THE NEXT GENERATION SILK ROADPowered by Umbala Blockchain Technology

PHILOSOPHY

TRADITIONAL ECOMMERCE SOCIAL ECOMMERCE

Buyer Comodity

Search

Seek

Find

Fit

Comodity Potential Customer

High: Intial Cost5%: Close Deal Rate

Passive: Customer Acquisition

Intial Cost: LowClose Deal Rate: 45%Customer Acquisition: Active

Taobao $420B GMV

Tmall $402B GMV

JD$69B GMV

Shopee$10.3B GMV

Pinduoduo $ 262B GMV

Mogu $ 16B GMV

1st Trending Lifestyle Live VideoShopping in Vietnam

Umbala.Tv

1st Decentralized Live VideoShopping Marketplace Network in SEA

ShopxNetwork

WHY PINDUODUO BECOME A MEGA-UNICORN IN CHINA?

Implement social e-commerce model in ChinaMicro influencer live video shoppingSocial interested group shopping

Getting supported from 4 powerfule-commerce infrastructures

Product Suppliers(Taobao)

Micro Payment(Wechat)

Logistic Firms(Xianfeng)

Social Graph(Wechat)

Vietnam is the top 3 fastest growth of Ecommerce in the world in 2018Source : Ministry of Industry and Trade

120%

0%

20%

40%

60%

80%

100%

THA

ILA

ND

MA

LAY

SIA

VIE

TNA

M

CH

INA

KO

RE

A

SPA

IN AR

GE

NTI

NA

UK

FRA

NC

E

JAPA

N

US

MARKET SIZE

UMBALA.TV

THE 3RD UNICORN WAVE IS IN SEA

VIETNAM'S POSITION INCONTEMPORARY SILK ROAD

Maritime Silk Road(2nd-century BCE to 15th-century CE)

Decentralized Silk Road(2019 - 202x)

China

India

Europe

Middle East Southeast Asia

MARKET PROBLEMS

It normally costs a seller up to 30m to verbally persuade only 1 buyer to

buy products

Sale Operation

The rate can be up to 70%, but now it is just 15% on Facebook, Youtube, Instagram Livestream: Buying behavior is not real-time.

Low DealClosing Rate

Not owning the data of buyers, sellers waste too much money to do their

upselling campaign

Data Blindness

SHOPX NETWORK: VISION

ShopX Network provides live video shopping protocolto accelerate decentralized ecommerce marketplace platforms

Camera Shopping ProtocolNew offline-to-onlineshopping experience Live Shopping Protocol

10 times successful deals45% deal closing rate1 second instant payment

Social Interactive ProtocolLearning user interestRight products to right consumers

Online Store ProtocolConsumer behaviour trackingSales & marketing channelsCRM

BUY

SHOPX NETWORK: MARKET ADOPTION

SHOPXN E T W O R K

Organic FunctionalFoods Marketplace

ElectronicMarketplace

LuxuryMarketplace

Mom & BabyMarketplace

E-commerceMarketplacePlatforms

South Asia Middle East

Trending LifestyleLive Video ShoppingMarketplace

Umbala.Tv

Southeast Asia

UMBALA.TV - 1ST MEMBEROF SHOPX NETWORK

No.1 Trending LifestyleLive Video Shopping Marketplace

Umbala.Tv

UMBALA.TV REVOLUTION

2015: 12s Magical Message

2016: Social Music Video

2017: Music Live Video Streaming

- Winner @Forbes Vietnam Startup Contest- Featured by Michelle Phan (Top 1 Beauty Youtuber)- Seed investment: 500 Startups, SOS Ventures, China Accelerators

- Featured Apps by Apple Appstore in Germany, Austria & News Zealand- 150,000 Active Users- Lead trending social videos of young people in USA & Vietnam

- 200,000+ active users- 200 talents; 5,000 live hours; 1,000,000 short videos; 500,000 virual gifts sent in 2 months trial- Raised $260,000 funding from Sharktank Vietnam Season 1

