The Next Generation

Media Asset Management System -Presentation-

Wei Wu

Sony Corporation SMPTE 2014 Nov.19th

Issues with the current MAM systems

Key Words of the next generation MAM

3

Intelligent Resource Management Workflow Automation

Business Activity Monitoring

Next Generation MAM

Enterprise Search Provider

Use Case:

1. Retrieve asset from Sony Optical Disc Archive;

2. Un wrapper the asset from OP1A to OPAtom;

3. Send it to Avid iPAM for editing;

4. Convert the edited file from OPAtom to OP1A;

5. Send it to Play out Server. You can do step by step, go through them manually, or…

Workflow Automation

Front Porch DIVArchive

Submit Job to DIVArchive, retrieve the

asset from ODA

When retrieve job is completed,

register it to Avid

Avid iPAM

When Edit task is completed,

automatically covert OPAtom to

OP1A

Automatically submit job to FTP Service, and transfer the OP1A file

to Play out server

Sony Convert Service

Play out Server

Abstract Service FIMS Adapter

(e.g. Transform) L3

Abstraction Workflow Architecture

Client Interface Web GUI Traffic Schedule Watch Folder

L1

Customer Workflow L2

1. Support both FIMS and direct adapter

2. Change device without changing workflow

Transcode Service

HSM Service

Adapter Service Rhozet

Adapter Vantage Adapter

DIVArchive Adapter

L4

Device

L5 Rhozet WFS

Vantage Front Porch DIVArchive

Aspera Signiant

Intelligent Resource Management

DRA = Dynamic Resource Allocation

• Determining Available Resources

• Identifying Resource Shortage

• Managing Job Queue

• Determining Appropriate Resource

Load Balancing

Fail Over

DRA - Load Balancing

WO1 pri2 Ingest Transfer Transcode

WO2 pri1 Ingest Transcode

Ingest Service

Transcode Service

Transfer Service

Pipeline Pri=4

Digital Rapids Pri=1

Vantage Pri=5

Aspera Pri=5

Workflow

Abstract

Service

Device

Transfer

Ingest1

DRA – Load Balancing Sample

Ingest

Pipeline pri4

DR pri1

Transcode

Vantage pri5

Transfer Aspera pri5

Ingest1

WO1 pri2

Ingest2

WO2 pri1

Ingest2

Transfer 2 Transcode 2

Pause transfer 1 (pri=2) by transfer 2 (pri=1)

Resume transfer 1

Trans fer1

Trans fer1 Transfer 2

Transcode 2

Transcode 1

Transcode 1

Enterprise Search Provider

Enterprise Search Provider

Enterprise Search Service

Enterprise Search Workflow Ente

rprise

Search

GU

I

WS Adapter

DB Adapter

Central DB

Sony CMS

DIVArchive

DB sync supported

Avid iPAM

Get Assets Info Get Object/Tape Info

Dalet MAM

Quick Search and Advanced Search

ESP Search “Workflow”

Business Activity Monitoring – Report level Dashboard

Sample - File Transfer Sample - Transcode

Device Jobs

Status

Workflow

Status

Business Activity Monitoring – Detail Level Dashboard

Human Task

Status

Business Activity Monitoring – Work order level Dashboard

In Summary…

Business Challenges

• The Media world is changing and it will continue to change

• There is more work to be done. But there is less Money…

• Staff costs still high on even the most basic of tasks

Technical Challenges

• The Tapeless dream is more like a Nightmare

• Huge number of Formats and Metadata – Drive up costs

• Complexity with their Infrastructure

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Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.

Other company names and product names are registered trademarks and/or trademarks of the respective companies.