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TRANSCRIPT
The NürnbergMesse Magazine
MAY 2018 Volume 22 44820
6NUREMBERG
SERVICE ADVANTAGEComprehensive support
for exhibitors and visitors
14 EXHIBITION
STANDS GO DIGITAL Focus on augmented
and virtual reality
Publisher: NürnbergMesse GmbH
Exhibition Center,
90471 Nuremberg, Germany
Phone +49 9 11 86 06-0
Fax +49 9 11 86 06-82 28
www.nuernbergmesse.de
Publishing company:
Vincentz Kundenmedien
Postfach 6247, 30062 Hanover, Germany
www.vincentz-kundenmedien.de
© Vincentz Network GmbH & Co. KG
Editors: Reinhold Gebhart (V.i.S.d.P.),
Maximilian Hensel, Thomas Meiler,
Claudia Müller
Design: Angelika Jungvogel
Printing: BWH GmbH
Cover Picture: NürnbergMesse/Heiko Stahl
www.nuernbergmesse.com
@
Do you have any questions?
Write to the editors:
@
Dear Readers,
“When exhibitors and visitors are satisfied, so am I.” That’s the motto
of Christopher Boss, Director Exhibition of EUROGUSS in Nuremberg.
Messe+Co followed him around before and during the exhibition and
also looked behind the scenes to profile NürnbergMesse’s dedication to
service as an example for all other events. The Nuremberg service advan-
tage is reflected in this experienced team that’s closely acquainted with
the needs of exhibitors and visitors, creates pavilions to support com-
panies taking their first steps abroad, and enables young
start-ups to break into new markets at successful, leading
exhibitions in Nuremberg.
The Nuremberg ExhibitionService also assists exhibitors
and visitors at critical moments with a growing number
of tailored, digital solutions. For you as a customer, that
means: SERVICE is NürnbergMesse’s top priority.
We hope that you enjoy this issue of our magazine.
Yours sincerely,
Dr Roland Fleck Peter Ottmann
Peter Ottman (left) and Dr Roland Fleck,
CEOs NürnbergMesse Group.
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EDITORIAL
2 Messe+Co . 1 . 2018
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6 . FocusAll-round service
The success of trade fairs is expressed in figures, but it’s also measured by the way exhibitors and visitors feel – a significant factor that NürnbergMesse addresses with all-round service.
16 . Nuremberg
Well accommodated
The hotel industry in Nuremberg is growing and will soon reach the 20,000-bed mark. Exhibition and con- gress visitors are the ones who benefit.
18 . Nuremberg
Sports awaken enthusiasm
The citizens of Nuremberg love to partic- ipate in sports and are also enthusiastic spectators. They’ll have many events where they can demonstrate this in 2018.
11 . People
Exhibition playground
Benjamin Bauer (ZOLLHOF) and Dr Martin Kassubek (NürnbergMesse) explain their approach to the digital transformation and describe who will benefit.
12 . NürnbergMesse
Optimal start
With subsidised pavilions, Nürnberg- Messe supports companies venturing for the first time into domestic and international markets.
14 . NürnbergMesse
Stand Construction 4.0
A look at the future of stand construc-tion: How digitalization is also opening up brand-new worlds in this area.
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New leadership duo at AFAG: Thilo Könicke (2nd from left) and Henning Könicke
(2nd from right), flanked by Hermann Könicke (left) and Heiko Könicke (right).
Video: All about the
SPOTLIGHTMETAL
online platform.
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Changing of the guard at AFAG
Henning Könicke, 30, and Thilo Könicke, 36, are the new leadership duo
at AFAG Messen und Ausstellungen GmbH. Sons of the previous CEOs,
Heiko and Hermann Könicke, they have been members of the manage-
ment board since 2015 and have both held positions of responsibility
in the company. The senior executives emphasise that their succession
has long been in the works and has the support of management. They
intend to remain at AFAG as co-partners. Dr Roland Fleck and Peter
Ottmann, CEOs of NürnbergMesse, would like to congratulate the new
AFAG managing directors and wish them success in all their future ven-
tures. They also thank the senior executives for valuable collaborations
in the past. Headquartered in Nuremberg, AFAG organises international
trade fairs, special-interest exhibitions, professional congresses, and con-
sumer exhibitions as one of the largest private exhibition organisers in
Germany. Nine events in the AFAG portfolio are held at the exhibition
centre Nuremberg, including “Freizeit, Touristik & Garten,” the iENA
trade fair for inventors, and the “Consumenta” consumer goods fair
that attracts some 180,000 visitors each year.
¡Hacia nuevos mercados!
“Heading for new markets!” That’s NürnbergMesse in
Mexico. From 24 to 26 October 2018, the “EUROGUSS
Mexico” exhibitors’ pavilion will be implemented in
Guadalajara for the first time within the framework of
Fundiexpo. The EUROGUSS family – along with the exhi-
bition of the same name in Nuremberg and its success-
ful ancillary fairs ALUCAST in Mumbai, India, and CHINA
DIECASTING in Shanghai – has gained a new member
with the pavilion at Mexico’s largest foundry trade fair.
For exhibitors, EUROGUSS Mexico opens the door to
the Mexican economic area, one of the leading markets
for automobiles and automotive parts.
Exhibition duo sets exhibitor record New record: BIOFACH and VIVANESS raise the bar.
There has never before been an exhibition in Nuremberg with
3,218exhibitors, coming from 93 countries. Two halls were added to BIOFACH 2018
to accommodate the increase. A total of 275 exhibitors at the dual trade fair
came from the natural cosmetics sector and showcased their wares
to a professional audience at VIVANESS. The exhibition trends at BIOFACH
included oil specialties, protein on the go, and turmeric flavouring.
