TheNextGreatBusinessIdea…

Agenda:

• Announcements

• TMPPrepCourses

• Fundamentalsofagoodbusinessidea

• NVCexamples

• Resources&Mentorpitches

• Network(7PM-8PM)

We’llbedoingalotof“mixing”throughout

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Announcements

Announcements

Pleasepickupyourtrash!

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Announcements

• KeyDatesAhead:

– NVCStudentMixer,Thursday,Nov17

– ElevatorPitchSocial,Tuesday,Nov29

DetailscanbefoundontheTMPWebsite

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Announcements

• NVCTeam-finderGooglegroupislive:

• https://groups.google.com/forum/#!forum/nvc-

team-finder-2017

TMPPrepCourses• TMP148/268:NewVentureSeminar

• TMP149/269:DevelopingaMarketTestedBusinessModel

• TMP291:StrategicCommunications

Contact: mstotts@tmp.ucsb.edu

TMP149

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Interested in exploring career opportunities in entrepreneurship or tech marketing?

TMP 149 could change your life!“BestclassI’vetakenatUCSB.” – 2015TMP149student

“Most‘realworld’classI’veeverhad.” – 2015TMP149student

Instructorsratedat100%”superior”in2015comparedto72%campus-wideaverage

TMP149preparesstudentteamstoentertheNewVentureCompetition

Thisyear’steachingteam’srealworldexperienceincludes:

• 3IPO’s• 10+companiesstarted• 20+mergersandacquisitions• $3B+inmarketcapitalizationcreated• 500+jobscreated• $300M+ininvestorcapitalraised

TMP149:“CreatingaMarket-TestedStartupBusinessModel”– Winterquarter2017

TMP149

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Interested in exploring career opportunities in entrepreneurship or tech marketing?

TMP 149 could change your life!You will learn how to determine whether a business concept is a good oneand how to start your own company. You may even win the New VentureCompetition and make tens of thousands of dollars this year. And you’ll havea great time. Different than any other class you’ve taken.

TuesdaysandThursdays4:00pm-5:50pm

Questionsorformoreinformation,emailJasonSpievakatspievak@tmp.ucsb.edu

TMP149:“CreatingaMarket-TestedStartupBusinessModel”– Winterquarter2017

Mon & Wed 12:30-1:45 HSSB 1228 Units: 3 or 4Instructor:

Dr. Sheetal Gavankarsheetal@tmp.ucsb.edu

TMP 291 SC Strategic

Communication for Technology

Managers

A very “practical” course.**

Lots of in-class exercises.**

Lots of opportunities for getting feedback on your presentation and

public-speaking skills.**

Learn how to simplify complex data and specialized information.

**No new material or projects

required for this class.**

Come with what you are already working on (projects, research,

ideas) and learn to effectively talk about it and present it.

“The single biggest problem in

communication is the illusion that it has taken place”

TMP291

TMPPrepCourses- Reminders• For148/268and149/269youwillneedanaddcodetoenroll

– Addcodesnotprovideduntilacceptedintotheclassbytheinstructor

• TMP148/268:– ApplicationforearlyacceptancemustbesubmittedbyNov.28

– Required:BusinessIdea,TeamofatLeast2,Commitment

• TMP149/269:– ApplicationforearlyacceptancemustbesubmittedbyNov.28

– Interviewsweekof11/28

– Required:BusinessIdea,TeamofatLeast2(3- 4better),Commitment,ThickSkin

• Applicationformswillbepostedtomorrow

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Mix

HaveaBusinessIdea

DoNotYetHavea

BusinessIdea

Front

Introduceyourselftosomebodyyoudon’tknow

FundamentalsofaGoodBusinessIdea

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FundamentalsofaGoodBusinessIdea

• Product/servicesolvesarealproblem– Productslookingforaproblemhaveatoughroadtosuccess

– Newtechnologiesmayenableanewsolution

• Product/serviceclearlyperformsbetterthantheincumbent– Youdon’thavetobefirst,butyoudoneedtobenotablybetter

• Product/servicehasacompellingvalueproposition– Benefitexceedsthecosttothebuyer

• Disruptsorleveragesanestablishedmarket– Addressesanunder-servedsegmentofmarket

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StartupIdeas– OtherSuggestions

• Applywhatyouorateammateknow– Domainknowledgeiscriticaltoestablishingcredibility

• Don’tbedeterredbynotbeingfirsttomarket– Haveathesisaboutwhatalternativeproductsaremissing

– Makesureyourproduct/servicesolvestheproblembetter

• Don’tshyawayfromideasthataren’texciting– Someverygoodandsuccessfulideaslieinthemessyandtedious

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While home for Thanksgiving, a UCSB student sees hergrandmother who has fallen ill and is required to take oxygenwith her everywhere she goes. Despite being “portable,” thetank is heavy and doesn’t travel well. Additionally, once thetank is empty, its not easily refilled. The grandmothercomments, “These days everything is smaller and cheaper.Why can’t someone do that for my oxygen tank?”

