the next 4 billion market size and business strategy at the base of the pyramid
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The Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid. “Eradicating Poverty through Enterprise” Panel United Nations, November 2, 2007 Sheri Willoughby World Resources Institute. About World Resources Institute. Worldwide reach - PowerPoint PPT PresentationTRANSCRIPT
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The Next 4 Billion Market Size and Business Strategy
at the Base of the Pyramid
“Eradicating Poverty through Enterprise” PanelUnited Nations, November 2, 2007
Sheri WilloughbyWorld Resources Institute
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About World Resources Institute• Worldwide reach
– we work on global environment and development issues, on the ground in over 80 countries
• Extensive experience with entrepreneurs - a portfolio of 150 SMEs…in Brazil, China, India, Indonesia, and Mexico
• Extensive local partnerships- that build capacity and co-create opportunity with
Ngos, community leaders, local governments, local small and medium businesses
• MNC partnerships– With selected companies (Intel, Microsoft, Vodafone,
Citigroup…)
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Why The Next 4 Billion Report?
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4 billion people 72% of world population Poor by any measure <$3000/y PPP
Poorly served unmet needs informality trap BOP penalty
UNCOMPETITIVE MARKETS
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A $5 trillion BOP market
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By region…
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By country…
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By urban/rural…
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By sector…
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Surprising patterns— showing latent demand
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The message for business
• Significant underserved markets
• Can be served profitably —this report documents the BOP willingness to pay for quality service and products
• Market opportunity. Both for entrepreneurs, large corporations, and investors
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A sector analysis--Health
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A “Last Mile” model for the health sector: Mi Farmacita
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HealthStore and Medicine Shoppe
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WRI’s BOP Strategy
Market Research
Identify transformative sector strategies
Scale enterprise development
Engage capital markets
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For more information:
Download or order The Next 4 Billion report
http://www.nextbillion.net
Thank you