the nih research radio podcast 100 episodes reaching directly to the public national institutes of...
TRANSCRIPT
![Page 1: The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy balintfyj@od.nih.gov](https://reader036.vdocument.in/reader036/viewer/2022081602/55146dc4550346494e8b5edf/html5/thumbnails/1.jpg)
The NIH Research Radio Podcast100 Episodes Reaching Directly to the Public
National Institutes of Health Case Study
Joe Balintfy [email protected] Office of Communications and Public Liaison 301-435-7557Office of the Director www.nih.gov/news
![Page 2: The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy balintfyj@od.nih.gov](https://reader036.vdocument.in/reader036/viewer/2022081602/55146dc4550346494e8b5edf/html5/thumbnails/2.jpg)
March 24, 2010March 24, 2010
NIH Podcast Perspective
• Audio Reports− NIH Radio producing audio content since ’80s− Produce as frequently as possible
• Podcast: NIH Research Radio− Repackage audio reports − Distribute regularly, consistently
• Vodcast: I on NIH− Expand on podcast success, Web 2.0 popularity− Harness video to add dimension, distribution
![Page 3: The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy balintfyj@od.nih.gov](https://reader036.vdocument.in/reader036/viewer/2022081602/55146dc4550346494e8b5edf/html5/thumbnails/3.jpg)
March 24, 2010March 24, 2010
Source Materials
• Identify strengths• Transform• Adapt to audience
![Page 4: The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy balintfyj@od.nih.gov](https://reader036.vdocument.in/reader036/viewer/2022081602/55146dc4550346494e8b5edf/html5/thumbnails/4.jpg)
March 24, 2010March 24, 2010
InvestmentsCOST ESTIMATES
• $100 Mic• $250 Recorder• $450 PC/editing software• $50 Cables• $450 Telephone hybrid
TIME ESTIMATES• 2 hrs - Planning/Research• 2 hrs - Pre-production• 1 hr - Interview/record• 3 hrs - Writing/Editing• 2 hrs - Proof/Posting
![Page 5: The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy balintfyj@od.nih.gov](https://reader036.vdocument.in/reader036/viewer/2022081602/55146dc4550346494e8b5edf/html5/thumbnails/5.jpg)
March 24, 2010March 24, 2010
Two “Tech” Sides• Audio (radio) production• Web (rss/xml) posting
![Page 6: The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy balintfyj@od.nih.gov](https://reader036.vdocument.in/reader036/viewer/2022081602/55146dc4550346494e8b5edf/html5/thumbnails/6.jpg)
March 24, 2010March 24, 2010
Results
Joe Balintfy [email protected] Office of Communications and Public Liaison 301-435-7557Office of the Director http://www.nih.gov/news/radio/nihpodcast.htm