Silvia Barbone, Federturismo Confindustria

A next step for the EU tourism sector

Bruxelles, 12th April 2018

European Tourism Careers and

the Next Tourism Generation Alliance

European Unione Founded Project

Project Card: IDEATE ProjectProject title: IMPROVED EMPLOYABILITY AND APPRENTICESHIP IN THE

TOURISM SECTORProject Brand: European Tourism Careers

Countries: Italy, Belgium, Finland, France, Greece, Spain, Germany, Poland, Hungary, Romania

Duration: 18 monthsStart date: Nov 2016

Budget: 650.000

The consortia is a multi-disciplinary partnership:10 partners from 6 countries

COORDINATOR: Federturismo Confindustria

PARTNERS:

IdEATE Partnership

Project Card: NTGProject title: The Next Tourism Generation Alliance

Programme: Erasmus+Key Action: Cooperation for innovation and the exchange of good practicesCountries: Italy, UK, Spain, Germany, Netherland, Hungary, Ireland

Duration: 4 yearsStart date: 1st Jan 2018

Budget: almost 4 ml

The consortia is a multi-disciplinary partnership:14 partners and 8 target countries

COORDINATOR: Federturismo Confindustria

NTG Partnership

ATLAS - Association for Tourism and Leisure Education and Research (NL)CARDIFF METROPOLITAN UNIVERSITY (UK)CONFEDERACION ESPANOLA DE HOTELES YALOJAMIENTES TURISTICOS ASOCIACION (ES)EUROGITES - FEDERATION EUROPEENNE DE TOURISME RURAL (FR)IHK Akademie für München und Oberbayern (DE)INSTITIUID TEICNEOLAIOCHTA BHAILE ATHA CLIATH (IE)

People 1st (UK)SOPRONI EGYETEM (HU)STICHTING NHTV INTERNATIONALE HOGESCHOOL BREDA (NL)Turisztikai és Vendéglátó Munkaadók Országos Szövetsége (VIMOSZ) (HU)UNIONCAMERE (IT)UNIVERSIDAD DE ALICANTE (ES)VISSHE UCHILISHTE PO MENIDZHMANT (BG)

PARTNER:

Associate partners: under construction

To create a first set of tools and promotional actions to improve the image of the European tourism sector:1. to foster the image of tourism careers 2. to help training providers to enhancing employability for students 3. to support public authorities to plan tourism strategies and funding4. to help jobseekers in choosing and building their tourism career

IDEATE Project scope

1. Digital Service Innovation2. Accommodation3. Gastronomy 4. Travel and Tours5. Destination Management6. Guiding and experience makers

Sectors

https://www.tourismcareers.eu/

IDEATE - roadshow

Fareturismo, Rome, March, 15th 2018

1. Six Videos with example profiles of Tourism Career Pathways

2. Six Tourism Career Pathway profile cards 3. Two Videos about possibilities offered by the EU

for SMEs and young jobseekers4. Online training modules for tourism jobseekers5. Online training modules for SMEs6. 10 Roadshows

IDEATE final results

https://www.tourismcareers.eu/

To establish a BluePrint for Sectoral Skills Development in Tourism to respond to the fast changing and increasing skills gaps in digital, green and social skills sets 1. To create transformative cooperation in five key tourism sub-sectors: hospitality, food and

beverage operations, travel agencies and tour operators, visitor attractions2. To define a scalable mechanism model between the industry and the education at regional,

national and European level3. To develop, deliver and test 10 Next Tourism Generation (NTG) Skills Products for

professionals, trainers, students, university tourism departments, local authorities, companies

NTG Project scope

FROMThe Next Tourism Generation Alliance (NTG) builds on the current IdEATE project The Blue Print for Sectoral Skills Development in Tourism offers a rapid response mechanism to industry skills needs and education/training curricula

TO

1. Regional, National and European level2. Bring innovation in tourism cooperation 3. 5 sub-sectors (hospitality, food and beverage operations, travel agencies and tour operators, visitor attractions, destination management)4. Life skills and work skills 5. Be operational (Best Practises, Standards, Tools)

● to improve the relationship between Industry and Education Providers in the Tourism sector

● to provide concrete innovative and highly relevant Skills Products and Tools and respond to skills needs

● to provide a detailed assessment of the current and anticipated skills shortages, gaps and mismatches in the sector

● to develop a common methodology for assessing the current situation, anticipating future needs and monitor progress to respond to skills gaps

● to identify, describing and indicating priorities for the review or the establishment of new qualifications

● To improve image of tourism career pathways at company and educational level

Objectives

1. Hospitality2. Food and Beverage operations 3. Travel Agencies and Tour Operators4. Destination Management5. Visitor Attractions

NTG Sectors

https://www.tourismcareers.eu/

● Digital/technological: online marketing, data analytics, use of technology via artificial intelligence, robotics, virtual and augmented reality applications

● Green: Resource management to recycle and manage waste, water and energy services including principles of circular economy in the design and management of tourism value chains, sustainable design and management techniques of hotels and sustainable tour packages.

● Social: Behavioural and practical attitudinal competences in interpersonal communication, accessible tourism knowledge, gender equality, cross-cultural understanding and customer service

Life and Works Skills

NTG End UsersThe Blue print strategy will directly assist destinations, enterprises and higher education institutions to support regional strategies and plans in employment and sustainable development.

The NTG approach, modules and learning methods will be integrated into the current European VET system, providing a standard benchmark for sustainable tourism management, digital and technological innovation and social skills in tourism.

Target Countries: Italy, UK, Ireland, Spain, Hungary, Germany, Netherland, Bulgaria

NTG Long term results(2019-2020 and beyond)

BluePrint Strategy and Action Plan

The NTG Established Partnership

N.3 NTG start-up hubs

Multiplier effects through regional funds in the eight countries and behind

12

3

4

PM4SD - Project Management for Sustainable Development

IDEATE and NTG Management Approach to deliver long term benefits

European Unione Founded Project

Company Profile: next-tourism-generation-allianceGroup: next-tourism-generation/

@NTGAlliance - @NTGEurope

www.nexttourismgeneration.eu

For further information:

EU Tourism Careers

@eutourismcareer

eutourismcareerswww.tourismcareers.eu

Silvia BarboneHead of EU Projects and

Partnerships

s.barbone@federturismo.it