the next evolution - accelerating toward abundance
TRANSCRIPT
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1 Copyright © 2015 Tata Consultancy Services Limited
Accelerating Toward Abundance
The Next Evolution
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heu.ris.tic /hyoo’ristik/ noun
1. rule of thumb, educated guess, hunch, intuitive judgment, common sense. 2. A mental shortcut that eases the cognitive load of making a decision.
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We are in a time of unprecedented cognitive load
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Unprecedented Cognitive Load
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Self-flying Cars
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Unprecedented Cognitive Load
The Future of Money
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Unprecedented Cognitive Load
Transparent, Frictionless Exchange
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Unprecedented Cognitive Load
Energy Producing Buildings
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Unprecedented Cognitive Load
Free Open Education
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Unprecedented Cognitive Load
No More Waste
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Unprecedented Cognitive Load
Anyone Can Make Anything
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Unprecedented Cognitive Load
Surpassing the Ability of the Human Brain
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Unprecedented Cognitive Load
Regenerating Human Tissue
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Unprecedented Cognitive Load
Abundant Renewable Energy
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Unprecedented Cognitive Load
Using the Polio Virus to Cure Brain Cancer
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Unprecedented Cognitive Load
Diagnosing Health Conditions Real-Time
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Unprecedented Cognitive Load
Creating a Planetary Nervous System
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Unprecedented Cognitive Load
An End to Aging
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What is happening?
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General Purpose Technologies Spur Societal ProgressG
ener
al
Purp
ose
Tech
nolo
gies
Soci
etal
Prog
ress
ion
Fire
Spoken Language
Homo
Sapiens
First Families
Neolithic Agriculture
Working Animals
Early Metal Tools
Pottery
Tools & Weapons
Mechanization
Inanimate Power
War | Empires
Record Keeping
Trade
Exploration
Philosophy
Religion
Colonialism
Sciences
Financial Credit
Capitalism
Industrial Revolution
Suburbs
Middle Class
Agricultural Trade
Industries
Social Justice Organic Agriculture
Veganism Sharing Economy
Connected Industries Maker Economy
Smart Cities Artificial Intelligence
Life Extension Circular Economy
Steam Engine
Railways
Iron Steamship
Combustion Engine
Electricity
Automobile | Airplane
Mass Production
Computer Internet | Cloud Social | Mobile
Internet of Things Crypto-currency
Cognitive Systems Energy Internet
Logistics Internet Bio-technology
Nano-technology Renewable Energy
Domesticated Plants & Animals
Smelting of Ore
Wheel
Written Language
Bronze
Iron
Water Wheel
Printing
Masted Sailing Ship
9000 – 3000 BC 3400 BC – 1000 AD 1400 – 1500 1750 – 1900’s 1950 – Current 100,000 years ago
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Are We in the Most Transformative Period in History?
Source: MIT Initiative on the Digital economy
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Is this really how we want to measure human progress?
“Work saves us from three great evils: boredom, vice and need.”
