The Next Generation of Social Recruiting

!! Hiring, Globalization and Talent

!! How Social Networks are Changing

!! Evolving Social Recruiting

!! What the Future Holds

Discussion Topics

A Hiring Surge May Come – Is Your Company Ready?

!!

?

1993

1.! Harvard University

2.! Stanford University

3.! Caltech

4.! University of California-Berkeley

5.! University of Otago, New Zealand

6.! Oberlin College

7.! University of Waterloo

8.! University of Utah

9.! University of Colorado at Boulder

10.! Rice University

11.! National Chiao Tung University

12.! Virginia Tech

2011

1.! Zhejiang University

2.! University of Michigan

3.! Tsinghua University

4.! St. Petersburg State University

5.! Nizhny Novgorod State University

6.! Saratov State University

7.! Friedrich-Alexander-University

8.! Donetsk National University

9.! Jagiellonian University of Krakow

10.! Moscow State University

11.! Ural State University

12.! University of Waterloo

Source: ACM ICPC

Talent Centers Are Going Global

In 1970, the U.S. had the world’s highest rate of high school & college completion…

Today, the talent pool is global…

Leader

Reading #14 #20

Science #17 #11

Math #25 #22

U.S. "#$#!!

%&'()'*!

%&'()'*!

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Where are companies like Google hiring?

Google is Following the Talent

o!ce locations

Social Networking is Now the Primary Communication Tool

LinkedIn is the Internet’s Structured Resume Database

And is Building an Amazing Repository of Global Talent Data

You can use skills and project information to target candidates for speci!c roles

!! Modern ATS solutions can capture candidate info right from LinkedIn

!! Concurrently today’s ATS solutions push out jobs & promote company awareness

Socially Enabling Your Jobs Has Never Been Easier

Google Continues to Evolve See beyond a candidate’s resume data to contextual information, what a"liations they have, twitter feeds, and more

Candidate Experience

Social Footprint

Social Recruiting is More Than Having a Facebook Page

Employment Brand

!! Evangelizes your unique employer brand

!! Addresses why people should know your company and want to work there

!! Simpli!es the candidate experience – no more submitting resumes into the black hole

!

The Use of Social Media to Communicate an Employer Brand is Growing

209%

Increase in companies using social media to communicate their

employer brand since 2009

Source: http://about.zappos.com/jobs

Are You Socializing Your Brand? Zappos aligns its fun and hip brand through refreshing marketing and channels like YouTube

Infusing Your Culture Into Social & Career Pages

Mobile for Internal Sourcing

Say you are looking for someone who knows Java: !! Search your company connections !! Build a list of candidates !! Begin interview process

All from your mobile device!

Cornerstone Mobile App

Are Your Jobs Finding the Best Skilled Candidates?

!! Companies sourcing candidates

!! Push & pull recruiting

!! Hoarding talent: top performers not shared with other departments

!! Hire externally !rst over internally!

The Way We Used to Recruit

The New Way

!! Candidates sourcing companies

!! Jobs !nding people

!! Mobilizing talent: top performers encouraged to work in multiple business areas

!! External hires are a last resort

Are Candidates Seeking You Out? Social has allowed candidates to sell themselves to companies in fresh and unprecedented ways

How Will Mobile Change Recruiting?

New applications are emerging in social networking that will change how recruiters "nd candidates.

Snapchat

Managing & Visualizing the Context of Your Talent Pools

Tools like Brewster are changing personal mobile productivity

!! Recruiters can search for speci!c skills !! All candidates’ social networks are shown in one place !! Recruiters can then build highly visual lists to call on

The Future of Recruiting is Digital Digital interviewing is replacing the phone screening process with visual and recordable interviews

Thank You! cornerstoneondemand.com @cornerstoneinc slideshare.net/cornerstoneondemand