With the theme “Next Generation,” the sector discussed the agenda
and goals of the next generation. A special show featured organic cultivation
and breeding. About 50,000 visitors from 134 countries attended.
Technology and economy: For technical
articles on these topics, visit the new
SPOTLIGHTMETAL portal.
Digital industry platformmakes online visitors hungry for more
In collaboration with the Würzburg professional media company
Vogel Business Media, NürnbergMesse launched the SPOTLIGHTMETAL
online platform. With technical articles on market, technology, and
industry trends, the English-language portal covers themes along the
entire value chain of the light metal casting sector – from suppliers
and service providers, including machine and plant manufacturers, to
foundries and business and consumer markets with an emphasis on
the automotive industry, electronics, medication technology, and
machinery. SPOTLIGHTMETAL also offers an opportunity to learn about
and discuss current developments in the light metal casting sector even
when the trade fair is not in session, which whets the appetite for the
next industry gathering. EUROGUSS in Nuremberg is Europe’s leading
event for the similarly-themed die-casting industry. NürnbergMesse
organises other international offshoots through its subsidiaries in
China, India, and Mexico.
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The German Pavilion
at INDIAWOOD 2018
in Bangalore.
New quartet for success:1 x HOLZ and 3 x WOODNew product family: By taking on the three Indian woodworking trade
fairs INDIAWOOD, DELHIWOOD, and MUMBAIWOOD, NürnbergMesse
made the largest acquisition in its corporate history. The three fairs expand
NürnbergMesse India’s portfolio to a total of 15 events. Established in 2013,
NürnbergMesse’s Indian subsidiary is now the largest and most successful
foreign exhibition organiser on the Indian market.
INDIAWOOD, DELHIWOOD, and MUMBAIWOOD are the most important
events with a woodworking theme in India. Together the three trade
fairs in Bangalore, Delhi, and Mumbai attract about 1,500 exhibitors and
90,000 visitors in a total gross exhibition area of more than 85,000 square
meters. As the largest exhibition of the three, INDIAWOOD boasts over
850 exhibitors and more than 60,000 visitors from 40 countries. It’s among
the world’s leading exhibitions in the furniture-making and woodworking
industry. Thematically speaking, the acquisition is a perfect fit for the
NürnbergMesse Group’s exhibition portfolio, which, with HOLZ-HANDWERK,
already possesses expertise and an international network in the relevant
industries. The pairing of HOLZ-HANDWERK with FENSTERBAU FRONTALE
attracted some 1,300 exhibitors and 111,000 experts from 116 countries.
The range of offerings included the latest trends and innovations in the
wood processing industry. HOLZ-HANDWERK is one of the most important
events for cabinetmakers, joiners, carpenters, and furniture-makers, interior
fitters, retailers, interior designers, and architects in the European region.
3D experience room: NürnbergMesse
demonstrates its own virtual reality application
for the first time at FENSTERBAU FRONTALE.
Addition to the family in India
The global network of the Beviale Family continues to grow. The
latest addition to the beverage production segment is CRAFT DRINKS
INDIA, which will be held for the first time on 4 and 5 July 2018 in
Bangalore. The event is primarily aimed at brewers, microbrewers,
craft brewers, and distributors, but is also intended to provide new-
comers to the industry with inspiration and advice. The exhibition
focuses on the production of craft beer, craft spirits, and wine.
VLB, the Berlin-based Research and Teaching Institute for Brewing,
is a partner in the development of the conference program. CRAFT
DRINKS INDIA is organised by NürnbergMesse India in conjunction
with the Indian exhibition company PDA Trade Fairs. Craft beer is an
international trend that NürnbergMesse is already supporting with
CRAFT BEER CHINA and CRAFT BEER ITALY, and with the parent
event BrauBeviale in Nuremberg. The partner exhibition BeerX in
London is the latest member to join the Beviale Family, which also
includes Beviale Moscow and the Feira Brasileira da Cerveja in Brazil.
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Virtual reality as added value
Digital services can enhance the exhibition experience. This was
successfully demonstrated at FENSTERBAU FRONTALE, where
NürnbergMesse premiered its own virtual reality application. Using
VR glasses and headsets, visitors were able to walk through three
computer-generated 3D experience rooms and solve various puzzles
with a “window” theme. The virtual worlds were developed in
collaboration with the Nuremberg technology company nous.
The purpose of the application was to call exhibitors’ and visitors’
attention to virtual reality and reveal the technology’s potential,
including for booth construction. Over the long term, nous and
NürnbergMesse are planning to collaborate as specialised partners
creating virtual reality solutions at exhibitions and expanding the
existing service offering of NürnbergMesse.
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Exhibitors and visitors enjoy
the excellent service at
events held at the exhibition
centre Nuremberg.
With a new record number of visitors (+ 27 percent), EURO-GUSS – Europe’s largest die-casting trade fair, which was held in Nuremberg in mid-January – was an ideal start to the 2018 exhibition year. As the last of the more than 15,000 visitors were making their way home, close to 650 exhibitors were making an initial assessment, the NürnbergMesse press team was formulating their final report, and things were just start- ing to heat up again in Halls 6, 7, and 7A with the dismantling of the booths. Many experienced hands were at work, many of whom were service partners and subsidiaries of Nürnberg-Messe. It’s just one of many services that exhibitors and visitors enjoy, not just during but also before and after an exhibition.