Voltaire
ScarcityCulture
The Social Development Index Measures Scarcity Culture
Social Development Index (Muscle Metrics)
1. Energy Capture (produce food, fuel & raw materials) 2. Information Technology (literacy, storing & transmitting information) 3. Social Organization (sizes of cities) 4. War Making Capacity (ability to destroy things)
“The steam engine overcame the limitations of and infinitely multiplied the power of our individual muscles.” – Ian Morris
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Harmony
Interdependence
Community
Prosperity
Order
Significance
Safety
Survival
Spiral Dynamics FrameworkvMemes
Spiral Dynamics: An Alternative Framework For Human Evolution
HumanProgress
(Art of life itself) the capacity to deal with
life conditions
HungerThirst SexPain
ComfortIntimacy
ReciprocationEmotionCuriosityStories
Ego/IdentitySignificance
Honor/RespectConfidenceAdversity
SacrificeDiscipline
Self-controlPrinciplesMeaning/
CausePurpose
IndependencePassion
ChallengeLearn/Master
CompetePotential
SharingKindness
SelflessnessCommunity
Empathy
KnowledgeLearning
ComplexityFlexibilityDiversity
Experience
SynergyCompassion
PositivityMinimalism
OnenessSociety
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23 Copyright © 2015 Tata Consultancy Services Limited
SignificanceSafetySurvival Order Prosperity Community Harmony
Hum
an N
eeds
(v
Mem
es)
Gen
eral
Pu
rpos
e Te
chno
logi
esSo
ciet
alPr
ogre
ssio
n
Fire Spoken
Language
Homo Sapiens
First Families Stories
Neolithic Agriculture
Working Animals Early Metal Tools
Pottery Resource
Competition
Tools
Weapons Mechanization
Inanimate Power Mechanical
Systems Empires
War
Trade Record Keeping
Exploration Philosophy
Religion Maritime Trade
Colonialism Sciences
Financial Credit
Capitalism Industrial
Revolution Suburbs
Middle Class Agricultural
Trade Tourism
Industries
Social Justice Organic
Agriculture Sharing Economy Circular Economy
Connected Industries
Smart Cities Smart Homes
Artificial Intelligence Healthy Life Extension
Maker Economy Veganism
Ecosystems Conscious Capitalism
Eradication of Disease
Radical Life Extension
End to Hunger, Poverty,
Ecological Deterioration
Factory System Steam Engine
Railways Iron Steamship
Combustion Engine
Electricity Automobile
Airplane Mass Production Lean Production
Computer Internet | Cloud Social | Mobile
Internet of Things
Autonomous Vehicles
Logistics Internet
Cognitive Systems Robotics
Bio-technology Nano-technology
3D Printing Crypto-currency Energy Internet
Renewable Energy
Gaia Theory Noosphere
Domesticated Plants & Animals Smelting of Ore
Wheel
Bronze
Iron Water Wheel
Written Language Printing
Masted Sailing Ship
Human Values Have and Will Continue to Drive Societal and Technology Evolution
Subsistence vMemes Being vMemes
Interdependence
9000 – 3000 BC 3400 BC – 1000 AD 1400 – 1500 1750 – 1900’s 1950 – Current Future
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?
Significance
10,000 years ago
Alexander | Romans Mongols | Ottomans | WWI & II
Safety
50,000 years ago
Horticulture | 1st Families Clans | Elders | Customs
Survival100,000
years ago
Homo Erectus | Neanderthals Homo Sapiens | Hunting & Gathering
Order
5,000 years ago
Plato | Confucius | Buddha Abraham | Mohammed | Jesus
Prosperity
1,000 years ago
Capitalism | Industrial Revolution Middle Class | Industrial Agriculture
Fashion | Cosmetics
Community150
years ago
Greenpeace | Social Networks Internet | Millennials | Organic
Inter-dependence
50 years ago
Conscious Capitalism Google | Starbucks | Vegans
Harmony30
years ago
Whole Foods Market Gandhi | Gaia Theory | Noosphere
Humans Values Have Evolved Exponentially
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?
Significance Alexander | Romans Mongols | Ottomans | WWI & II
Safety Horticulture | 1st Families Clans | Elders | Customs
Survival Homo Erectus | Neanderthals Homo Sapiens | Hunting & Gathering
Order Plato | Confucius | Buddha Abraham | Mohammed | Jesus
ProsperityCapitalism | Industrial Revolution
Middle Class | Industrial Agriculture Fashion | Cosmetics
Community Greenpeace | Social Networks Internet | Millennials | Organic
Inter-dependence
Conscious Capitalism Google | Starbucks | Vegans
Harmony Whole Foods Market Gandhi | Gaia Theory | Noosphere
Human & Technology Evolution are Exponential
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“The greatest shortcoming of the human race is our inability to understand the
exponential function.”Jordan Greenhall
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10,240 20 40 80 160 320 640 1,280 2,560 5,120
20,470 years10 10 10 10 10 10 10 10 10 10
100 years
Exponential Progress
Linear Progress
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To where is this leading?
