the next big thing - reiv conference
DESCRIPTION
The Next Big Thing in Real Estate MarketingTRANSCRIPT
The Next Big Thing?..Trinkets and Beads…
You’ve got to have the fundamentals in place first!
• Great website
• Great CRM (that’s used)
• An awesome communication plan
• Engaging social presence on key channels
• with a current conversation and content calendar
• Check my session on Wednesday re ‘If I were an Australian Real Estate Agent in 2014’
Video - Video - Video
• 73% of home buyers say video influenced their decision
• 12% of Agents have a video channel
• 16% of home shoppers view from mobile devices
• Ads with video have 43% higher click through rate
Video - Video -Video What do they want to see
• 86% want more about the community/lifestyle
• 70% want a tour of the home
• 38% want to see the special features
• 24% watch instructional videos
• 44% research real estate companies
• 30% watch customer testimonials
• Source: mashable.com NAR Research househunt.com
Send in the Drones!
• Link to Josh video
https://www.youtube.com/watch?v=EcD_nGv0tz4 https://www.youtube.com/watch?v=17iU1Gl__4Y
Video Tours go to a new level
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• https://my.matterport.com/webgl_player/#model=kw5RLJxMr8d
CRM’s
• The time has never been more important
• Relevancy - Frequency - Varying Touch Points
Remarketing!
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• A second, third, fourth and fifth bite of the cherry
Remarketing
Remarketing Pt ii
• Facebook Page and Specific markets
• Upload your LinkedIn connections
• Upload your database emails
Live Chat
Live Chat
Device Browser Location
Number of visits Pages viewed
Source
Accessed via mobile or desktop
Off shore Skills
odesk.com
fiverr.com
https://www.odesk.com/workdiary/#4cceu0b6cztb8rp7uduufa/keanekwa/20140728
Hear it Direct
• Listen to what your customers REALLY want
• 58/31
Lead Gen SitesBrand agnostic !Localised !Supported by -FB Ads -Letterbox drops Retargeting Press Ads !Sales leads Rentals leads Finance leads
Questions ?
Wednesday’s Session ‘If I were an Australian Real Estate Agent in 2014’