Post-exhibition is pre-exhibition:Well timed for the next eventFor exhibitors, preparations for the next exhibition begin im-mediately after the close of the last one with an analysis: Were our corporate goals met? What was the return on investment? Thanks to digital support for lead management provided by NürnbergMesse, the post-processing of customer contacts is quickly handled: They’re already in the cloud. Trade visitors can also take stock using the exhibition facts, dates, and figures that they’ll already find in their inboxes four to six weeks after the event. Contact with their customers is just as important to exhibitors as contact with the organisers. They’re constant-ly meeting up between exhibitions at promotional events, pro-fessional conferences, and company visits. EUROGUSS and its international subsidiaries are strongly promoted by exhibitors. That’s why the industry needs to stay informed, and it can do this using the recently developed SPOTLIGHTMETAL online platform, which is jointly operated by NürnbergMesse and Vogel Business Media.
Only six months until the exhibition opens, and prepara- tions for the upcoming event are heating up. Trade visitors can now search the updated exhibitor and product database.
An exhibition’s success is measured in terms of new customer contacts made,
existing partners met, and industry trends revealed. On-site services are extremely
important in this field, and NürnbergMesse is setting the standard.
Service advantage
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Exhibitor conversation on-site
(from left to right): Marco Giegold,
Area Sales Manager, Italpresse
GmbH; Gerd Röders, CEO,
G. A. Röders GmbH & Co. KG;
and Christopher Boss, Director
Exhibition for EUROGUSS,
NürnbergMesse GmbH.
Well informed and optimally
supported: Exhibitors and visitors
in Nuremberg want for nothing.
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Mit einem neuen Besucherrekord (plus 27 Prozent) bei der EUROGUSS, wichtigste europäische Fachmesse für Druck- guss, gelang Mitte Januar in Nürnberg ein optimaler Start ins Messejahr 2018. Als die letzten der mehr als 15.000 Besucher die Heimreise antraten, die fast 650 Aussteller erste Bilanzen zogen und das Presseteam der Nürnberg-Messe am Formulieren der Abschlussmeldung saß, wurde es wieder laut in den Messe- hallen 6, 7 und 7A: Abbau der Stände. Viele Hände, die wissen was sie tun – oftmals sind es ServicePartner und Tochtergesellschaften der NürnbergMesse, die hier en-gagiert sind. Einer von vielen Services, die gerne genutzt werden von Ausstellern und Besuchern – während, aber auch vor und nach einer Veran- staltung.
Nach der Messe ist vor der Messe:Gut getaktet zur nächsten Veranstaltung
Exhibitors are beginning to focus on needs like booth con- struction, exhibition catalogues, and recruiting external staff. Five months before the exhibition, they receive their legally-binding booth position. From then on, exhibitors and organisers work hand in hand. This collaboration is ideal when it comes to dealing with the all-important issue of visitor promotion: for example, through special targeted promotional activities. “The comprehensive mar-keting offerings from EUROGUSS – print, online, and on- site – enable companies to promote themselves in many different ways,” says Dorothee Richards from Stihl AG in Rhineland-Palatinate, which operates one of Europe’s largest and most advanced magnesium die-casting plants. “By using EasyDiscs, for example, we were able to steer customers directly to our company in an exclusive location set apart from the other exhibitors.”
Three months before the exhibition opens, we’re enter- ing the home stretch. For exhibitors, it’s now time to com-mission catalogues and brochures, finalise booth staffing, and send out the last invitations to customers. The exhibi-tors, in turn, receive a reminder from the organisers to sub-mit their technical orders. Visitors are notified of highlights in the supporting programme and special shows. At the same time, NürnbergMesse is finalising its detailed plan for all internal departments and service partners.
Just six weeks to go: In a last-minute e-mail, the organ- isers approach exhibitors about outstanding issues like set- up, additional rooms, parking permits, exhibitor badges, and booth parties. The questions that concern exhibitors and visitors of multi-day exhibitions: Where can I stay? And what’s the fastest way to get to the exhibition? “We appreciate the convenient public transportation connec-tions and the exhibition venue’s infrastructure,” says Kathrin Neumann, sales assistant at the innovative surface treat- ment company Gramm Technik in Baden-Wuerttemberg. And the hotel? Since 2015, ExhibitionService has been providing an online hotel booking platform designed specifically for NürnbergMesse – with numerous goodies, including special terms in the case of a cancellation and blocks of rooms that can still be booked four to six weeks before the event.
One week before the exhibition starts, personalised tips are sent out highlighting activities after the exhibition closes. During these last few days, exhibitors and Director Exhibi-tion Christopher Boss experience a feeling somewhere bet-ween strain and anticipation: For the former, it’s about arrival, booth assembly, and final instructions to the team.
Exhibitors and visitors to congresses also enjoy all-round
support from numerous digital offerings.
Video: myLocation
navigation and
information system
Digital services save time and money
When exhibitors can manage visitor address data (leads) via the cloud and reach a large number of employees at any location and on any device, they have a priceless advantage. Three packages for effective lead manage-ment are available from the NürnbergMesse online shop. It’s one of many digital services that include a booth configurator, a hotel booking service, and WhatsApp, the service channel for obtaining instant information that’s being used for the first time at EUROGUSS.
The digital navigation system “myLocation” is avail- able in the halls at the exhibition centre Nuremberg to help visitors quickly get their bearings. It’s a tool that has added value for organisers as well: They can post current information, welcome messages, advertisements, and videos on easily-viewable displays from their PC or tablet from any location in real time, and so intelligently control the event online. With „myLocation“ Nürnberg- Messe once again takes the leading role.
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For the latter, it’s about being confronted by the unfore-seen: for instance, when an exhibitor decides to join the event three days before it starts, or a forklift collides with a gate the night before opening and it threatens to fall off its hinges. “We’ve managed both situations – in the case of the gate, just 30 minutes before opening,” says Boss.
