750/day

INTERSTITIAL

8

Website AdvertisingONLINE

*All rates are per 1000 impressions.

Leaderboard ad, top, on digital edition delivery email

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16 2018 MEDIA GUIDE


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ROTATING BANNERS

FILE REQUIREMENTS» Maximum file size is 700K for JPG or GIF.

» We cannot accept Flash animation in these ads.

» If sending an animated GIF, please be sure to create with desired number of repetitions as well as a properly branded final frame.

» Please ensure that the first frame for animated GIF email placements contains your branding message. In some email clients (such as Outlook 2007) only the first frame of an animated GIF will come through. In order to reach audiences in all email clients, the first ad frame must include this information.

» Please provide target URL.

AUTO REMARKETING TODAY

AR Today provides the latest news from the remarketing and used-car industry. This newsletter is ready and waiting every business morning for our subscribers who count on this to start the day.

The e-newsletter is delivered every morning to nearly 25,000 subscribers.

AUTO REMARKETING TODAY PM

AR Today PM provides the latest news from the remarketing and used-car industry. This newsletter is a two-story afternoon version of AR Today.

The e-newsletter is delivered every afternoon to nearly 25,000 subscribers.

AD UNIT SIZE (px) POSITION RATE

1. Leaderboard 728x90 Top Banner $4,500/ Month

2. Horizontal Bar 728x90 Rotating Banners

$2,500 / Month

3. Medium Rectangle

300x250 Rotating In- Content

$2,750 / Month


1. Leaderboard 728x90 Top Banner $4,500/ Month

2. Horizontal Bar 728x90 Rotating Banners

$2,500 / Month

3. Medium Rectangle

300x250 Rotating In- Content

$2,750 / Month

1

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2

1 Leaderboard 9 Horizontal Bars8 Medium Rectangles

1 Leaderboard3 Horizontal Bars2 Medium Rectangles

Email Newsletters allow Cherokee Media Group to put the most current automotive industry news and information in front of key audiences. Our newsletters are only sent to subscribers, so advertisers can be certain that their message is getting to the right consumers.

TARGETED EMAIL NEWSLETTERS

Email NewslettersONLINE

Auto Remarketing 17


REMARKETER & CONSIGNOR

R&C covers what’s happening in the auction world and is delivered every Monday to nearly 5,000 subscribers.


1. Leaderboard 728x90 Leaderboard $2,500 / Month

2. Horizontal Bar 728x90 Banner 1 $2,000 / Month

3. Medium Rectangle 300x250 Rectangle 1 $2,000 / Month


5. Medium Rectangle 300x250 Rectangle 2 $1,500 / Month

1

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5

2



2. Medium Rectangle 300x250 In-Content $2,000 / Month


AUTO REMARKETING EXTRA

The Auto Remarketing Extra highlights major news stories in the used-car industry as they develop. Readers can count on news they can use, when it happens.

These high-interest bulletins are delivered as key news breaks to nearly 25,000 recipients.


1. Horizontal Bar 728 x 90 Banner 1 $3,000 / Month

2. Medium Rectangle 300 x 250 In-Content $3,000 / Month


PRE-OWNED & CPO

Pre-Owned & CPO is focused on certified pre-owned content and is delivered every Tuesday and Thursday to nearly 25,000 recipients.



2. Medium Rectangle 300 x 250 In-Content $2,500 / Month

3. Horizontal Bar 728 x 90 Banner 2 $2,500 / Month1

3

2

Email NewslettersONLINE

AUTO FIN POST

Auto Fin Post covers how data and technology are impacting financing and management. It’s distributed every Wednesday to over 25,000 subscribers.

THE LEGAL FILE

The Legal File keeps our reader in-the-know on regulatory and compliance developments shaping the auto industry. It’s delivered to over 25,000 subscribers every Monday.

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18 2018 MEDIA GUIDE


CUSTOM EMAIL MARKETING Let Auto Remarketing deliver your exclusive message to our subscribers.

Custom emails are a great alternative to direct ‘snail mail’ marketing as they are delivered in a timely, measurable manner.