NVCExample:

Inogen Inc.,NVCWinner2001

Portableoxygenconcentrator

EntrepreneursoftheYear,Ernst&Young30Under30:CoolestEntrepreneursin

America,Inc.Magazine

• Founded2001inNVC• Challengingroadtosuccess• IPOQ1,2014

• Projected2015Revenue$150M+

• Marketcapof$1B+

• Solvesarealproblem

• Offersasuperiorproductformobileoxygenusers

• Producthasacompellingvaluepropositionandwillingbuyers

• Disruptsanestablishedmarket

• Caterstoanunder-servedsegmentofthemarket

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NVCExample:

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TwoUCSBengineeringundergradsareenjoyingthebeachandlosetheirkeys.Thetideisrisingandtheyareparkedonthesand.Iftheycannotfindtheirkeysquickly,theircarmaybesubmergedinsaltwater.Theygetluckywhensomebodywithametaldetectorhappensalong,buttheycan’thelpbutstartthinkingtheremustbeaneasierway.

PhoneHaloInc.,NVC2009Winner

Featured on Regis & Kelly CNBC TechSpot March 2011Popular Mechanics Editors Choice Technology Award 2011

• Solvesarealprobleminelegantfashion• Offersasuperiorsolutionforfindingsmallpersonalitems

• Hasacompellingvalueproposition

• Createsaplatformforadditionalproducts

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Mix

HaveaTeam,orPartialTeam

DoNotYetHaveaTeam

Front

Howmany“greens”stilllookingforteammates?

Introduceyourselftosomebodyyoudon’tknow

StartupIdeas– OtherSuggestions• Focusontheideafirst

– Valueproposition

– Businessmodel

– Youcanworryaboutlaunchingandbuildinglater

• Ifanideaisn’tcomingtoyou,lookoutward– Brainstormideaswithteammates

– Keepanotebooksoyoucaniterateideas

– Listenforfrustrations,complaints,wishes,dreams,etc.

• Joinateamwithanideathatislookingforhelp

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IdeasfromtheCommunity

• PhilDelio,MD

• MarkKram,Ph.D

• DavidKerr,MD/CharisHoppe

• VirgilElings

GroundswellSensorPortalAutomatedDataManagement,Processing,

Visualization,Alerting,Response

MarkKram,Ph.D.CTO

GroundswellTechnologies,Inc.

GroundswellSensorPortalOverview• WebBasedUserInterface

– Sensor/Medianeutral– Dozensofcommercialapplications

• DataTranslationandIntegration– Dataconversionfrommultiplesensorformats– BringsalloftheanalyticaldatatogetherfrombothSensorsandexistinghistoricaldatabases

• RoleBasedProjectPortfolio– Differentusershaveaccesstodifferentprojects

• VisualizationDashboard– Traditionaltimeseries– 2DheatmapsusingstandardIDWforguidingofflinemodeling

• Alerting– Emailalertsbasedonrealtimedata

• Export– ExportdatatoExcelinonespreadsheet

Copyright©2016GroundswellTechnologies

Confidential

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VisualizationDashboard

• Heatmapsshowareasofinterestforadditionalinvestigation

• Zeroinonpeaksandvalleysinthedatawithaclickofabutton

• 3windowsshowcurrentandaveragesoveruserselectabletimeperiods

• TimeSeriestoviewtrendsovertime

• AlertsummaryCopyright©2016GroundswellTechnologies

Confidential

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Questions?Contact

MarkKram,Ph.D.

ChiefTechnologyOfficer

Mark.kram@GroundswellTech.com

805-899-8142

www.groundswelltech.com

Copyright©2016GroundswellTechnologies

Confidential

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CALORIESPER

DOLLAR

Mix

InterestedinSoftwareorMobileApps

InterestedinHardwareor

OtherTechnology

Front

Introduceyourselftosomebodyyoudon’tknow

OtherResourcesforIdeas

LocatingUCSBTechnologies:TIA– TechnologyIndustryAllianceatUCSB

• UCSBhasover240technologiesavailableforlicensinginadiversearrayofmarkets– fromsoftwaretoclean-techtomedical

• Tolocatepotentialtechnologies:

o TechnologyTransferOffice“AvailableTechnologies”Websiteo Searchablebykeyword,inventor,marketareao UCSBtechnologiesdisclosedtoTIA& availableforlicensingareincluded

• CanalsoreviewUCSBpressreleases/publications

• Networkingwithstudentresearchers

TIAAvailableTechnologyDatabasehttp://tia.ucsb.edu/find-technologies/

TIA– TechnologyIndustryAlliance

• IfyoulocateatechnologyinterestingforNVC:– ContactLaurenDobis,TIAMarketingManager

• dobis@tia.ucsb.edu

– Informationonthetechnology

– Verifyavailability

– Connectyouwithassociatedfaculty

– Discussintenttostartabusiness

ShowofHands

Engineering,Science,

TechnologyBackground

Econ,LiberalArts,HumanitiesBackground

Front

Introduceyourselftosomebodyyoudon’tknow

SomeAdditionalResources

• TMPonLinkedIn: http://bit.ly/ucsbtmpLnkd

• TMPonFacebook:http://www.facebook.com/TMPUCSB

• PaulGraham:www.paulgraham.com/startupideas.html

• Quora:www.quora.com

• StevenJohnson:http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from?language=en

• UCSB,TechnologyandIndustryAlliance:http://tia.ucsb.edu/find-technologies/

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PleaseLikeourFacebookPage

SearchTMPNewVentureCompetitionhttps://www.facebook.com/tmpnewventurecompetition/

EasiestwaytostayinformedonallthelatestwiththeNewVentureCompetition

Pleasepickupyourtrash!

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Questions?

Donotfallintothistrap!