Feedback from exhibitor conversations, short distances thanks to innovative GPS There’s a special feeling when the exhibition finally begins. Boss expresses it like this: “Theoretically, you’ve been planning this for two years, you’ve watched the whole thing being put together, and now the visitors are flocking to the exhibition. That’s when you know it’s a success!” And everyone – exhibitors and visitors alike – knows what’s waiting for them in Nuremberg: an experienced team that starts with the parking lot attendants and continues through the cashiers and food service personnel. It includes the information counter as well as the exhibition office. For example, if someone needs badges or public transportation tickets at any time during the exhibition, they can go to the ExhibitorShop. The “getit!” express delivery service meets any last-minute needs. With the new WhatsApp newsfeed, visitors always stay informed – before, during, and after the exhibition – whether the issue is arrival, the framework programme, or catering.
For exhibitors, exhibition life is enhanced by personal conversations with the exhibition organiser and members of their team. They’re assisted by event supporters in the exhibition halls. It’s service that’s appreciated. “For us, par-ticipating in EUROGUSS means getting together with cus- tomers, suppliers, and friends,” says Paulina Haller, head of marketing at the Swabian toolmaking company Oskar Frech. “This also includes the EUROGUSS team, which
is right on the spot and acts as our partner before, during, and after the exhibition, offering all-round assistance with any questions, assessments, or problems.”
Visitors naturally want to find the exhibitors and prod- uct innovations that interest them as quickly as possible. They can often gain a little time at the entrance. “Above all, I appreciate the ease of being able to register online ahead of time as a trade visitor. In the morning, I can quickly enter the exhibition via the Fast Lane instead of waiting in line at the ticket counter,” says Christian Hen-kens, Head of Strategic Procurement Geared Motors, Siemens AG. ‘myLocation’ is an innovative, digital, indoor navigation system that NürnbergMesse is the first exhibi- tion company to introduce. It allows people to quickly get their bearings in the halls and find their destination – whether it’s the best way to the right hall or finding deci-sive information at the central office in the entrance foyer, at the distribution points for each level at the escalators, and at the entrance to conference halls.
A total of 97 percent of trade visitors at EUROGUSS 2018 were satisfied with the exhibition offerings. Like the exhibitors (54 percent), visitors are also becoming more and more international. This time, they came to Nurem- berg from more than 60 countries – an essential factor for NürnbergMesse, where “international” is an increasingly important theme. With its worldwide product families, NürnbergMesse not only bolsters its home venue in Nurem- berg, it also opens the door to new markets and business connections for German and European companies. For Boss, it’s a win-win situation, including in the area of ser-vice. “We apply the same level of commitment to service and quality here as we do at our events on other continents. This gives us tremendous credibility with our customers and, in turn, strengthens EUROGUSS in Nuremberg.” n
Comprehensive information: Whether it’s a tour for
journalists at the start of the exhibition (above) or an
information booth for the international product family
(left), the service staff is always highly motivated.
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NürnbergMesse is working with the ZOLLHOF Tech Incubator to develop a digital mindset and services that benefit exhibitors and visitors alike. Benjamin Bauer, CEO of ZOLLHOF, and Dr Martin Kassubek, Executive Director Strategy and Corporate Development at Nürn-bergMesse, discuss the goals of the new collaboration.
Mr Bauer, what is the ZOLLHOF Tech Incubator?Benjamin Bauer: Tech Incubator is a breeding ground for young start-ups. Our focus is on technology companies that have developed a product and would like us to help them market or promote it. We’re currently providing 26 com-panies with space where they can grow and develop their products in collaboration with an established company. We want to be the hub for tech start-ups in the region with a view to all of Germany and Europe.
Dr Kassubek, you head the new Digital Office at NürnbergMesse. How does the digital transformation affect the core business of an exhibition organiser?Dr Martin Kassubek: We’re confident that exhibitions will continue to be a major component of our added value over the coming decades. But we’re also aware that Gene-ration Y marketing decision-makers are moving up, and that for them, the “exhibition” as instrument is changing. So we have to think about what digitalisation truly means for our existing service portfolio and how new digital offerings can be created.
What’s the purpose of the collaboration with ZOLLHOF?Kassubek: We can’t just flip a switch and say, “As of to-day, everything’s digital!” We’re approaching the digital transformation accompanied by productive partners – in-cluding partners in the region. ZOLLHOF is tremendously relevant, because start-ups are developing a lot of new approaches that are useful to us. ZOLLHOF is also a point of contact for our employees who are being chal-
lenged by digitalisation. A lot of knowledge comes together at ZOLLHOF: for example, at learning events where we actively participate. Conversely, the start-ups will benefit from the “exhibition playground.”
Mr Bauer, what do you see as the digital starting points for start-ups at the “exhibition playground”?Bauer: Exhibitions are much more digital than we think! An exhibition’s entire value chain provides platforms for digital products and processes. It’s a fundamental error to digitalise only the end product. In fact, the entire value- added process is affected. For instance, at the exhibition itself there’s potential for products and services in the areas of car park management, invitation and participant man- agement, and stand construction using new digital presen-tation formats like virtual and augmented reality. From the moment of registering for an exhibition, there are starting points for digitalisation.
ZOLLHOF as a training ground for digitalisation?Bauer: Yes, exactly! A lot of events are held at ZOLLHOF: expert events with presentations by digitalisation authori-ties on topics like new agile work methods, and technolo-gies like artificial intelligence and blockchain. ZOLLHOF is also a place to learn about technologies, recruit staff, and get excited about digital themes. In addition to presen-tations, there are also interactive formats where employees can participate. At the “HackDay” hackathon, for example, employees can gain knowledge outside the usual workplace environment and transform state-of-the-art technologies into innovative products and services. n
Dr. Martin Kassubek + Benjamin Bauer
Benefit from the “exhibition playground”Benjamin Bauer, CEO of ZOLLHOF (right)
and Dr Martin Kassubek, Executive Director
Strategy and Corporate Development at
NürnbergMesse.