» $4,500 per email

» Maximum of 80 characters for the subject line

» Format: HTML

» Maximum File Size: 200KB (html + images)

» Recommended width: 500-700 pixels

» Use inline CSS only

» All content must reside BETWEEN <body> and </body>

» Image formats allowed: GIF or JPG only

» All graphics must be 72 dpi

» Text: Maximum of 300 words

» If hosting the images on the S&A Cherokee Web server, be sure to provide all images

WHITE PAPERS

Your data-packed White Paper will be announced to our email subscribership. In addition to the custom email, we’ll provide advertising space on autoremarketing.com to market your white paper. Let us help you put your data in the hands of the used car industry decision makers.

Custom Marketing & Other ServicesONLINE

Auto Remarketing 19


MARKETING WEBINARS

By hosting an exclusive webinar, you provide the topic, presenters and presentation materials. Cherokee Media Group will manage the process and help promote the event. The cost is $6,500 for an exclusive webinar.

With an exclusive webinar, you receive the following:

» Custom marketing campaign

» 45-minute presentation with a 15-minute Q&A session.

» Full data on all registrations (not just attendees!). This includes names, company, title phone number, email address and questions attendees may have had during the webinar.

» Post event metric reporting on marketing campaign.

» Archived webinars on AutoRemarketing.com.

Custom Marketing & Other ServicesONLINE

See your ad rep for details.

20 2018 MEDIA GUIDE

Upload all artwork to sacommunications.com/ad-uploadUsed Car Week Conference

IN PERSON

November 12-16 • The Westin Kierland Resort & Spa • Scottsdale, AZSAVE THE DATE

Auto Remarketing 21


20%

29%

15%

17%

12%

7%

ATTENDANCEBY TITLE

Manager 29%

Executive 20%

Senior VP 17%

Director 15%

Dealer / Principal 7%

Other 12%

1330+attendees throughout the entire week of Used Car Week and NAAA Convention

40+Hours ofNetworking

128 Speakers

18 Keynotes

33Workshops

11Panel Discussion

1ST BLOCK 2ND BLOCK

652 900

9%of attendeesattended thefull week

2016 Educational Opportunities

2016 Attendance

Attendance by Conference

Used Car Week ConferenceIN PERSON

Contact us to inquire about sponsorship and exhibiting opportunities.

Why Participate?

Data-Driven ContentBetter position your business and career with data-driven content that offers actionable solutions for addressing your pain-points. Take advantage of cross-learning opportunities that will arm

you with a 360° view of the used-car industry and the impacts of changing consumer behavior, new technologies, regulations and future forecasting.

Brilliant Speakers Connect with and learn from accomplished thought leaders and innovative industry disruptors who will engage you in conversations that will ignite your business engine and strengthen your data-

driven decision-making skills. Personalize your agenda by choosing from a variety of workshops, panel discussions, and keynote presentations.

Expand Your NetworkMeet with the used-car industry’s smartest and most powerful people and expand your professional network during daily

refreshment breaks, evening receptions, and celebratory social events such as luncheons, 5K Fun Run and the NAAA President’s Gala. And those are just a few of the scheduled networking opportunities on the agenda.

Celebrate Industry Excellence Recognize the remarketing and used-car professionals whose record-breaking accomplishments are inspiring the rest of the industry. Join in us in celebrating the

Used Car Awards, Women in Remarketing, Auto Remarketing’s 40 Under 40, Executives of the Year, and other outstanding individuals and companies.

Cutting-Edge Expo HallConnect your brand face-to-face with C-level leaders, decision-makers, and influencers who are the driving force behind the remarketing and used-car industry. The Expo Hall is the go-to spot for networking, featuring a curated and engaging experience with

today’s cutting-edge solution providers.

The News Media of the Pre-Owned Industry

Amanda Dunlap [email protected], ext. 121

Jessica Johnson [email protected], ext. 144

Steve Leslie Associate Publisher/[email protected], ext. 156

Joe Overby Senior [email protected], ext. 129

CONTACT US: 800-608-7500 919-674-6020

919-674-6027 (FAX)

autoremarketing.com

Cherise Klug Media [email protected], ext. 130

Erin Sayre Sales Support and Media [email protected], ext. 118

Bill Zadeits [email protected], ext. 117

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