2019

Trending Lifestyle Live Video Shopping Marketplace

Umbala.Tv

UMBALA.TV: KILLER FEATURES

CameraShopping

Scan Discover Buy

UMBALA.TV: KILLER FEATURES

Live Video Shopping Social Interest Shopping

UMBALA.TV: BUSINESS OBJECTIVES

0

500

1000

1500

2000

2500

1st year 2nd year 3rd year 1st year 2nd year 3rd year

GROSS MERCHANDISE VALUE(Millions USD) (Thousand orders)

GROSS ORDERS

24M

240M

2,4B

0

5000

10000

15000

20000

25000

900%

900%

900%

900%

230K2,3M

23M

BUSINESS PLAN

Trend Initiator (2019) Prove the next ecommerce sucessful model:Commodities find potential customer

Create new trendy lifestyle for Vietnamese young people.

Build up micro influencers network.

Set up trendy content and channels to do branding and sales campaign in Hanoi & Saigon markets.

1Addiction Trigger (2020)

Enhancing big brands and merchantsto join Umbala.Tv marketplace.

Become a trend hub for young folks and expand to all provinces in Vietnam.

2Bloodsucker (2021)

Applying Deep Learning, Camera AI Shopping and Machines Learning to create new online-to-offline shopping experience.

3

HOW WE WIN?

BIG FISH EATSMALL FISH

FAST FISH EATSLOW FISH

FISH BREED RAPIDLY,DOMINATING THE OCEAN

&

FOUNDING TEAMThao M. NguyenFounder & CEO

A passionate serial entrepreneur with 15 years experience of developing online mobile social platforms, including 8 years working on online camera-based products.

Products he has developed: Timshot - the Vietnamese-version Instagram (which) got series A funding from Cyber Agent Ventures (2011), Timbox (2012 - a mobile social chatting platform),

uBox (2013 - a mobile social interest-based platform reached nearly 500,000 users in the first 2-month), Umbala.Tv (a music livestreaming platform got 200,000 users & a $260,000 deal on SharkTank Vietnam Season 1).

From 2006, he had founded an o�shoring & outsourcing firm named CNC Software, which got nearly $1,000,000 revenue by making 50+ online social community applications worldwide for United States & Japan market.

Hung D. PhamCo-Founder & CTO

Mobile Technical Leader of the fast-growing mobile app uBox acquiring nearly 500,000 users in the first 2 months.

CTO of Umbala.Tv, the live music video app reaching 200,000 users worldwide.

His products have made to the list of Global Best New Applications 3 times on Appstore.

6+ years developing mobile camera-based & blockchain technology.

FACTS & FIGURES

In 2017, Umbala.Tv got funded in Shark Tank Vietnam Season 1. In his pitch on Shark TankVietnam 2017, there was a notable saying: "The CEO has to be the dumbest guy in the company". Later on, the quote & the pitch has gone viral and been featured on over 10 famous business outets, 5,000 mentions on facebook, and 4 big business youtube channels, attracting nearly 1M views and 20K interactions after 1 month.

Shark Tank Vietnam Season 1

Umbala.Tv is the winner of a startup competition oranized by Forbes. The application got very good compliments from Michelle Phan, the #1 beauty Youtuber and a trend leader among young folks in the world.

Forbes Vietnam Startup Contest 2015

Umbala.Tv was a trend makers among young folks. Some social trends it made: 'Ban gai Son Tung' (on air on all 5 biggest entertainment outlets in Vietnam), 'Troi Lac' by Tung Son (the MV, costed only 800K VND, hit 4 millions views on Facebook in 24 hours)

Social Viral Video Maker

FACTS & FIGURES

'The world will have 45 billion cameras in the world by 2022' (VnExpress; Jan 10, 2019), 'Startup raised 6 billion VND at Shark Tank sets foot in Blockchain industry' (VnExpress; Jan 8, 2019). Mr Don participated a big tech event hosted by Vnexpress. He delivered the vision he is pursuing: The eye vision computing economy

Mr Don is a familiar influencers and guest speakers at Blockchain events in Vietnam. His speech usually attracts 200-300 audiences.

VnExpress Tech Awards 2018

Tech Startup & Blockchain Speaker

NOTABLE INVESTORS & STRATEGIC PARTNERS