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NÜRNBERGMESSE
International pavilions: a
springboard for entering
new markets abroad.
Osaka, late February 2018: The Augsburg-based company KUKA – one of the world’s leading suppliers of robotics and employer of some 13,000 people – presented an ultra- sound demo of its LBR Med robotic assistance system at Medical Japan, Japan’s largest trade fair for healthcare. KUKA attended as a co-exhibitor at the pavilion of the Bavarian Ministry of Economic Affairs, Energy and Tech-nology (StMWi). “Normally, KUKA has its own stand. We’re supported internationally by colleagues in each individual country,” explains Silke Wendt, Marketing Manager Medical Robotics Division Industries. “But in cases where a trade fair is added on at the last minute, or we don’t currently have the organisational capacity, or we want to venture into new markets where we aren’t
already established, an appearance at a pavilion is ex- tremely convenient. We’re relieved of many organisa- tional tasks, as was the case at Medical Japan 2018. It was very simple to coordinate ahead of time. A super team on-site provided us with assistance and advice. Collaborating with NürnbergMesse was an extremely positive experience for us.”
The pavilion at Medical Japan was one of Nürnberg-Messe’s 53 contracts for pavilions and information stands worldwide this year: a new record. Other clients include export promotion agencies like Bayern International, Baden-Württemberg International, and Hessen Trade & Invest GmbH, as well as the German Federal Ministry for Food and Agriculture (BMEL).
Whether you’re taking those first steps abroad or presenting yourself as
a young start-up at successful leading exhibitions: Pavilions at home and
abroad are the ideal springboard for companies entering new markets.
Springboard into business
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Young innovators: The
sponsorship programme
helps with more than just
finances.
Medical technology and healthcare exhibitions represent a significant portion of participation abroad, and now the focus on IT security is also intensifying. For the first time, a Bavarian pavilion will be featured at Infosecurity in Lon-don in early June.
Service under the umbrella brand “Made in Germany”KUKA appreciates the services from NürnbergMesse, des-pite the fact that the company’s size disqualifies it from receiving funding from the Ministry. “Our product range is extremely broad,” says Dirk Lauterbach, Executive Director International Pavilions at NürnbergMesse. “This means that even small and medium-sized companies with a limited budget can have an impressive appearance, along with service support and a position under the umbrella brand ‘Made in Germany’.”
The services of NürnbergMesse’s International Pa- vilions team are in frequently demand: for example, at food and hospitality exhibitions, when host countries have special provisions that make it difficult to import fresh produce. This is the kind of problem that young start-ups in Germany can’t even conceive of yet. For them, the main obstacle to an exhibition premiere is the cost of the stand – equipment, informational materials, staffing. What they need is a jump-start, which is exactly what they get from the exhibition programme developed
by the Federal Ministry for Economic Affairs and Energy (BMWi) for young, innovative companies at successful leading exhibitions in Germany. The programme current-ly includes 15 trade fairs in Nuremberg. “Many companies got their ‘big break’ in terms of new business contacts the first time they participated in an exhibition,” says Bettina Wild who, as Senior Manager of Sales Germany at Nürn-bergMesse, is responsible for the “young innovators.” Every fourth participant in the sponsorship programme exhibited in Nuremberg in 2016, making NürnbergMesse the leading venue for start-ups in Germany.
In addition to funding, start-ups are also attracted by NürnbergMesse’s “all-round carefree package”: variable exhibition spaces, including stand construction and acces-sories, a marketing service package, cleaning and disposal service, security, hostess support, small catering service with coffee, tea, water, and baked goods, as well as free, individual exhibition consulting with a specialist.
The young entrepreneur Robin Stein, inventor of the blue beer BABO Blue and two-time participant in Nürn-bergMesse’s BrauBeviale pavilion, was not only relieved to have two-thirds of his stand costs paid, but also felt that he was well looked after: “We had a main contact and sup-port staff that were extremely accommodating, from assis- tance with filling out the contract papers to a reminder service for appointments.” n
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NÜRNBERGMESSE
The stand is the heart of an exhibition appearance and is the exhibitor’s calling card. The stand
of tomorrow will be a “multimedia event platform.” Sven Lamlé from the exhibition stand builder
Holtmann looks forward to a future that will offer ample space for the digital realm.
Stand construction 4.0
Sven Lamlé combines two perspectives: In January 2018, he joined the
managing board of Holtmann GmbH + Co. KG. For many years before that,
he worked at NürnbergMesse, most recently as head of National Sales.
“I’d like to thank you and your entire team for your excel-lent work. I’m extremely satisfied with the results.” Sven Lamlé, Member of the Board of the Holtmann Group and service partner of NürnbergMesse, is delighted by praise like this from Lawer Italia, an exhibitor at POWTECH in Nuremberg. In our interview, he speaks about the future of stand construction.
M+C: What are the current trends in modern stand construction?Sven Lamlé: You have to make a distinction. If you’re talking about “simple” modular stand construction, the trend is away from the standard and toward an individu-alised solution; in other words, enhancing the modular stand with individual components that clearly differen-tiate it from the standard and therefore from the compe-tition. This creates a new category between modular and customised stand construction. We call this category “median.” It’s a hybrid stand construction with both modular and, depending on requirements, distinctive customised elements.
M+C: And what about high-quality, custom stand construction?Sven Lamlé: In this case, customers expect their basic corporate messages to be clearly interpreted and dis-
played in and through the stand. At the same time, exhib- iting companies are increasingly expecting “full service” – not just in terms of stand design but especially in the areas of participation planning, organisation, and imple-mentation.
