the north face- brand and swot analysis

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Page 1: The North Face- Brand and SWOT Analysis

C H R I S B O W E R SN O R M A N F U N G

K I M P H A MP E R L A S E R R A N O

J E N N I F E R T OB R I A N Y I P

Page 2: The North Face- Brand and SWOT Analysis

W H YN O R T HF A C E ?

Page 3: The North Face- Brand and SWOT Analysis

T H E N O R T H F A C E W A S B U I L T O N A L O V E F O R T H EO U T D O O R S A N D T H E D E S I R E T O E N A B L E A L L T Y P E SO F E X P L O R A T I O N , F R O M Y O U R B A C K Y A R D T O T H E

H I M A L A Y A S . O V E R T H E L A S T 5 0 Y E A R S W E ' V EL I V E D B Y O U R “ T R U E N O R T H , ” T H E B E L I E F T H A T

E X P L O R A T I O N H A S T H E P O W E R T O C H A N G E U S , T OC H A L L E N G E U S A N D T O H E L P U S S E E T H E W O R L D

F R O M N E W P E R S P E C T I V E S .

M I S S I O N S T A T E M E N T

Page 4: The North Face- Brand and SWOT Analysis

T A R G E TM A R K E T

Page 5: The North Face- Brand and SWOT Analysis

M E N A N D W O M E N

C O L L E G E A N DP R O F E S S I O N A L S

A G E S 2 4 - 4 5

I N C O M E R A N G E SF R O M $ 4 0 - $ 6 0 K

Page 6: The North Face- Brand and SWOT Analysis

H I S T O R Y

Page 7: The North Face- Brand and SWOT Analysis

S O C I A LM E D I A

S T R E N G T H S

Page 8: The North Face- Brand and SWOT Analysis

4 . 6 M I L L I O N L I K E SO N F A C E B O O K

3 9 0 K F O L L O W E R SO N T W I T T E R

1 . 8 M I L L I O NF O L L O W E R S O NI N S T A G R A M

1 2 9 K S U B S C R I B E R SA N D 6 2 M I L L I O N

V I E W S O NY O U T U B E .

Page 9: The North Face- Brand and SWOT Analysis

S O C I A LM E D I AW E A K N E S S E S

Page 10: The North Face- Brand and SWOT Analysis

T R A D I T I O N A LM A R K E T I N GS T R E N G T H S

Page 11: The North Face- Brand and SWOT Analysis

T R A D I T I O N A LM A R K E T I N GW E A K N E S S E S

Page 12: The North Face- Brand and SWOT Analysis

I N D U S T R Y

Page 13: The North Face- Brand and SWOT Analysis

P R I C I N G

T A R G E T A U D I E N C E C O M M U N I T Y

S O C I A LR E S P O N S I B I L I T Y

Page 14: The North Face- Brand and SWOT Analysis

C H A P T E RO F F O C U S

Page 15: The North Face- Brand and SWOT Analysis

S T R E N G T H S

Page 16: The North Face- Brand and SWOT Analysis

B R A N DR E C O G N I T I O N

L A R G E F O C U S O NP R O D U C T Q U A L I T Y

P O S I T I V E S T O R EE X P E R I E N C E F O R

C O N S U M E R S

A R R A Y O FP A R T N E R S H I P SW I T H R E T A I L E R S

A N D W H O L E S A L E R S

Page 17: The North Face- Brand and SWOT Analysis

W E A K N E S S

Page 18: The North Face- Brand and SWOT Analysis

H I G H P R I C E S

L A C K O FT R A D I T I O N A LA D V E R T I S I N G

L A C K O F A T H L E T I CF I E L D A N D

E T H N I C I T Y V A R I E T Y

A P P A R E LG E N E R A L L Y F O R

W A R M E R C L I M A T E S

Page 19: The North Face- Brand and SWOT Analysis

O P P O R T U N I T I E S

Page 20: The North Face- Brand and SWOT Analysis

C U R R E N TE C O N O M I C C L I M A T E

G L O B A L W A R M I N G I N D O O R F A C I L I T I E S

U S E O F R E C Y C L E DM A T E R I A L S

Page 21: The North Face- Brand and SWOT Analysis

T H R E A T S

Page 22: The North Face- Brand and SWOT Analysis

R I S I N G C O S T O FR A W M A T E R I A L S

C O M P E T I T O R SC O U N T E R F E I T /

K N O C K O F F S