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Perspectives on the Future, a Time of Abundance…
- “I totally believe we should be living in a time
of abundance.”
- “the things that you need to make yourself
happy – housing, security, opportunities for
you kids []. It’s not that hard to provide those
things.”
- “the idea that everyone needs to work
frantically to meet people’s needs is just not
true.”
- “There’s a social problem that [] people aren’t
happy if they don’t have anything to do. []
But I think the mix with that and the
industries we actually need [] – there’s not a
good correspondence.”
- “Thus, for the first time since his creation, man will be faced with his real, his permanent problem – how to use his freedom from pressing economic cares [] to live wisely and agreeably and well”
- “It will be those [] who can keep alive [] the art of life itself and do not sell themselves to the means of life, who will be able to enjoy the abundance when it comes.”
- Yet, there is [no one] who can look forward to the age [] of abundance without a dread. For we have been trained too long to strive and not to enjoy.
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Abundance: The Art of Living Wisely and Agreeably and Well
Consumption
Destruction
Production
ScarcityCulture
A World of Possibility
Safety
Community
Significance
Order
Prosperity
Inter-dependence
Harmony
Survival
Abundance Culture
A World of Competition
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What does this mean for Business?
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32 32
Review: Predominant Orange Value System
Safety
Community
Significance
Order
Prosperity
Inter-dependence
Harmony
Survival
Abundance Culture
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33 33
Review: Predominant Orange Value System
Goal orientation, competition & success Winner takes all
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34 34
Review: Predominant Orange Value System
Prosper & accumulate material things Things signify status
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35 35
Review: Predominant Orange Value System
Free markets & capitalistic democracies Create Wealth
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36 36
Review: Predominant Orange Value System
Scientific and rational; ignore spirituality Thinking > Feeling
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37 37 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Green Value System
Safety
Community
Significance
Order
Prosperity
Inter-dependence
Harmony
Survival
Abundance Culture
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38 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Green Value System
Highly Idealistic
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Idealistic
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39 39 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Green Value System
Sensitive to World Suffering
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Suffering
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40 40 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Green Value System
Preservation of the Environment
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Environment
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41 41 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Green Value System
Values Sharing Over Ownership
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Sharing Earth’s Resources
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42 42 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Green Value System
Favors Equality & Collaboration Over Hierarchy
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Anti-hierarchy & Authority
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43 43 Copyright © 2015 Tata Consultancy Services Limited
Emergent Green Value System
Millennial values will dominate the crowd
* Source: Winograd & Hais
Millennials
• 75% of workforce by 2025 • $1 trillion in consumer spending • 87% disagree that money is the
best measure of success • 89% likely to buy from companies
that support social issues
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44 44 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Yellow Value System
Safety
Community
Significance
Order
Prosperity
Inter-dependence
Harmony
Survival
Abundance Culture
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45 45 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Yellow Value System
Values Curiosity, Learning & Knowledge
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Learning & Knowledge
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46 46 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Yellow Value System
Favors Competence Over Rank
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Competence > Rank
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47 47 Copyright © 2015 Tata Consultancy Services Limited
Review: Emergent Yellow Value System
Excels at Integrating Complex Systems
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Systems Thinking
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48 48 Copyright © 2015 Tata Consultancy Services Limited
Emergent Yellow Value System
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Yellow thinking will dominate business strategy
* Source: Winograd & Hais
Examples of Yellow Thinking
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49 49
Profit
Automation
Digitization
Dematerialization
Demonetization
Hyper-productivity
Prosperity
Strive/Drive
Community
Human Bond
Democratization
Inter- dependence
Flex Flow
Ecosystems
Harmony
Oneness
Diversity in Values Will Pave the Road To Abundance
Sustainability
People
Conservation Empathy
Experiences Circular
Renewable
Collective Mind
Holistic
Compassionate
Minimalism
Cooperative
Spiritual
Learning
Purpose Integrative
Complexity Diversity
Flexible
Momentous shift in values and exponential technical progress
will solve social issues
From Capitalism to Conscious Capitalism to Collaborative
Commons
Consolidation of Industries and emergence of purpose-driven
ecosystems
Sharing Economy, Reduced consumption and closing Earth’s
resource gap
Elegant, convenient experiences approaching zero marginal cost
Radical reduction in the number of jobs and cost of living
Scarcity
Sharing
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50 Copyright © 2015 Tata Consultancy Services Limited
Preservation of Natural Resources
Geo-political Harmony Societal (food, water, etc.)