M+C: How is Holtmann dealing with these trends?Sven Lamlé: With two brands. Mesomondo, with head-quarters at the exhibition centre Nuremberg, is a pro, from modular stand construction to the broad median segment. At a certain level of complexity, the job is hand- ed over to Holtmann Messe+Event, with headquarters in Langenhagen near Hanover, a professional in the design segment with over 60 years of experience. Both brands benefit from the resulting synergy effects, including on equipment, experience, locational advantages, networks, and personnel deployment. And when our brands benefit, so do our customers: That’s our promise!
M+C: What role does digitalisation play?Sven Lamlé: Digitalisation has long since established its position in the stand construction industry with innova- tive services for our customers. Our top priority is the customer’s point of view. “Perfect support” is when es-sential (and technical) services can be offered and imple-mented digitally and automatically as a win-win situation – without neglecting personalised, friendly consulting and support.
Video: All about the
SPOTLIGHTMETAL
online platform.
Planning your exhibition stand is easy
A steady stream of new features, a preview in 3D, acces-sories of your choice: NürnbergMesse’s stand configura-tor gives exhibitors a tool for creating an image of their future exhibition stand using a mouse and drag-and-drop. “It’s all done in five steps,” says Frank Hausam, Senior Manager of Exhibition Service, Stand Construction. Best-practice examples serve as inspiration for custom- ised stands.
Messe+Co . 1 . 2018 15
Well-made stand, satisfied customer. Estun, a Chinese
manufacturer of automation systems, after a successful
appearance at the SPS IPC Drives in Nuremberg: “Setup in time,
no problems with mounting brackets – a very nice stand.”
M+C: How do the two brands complement each other?Sven Lamlé: Perfectly, in terms of their specific target groups. Whereas Mesomondo is now presenting the median segment to its (potential) customers in a digital and playful form (https://mesomondo.boothcomp.com), Holtmann Messe+Event already incorporates the digital world of augmented and virtual reality in its consulting phase.
M+C: What should customers expect over the next five to 10 years? What will the stand of the future be like?Sven Lamlé: The stand of the future will be a “multime-dia event platform.” It will cleverly combine the two func-
tions of achieving individual business goals and creating an emotionally personal experience. Future stands will be highly interactive, which is already possible thanks to the new digital solutions.
The stand’s boundaries will be broken down and physical limitations will be demolished and expanded by the addition of a seemingly endless digital space. Com-panies booking smaller stands will no longer suffer from having to exhibit less.
It won’t be a question of who has the most attractive exhibition stand, but of who tells the best stories to reach their customers. Past developments will inspire us on to continue being trendsetters for our customers. n
Pho
tos:
Ho
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ann/
Mes
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16 Messe+Co . 1 . 2018
NUREMBERG
Almost 18,000 beds are currently available for overnight guests in Nuremberg – 6,000 more than in 2009. It’s not just the number of beds but also the number of overnight stays that has been increasing for years. “Tourism in Nuremberg is breaking record after record,” says Yvonne Coulin, CEO of the Nuremberg Convention and Tourist Office (CTZ). In 2017 the hotel industry booked 3.3 mil- lion overnight stays – an increase of 3.3 percent – for some 1.9 million guests, almost half of whom were attending one of the many exhibition events or participating in a congress.
New hotels are on the upswing, especially near the his- torical city. In the immediate vicinity of the main railway station and on the site of the former main post office, the new Tafelhof Palais will serve as a modern counterpoint to the historical buildings beginning in 2020. The project’s main tenants are two hotel chains in different categories. The lavish and refined Leonardo Royal Hotel will serve the four-star superior segment with 238 rooms, a spacious lobby, and a conference area for up to 650 people. The block will include a large ballroom and six meeting rooms and will attract not only hotel guests but also local visitors.
The second hotel in the Tafelhof Palais will be purely functional. With more than twice the number of rooms, the Motel One group attracts the “budget design” seg-ment. However, the approximately 1,500 beds that the two hotels will add aren’t the end of the story.
The 20,000-bed mark could soon be reachedIn addition to Motel One and Leonardo Royal, the niu hotel chain is also planning another 360 beds in the his- torical city, according to the CTZ. The Düsseldorf pro- ject developer Development Partner also recently bought “City-Point” at the edge of the pedestrian zone. The inves- tors want to renovate the shopping centre in this prime downtown location and add a 10,000-square-meter hotel. And finally, a small hotel will be built near the “August- inerhof,” the future home of a branch of the “Deutsches Museum.” The 20,000-bed mark might then be reached.
For years, the CTZ has been deliberately courting new guests, both nationally and internationally. “With 3.3 mil-lion overnight stays, Nuremberg ranks in the mid-range throughout Germany. The tourism intensity, which is the
ratio of overnight stays relative to the resident population, confirms Nuremberg’s mid-range position compared with other cities. There is potential for growth,” says tourism CEO Yvonne Coulin, provided the heavy utilisation con- tinues.
Close to the exhibition centre, close to the cityGuests will certainly benefit from the greater choice of accommodations, says Gerhard Engelmann, Nuremberg CEO of the hotel division of the Bavarian Hotel and Restaurant Association. “Exhibition visitors and business travellers who stay overnight value functionality, a central location, and good transportation connections. Close to the exhibition centre, close to the city. After work, people want to eat good food, go shopping, look at the beautiful old city,” Engelmann points out. That’s why hotels in and near the historical city centre and near the train or under- ground station have the advantage.
The Arvena Messe Hotel is directly across from the exhibition centre and others are in its immediate vicinity, including the Arvena Park Hotel, the Hilton Nuremberg Hotel, the Congress Hotel Mercure, and the numberOne Hotel. “The exhibition centre is highly significant, not just for us but for the entire hotel industry,” says Arvena CEO Jörg Schlag. Nuremberg is the city of short distances, located at the intersection of three major European mo- torways. The city and the exhibition centre are easily reached by train or plane. In this respect, the city excels on the international level, as the hotelier well knows.
