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The Northwestern Mutual Life Insurance Company – Milwaukee, WI
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Six Steps To Self-Employment
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
* National Association of the Self-Employed November 11, 2003
The Self-EmployedIn America Many people dream of being
in business 1 in 10 are
self-employed Women start-ups
outpace menby 2 to 1*
National Association of the Self-Employed November 11, 2003
Self-Employment Survey Focus on family Greater flexibility Independence
Reasons to beSelf-Employed
Be your own boss
Make the best use of your skills and knowledge
Unlimited earning potential
Reasons to beSelf-Employed Be rewarded for your hard work
Excitement of being in business for yourself
Are your interests the same?
Fact or Myth?
Self-Employment Requires:
1. Hard Work
2. High Risk
3. Lonely Odyssey
Self-Employment Options
Consultant/Contractor
Franchise Owner
Sales Agent/Representative
Small Business Start-up
SOURCE: Self Management Group
Supply & Demandor
Demand & Supply?
How do I choose?
Six Steps to Self-Employment
STEP 1:Your Self-Employment Profile
Inherent Characteristics& Attitudes
Strengths & Areasfor Development
Choose a businessthat suits you
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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STEP 2:Explore Natural Markets
Personal Interest
Contact withCustomers
Expertise
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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STEP 3:Choose Your Best Opportunity
Complete Needed Research
Determine BestMarket Potential
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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STEP 3:Choose Your Best Opportunity
Talk to Customers
Read
Internet
Government
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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STEP 3:Choose Your Best Opportunity
Competition
Experts
Opportunity Providers
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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STEP 4:Create Your Best Structure
Design the Business for the Customer
Design the Business for You
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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STEP 4:Create Your Best Structure
Legal
Location
Sales System
Customer Service
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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Administration
Inventory
Your Roles
Financing
STEP 4:Create Your Best Structure
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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STEP 5:Market and Sell For Results
Create a Powerful Marketing Network
Use Low Cost and No Cost Marketing to Create Sales
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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Examples: Business Cards Web Sites Refrigerator Magnet! Demonstrations
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
STEP 5:Market and Sell For Results
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STEP 6:Self Manage Your Success
Realistic Expectations of Success
Internal Motivation to Succeed
Self-commitment to the Attitudes and Actions Needed
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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The Right Answers
I expect to be successful
I am motivated to do something about it
I am committed by attitude and action to beself-employed
Six Steps ToSelf-Employment The self-employed take risks
There’s no other way
Dreams don’t come with guarantees
Six Steps To Self-EmploymentAuthor, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU
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