Economic Stability & Equality
Scientific & Technological Discovery
Industry Ecosystem
Hyper-productivity (Profit)
Connectivity & Democratization (People)
Sustainability (Planet)
P U R P O S E
Wellness
Maker
Relationships
Money
Mobility
Growth
Emerging Ecosystems
Shelter
Agriculture Accounting Advertising Aerospace Aircraft Airline Apparel Automotive Banking Broadcasting Brokerage Biotechnology Cargo Chemical Computer Consulting Consumer Products
Cosmetics Dating Defense Department Stores Education Electronics Energy Entertainment Fin Services Fitness Food & Beverage Grocery Healthcare Internet Investment Legal Manufacturing
Motion Picture Music Newspapers Pharmaceutical Private Equity Real Estate Retail SEC Service Software Sports Technology Telecom Transportation Venture Capital
Facilitate/Broker
Mapping Out The Road To Abundance
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The Road To Abundance – Reimagining Your Business
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The Drive to Hyper-
productivity
Creation of a Sustainable
Planet
Ecosystems that Redistribute
Wealth
DemocratizationOf
Everything
Purpose
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Start With a Compelling Purpose
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The BeautifulIntensely, soul-satisfying
human experiences
The TrueThe pursuit of
knowledge and truth
The HeroicCourage to do what is
right to improve the world
The GoodServing others because it is rewarding to do so
The Drive to Hyper-
productivity
Creation of a Sustainable
Planet
Ecosystems that Redistribute
Wealth
DemocratizationOf
Everything
Purpose
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Create Hyper-productive Experiences
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The Drive to Hyper-
productivity
Purpose Ecosystem
Algorithms
API’s
Digitize
Dematerialize
Demonetize
Zero Marginal Cost
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Foster Sharing & Democratization
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DemocratizationOf
Everything
Purpose
Sharing
Collaborative Commons
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Community Value
Creation
Profit Maximization
Create Value For All Stakeholders
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Ecosystems that Redistribute
Wealth
Purpose
Customers
Employees
Suppliers
Partners
Crowd
Government
Ecosystem
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Make a Difference in the World
Copyright © 2015 Tata Consultancy Services Limited
Creation of a Sustainable
Planet
Purpose
Hunger
Poverty
Energy
Environment
Equality
Clean Water
Health
Climate
Resources
Sustainability
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Reimagining Your Business - Summary
Copyright © 2015 Tata Consultancy Services Limited
The Drive to Hyper-
productivity
Creation of a Sustainable
Planet
Ecosystems that Redistribute
Wealth
DemocratizationOf
Everything
Purpose
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ImperativesEmbrace emerging values
Create Hyper-productive Experiences
Balance Purpose with Profit; Care for People and Planet
Be a Leader in an Emerging Ecosystem
Make a Difference in the World; Impact a Billion People
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“Living wisely and agreeably and well”
Now that’s something worth striving for…
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David Kish Next Gen Strategist & Social Intrapreneur
I work with business executives to harness the innate power within their organizations to create the future by reimagining their marketplaces and implementing disruptive innovations.
about.me/davidkish [email protected] [email protected] Twitter: @DavidKish1 www.thenextevolution.com
Atlanta | New York
Tata Consultancy Services
Michigan State University
Strategy | Design Thinking | Disruptive Innovation | Ecosystems
The Art of Life Itself | Abundance | Conscious Capitalism | Exponential Organizations | Social Impact