Indeed, Nuremberg has even more to offer. This trade metropolis steeped in tradition is cosmopolitan, tolerant, authentic, and cosy all at once, Schlag emphasises. “Tour- ists aren’t the only ones to enjoy the bratwursts and gingerbreads; exhibition guests do too.” The food service industry has also come a long way in terms of vegetarian and vegan cuisine.
But that’s not all. The internationally renowned Mercer Study regularly awards the Franconian city of half a mil-lion inhabitants a top spot on its quality-of-life scale. The tripadvisor travel website calls Nuremberg “cool” and recently added the city to its list of the top 10 internatio-nal trend destinations for 2018 – as the only German city to be included. n
Hotels in Nuremberg’s old city centre are extremely popular, both
with exhibition guests and with tourists. In 2020, the new Tafelhof
Palais will contribute another 1,500 beds.
The Hotel Mile continues to grow
Messe+Co . 1 . 2018 17
Nuremberg and its hotels:
By 2020 they’ll also include
the Tafelhof Palais (illustration
centre right) directly adjacent
to the main railway station.
The Hotel Mile continues to grow
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tos:
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Hau
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Sta
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18 Messe+Co . 1 . 2018
NUREMBERG
Ice hockey: The heroes
from Pyeongchang filled
the arrival hall at Nuremberg
Airport.
At 5 o’clock Sunday morning, almost four million people in Germany sat glued to their TVs as the sensational jour-ney of the German national ice hockey team to the Olym-pic Games in South Korea ended with the silver medal. This followed on their triumph over the Swedish world champions in the quarter-finals and over the Canadian Olympic champions in the semi-finals, and after suffer- ing a dramatic 3:4 defeat in overtime in the final against Russia.
One day later, the arrival hall of Nuremberg Airport was bursting at the seams. The enthusiasm with which fans welcomed the three ice hockey heroes – Patrick Rei-
mer, Yasin Ehliz and Leo Pföderl of the Nuremberg Ice Tigers – knew no bounds. One of the three was already set to receive an award from the city at least a month before the unexpected silver medal. Sportlerehrung 2018 select- ed Patrick Reimer as Athlete of the Year 2017. Another 200 participants were invited onto the stage in honour of their outstanding performances, including three world champions, 21 European champions, and 183 German champions from a variety of sports, from badminton to triathlon. Team Nuremberg has been working for four years to secure the future of elite sports in Nuremberg. A network of over 30 partners from the sports and busi-
Magic moments and waves of enthusiasm: For the Nuremberg metropolitan area,
2018 could become an extremely enthusiastic sports year. It all started with the
return of the Nuremberg heroes from their winter fairy tale in Pyeongchang.
Sports awaken enthusiasm
Messe+Co . 1 . 2018 19
Triathlon: On 1 July, the best of
the triathlon scene are hoping
to come in under the eight-hour
mark in Roth.
ness sectors sponsors extraordinary talents and teams as well as special mass sports projects. The citizens of Nuremberg are also extremely active on a broad scale. Twenty-five percent are members of the almost 300 sports clubs. Fellow enthusiasts are mainly recruited digitally via a shared Facebook page or the Sportsuche Online website of the municipal SportService – which is also Ger-many’s oldest agency for sports. With a choice of roughly 170 different sports, anyone can find the club or sport they want quickly and easily, including special sports for peo-ple with disabilities and offerings for women by women. The sports with the highest number of participants in Nuremberg are gymnastics (almost 24,000) and football (around 35,000). And if more football is required, 1. FC Nürnberg still rules the city. Their promotion to the Bun-desliga could unleash a great deal of enthusiasm in 2018.
The “Glubberers” are once again pushing their way onto the big stage. After four years in the 2. Liga, the German vice-record holder and four-time DFB cup win-ner is about to be promoted directly to the Bundesliga. In basketball, this would be on the level of the nine- time German champion and five-time cup winner Brose Bamberg, or the level at which handball players for HC Erlangen have been back to playing for two years in the
“hardest league in the world.” Same level, different sport: A good two months from now, in midsummer, the tears are sure to fall again in Nuremberg. For many an athlete, the German athletics championships – which is the dress rehearsal for the European Athletics Championships in Berlin – is their last chance to qualify. It’s a spectacle for the region, for which it played the enthusiastic host in 2015.
When we think of enthusiasm and world records and the excitement that infects huge crowds, we naturally think of a city to the south of Nuremberg. On 1 July in the small Franconian district town of Roth, the stars of the triathlon scene will attempt to come in under the magic eight-hour mark at the world’s largest long-distance event. “Roth – the oldest and simply the best triathlon in the world,” says British triathlete Chrissie Wellington, world record holder in long distance. It’s an event that reaches a wide audience equalled only by the classics of football, broadcast on 200 TV networks to over 40 million viewers. The field of participants (3,400 individual starters and 650 relay teams from 75 countries) and the expected number of viewers (260,000) in the European triathlon stronghold bring hope for future excitement in the year of enthusiasm. n
Track and field: German
Championships in Nuremberg
as a dress rehearsal for
European Championships.
Pho
tos:
DC
R (2
), A
irpo
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ürnb
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NürnbergMesse. Turning ideas into value.
Extract from the programme of events (subject to change) ° For trade buyers with legitimation only * by external organizer ** Date has not yet been determined at the time of publication.
EUROGUSS International Trade Fair for Die Casting: 16.01. – 18.01. Technology, Processes, Products
Perimeter Protection International Trade Fair 16.01. – 18.01. for Perimeter Protection, Fencing and Building Security
HPCI India IN COOPERATION WITH 31.01. – 01.02. The Indian Care Chemical Convention (Mumbai, India)
Spielwarenmesse® ° * 31.01. – 04.02.BIOFACH ° World‘s Leading Trade Fair for Organic Food 14.02. – 17.02.VIVANESS ° International Trade Fair for Natural and Organic Personal Care 14.02. – 17.02.FeuerTRUTZ International Trade Fair with Congress 21.02. – 22.02. for Preventive Fire Protection
ACREX India (Bangalore, India) 22.02. – 24.02. International Exhibition on Air Conditioning, Refrigeration & Building Services
FIRE & SECURITY INDIA EXPO (Bangalore, India) 22.02. – 24.02.BevialeMoscow (Moscow, Russia) 27.02. – 01.03. International trade fair for the beverage industry
embedded world Exhibition&Conference 27.02. – 01.03.Enforce Tac ° International Exhibition & Conference 07.03. – 08.03. Law Enforcement, Security and Tactical Solutions
U.T.SEC Unmanned Technologies & Security | Expo & Conference 07.03. – 08.03.Feira Brasileira da Cerveja (Blumenau, Brazil) 07.03. – 09.03.PAINTINDIA (Mumbai, India) India‘s proud global event for the paints, 08.03. – 10.03. coatings, inks, construction chemicals and adhesives-sealants industries
IWA OutdoorClassics ° 09.03. – 12.03. High performance in target sports, nature activities, protecting people
FENSTERBAU FRONTALE The Trade Show. Window. Door. Façade. 21.03. – 24.03.HOLZ-HANDWERK European Trade Fair for Machine Technology, 21.03. – 24.03. Equipment and Supplies for the Wood Crafts
MT-CONNECT Inside Medical Technology 11.04. – 12.04.Interzoo ° International Trade Fair for Pet Supplies 08.05. – 11.05.Glass South America (São Paulo, Brazil) 09.05. – 12.05. Trade Show of Glass Technology and Design in Latin America
R+T South America (São Paulo, Brazil) International Trade Fair 09.05. – 12.05. for Roller Shutters, Doors/Gates and Sun Protection Systems
CRAFT BEER CHINA (Shanghai, China) 16.05. – 18.05.FCE Cosmetique (São Paulo, Brazil) 22.05. – 24.05. International Exhibition of Technology for the Cosmetique Industry
FCE Pharma (São Paulo, Brazil) 22.05. – 24.05. International Exhibition of Technology for the Pharmaceutical Industry
BIOFACH CHINA (Shanghai, China) 24.05. – 26.05. International Organic Trade Fair and Conference
it-sa India (Mumbai, India) India’s IT security expo and conference 24.05. – 25.05.Greenery & Landscaping China (Shanghai, China) 29.05. – 31.05.
PCIM Europe * 05.06. – 07.06. Power Electronics | Intelligent Motion | Renewable Energy | Energy Management
SMT Hybrid Packaging 05.06. – 07.06. System Integration in Micro Electronics International Exhibition and Congress
BIOFACH AMERICA LATINA – BIO BRAZIL FAIR 06.06. – 09.06. (São Paulo, Brazil) International Trade Fair of Organic Products and Agroecology
Stone+tec Nürnberg International Trade Fair 13.06. – 16.06. for Natural Stone and Stone Technology
SENSOR+TEST * International Trade Fair for Sensorics, 26.06. – 28.06. Measuring and Testing Technologies with concurrent Conferences
CRAFT DRINKS INDIA 2018 (Bangalore, India) 04.07. – 05.07.BIOFACH SOUTH EAST ASIA (Bangkok, Thailand) 12.07. – 15.07.CHINA DIECASTING (Shanghai, China) 18.07. – 20.07.Pet South America (São Paulo, Brazil) 21.08. – 23.08. International Trade Show for Pet Industry Suppliers in Latin America
Brasil Cycle Fair (São Paulo, Brazil) 24.08. – 26.08.it-sa Brasil (São Paulo, Brazil) –––––––––– ** The IT Security Conference and Corporate Networking
GaLaBau gardening. landscaping. greendesign 12.09. – 15.09.BIOFACH AMERICA – ALL THINGS ORGANIC 13.09. – 15.09. (Baltimore, USA) International Trade Fair for Organic Products
FachPack European trade fair for packaging, processing and technology 25.09. – 27.09.CIPS China International Pet Show 2018 27.09. – 30.09. (Guangzhou, China) International Trade Fair for Pet Supplies
Insights-X ° * Your stationary expo 04.10. – 06.10.PADDLEexpo * Paddlesports Trade Show 05.10. – 07.10.it-sa The IT Security Expo and Congress 09.10. – 11.10.POWTECH India (Mumbai, India) 11.10. – 13.10. Your one stop event for material handling and processing
Chillventa 16.10. – 18.10. International Exhibition Refrigeration | AC & Ventilation | Heat Pumps
International Powder & Bulk Solids Processing 17.10. – 19.10. Conference & Exhibition (Shanghai, China)
EUROGUSS Mexico (Guadalajara, Mexico) 24.10. – 26.10.BIOFACH INDIA (New Delhi, India) 25.10. – 27.10. International Organic Trade Fair and Conference
BROADCAST INDIA (Mumbai, India) 25.10. – 27.10.iENA * International Trade Fair Ideas • Inventions • New Products 01.11. – 04.11.BrauBeviale 13.11. – 15.11.REFCOLD INDIA (Gandhinagar, India) 22.11. – 24.11. International Exhibition and Conference on Refrigeration & Cold Chain Industry
SPS IPC Drives * smart and digital automation 27.11. – 29.11.ALUCAST (Greater Noida/Delhi, India) 06.12. – 08.12. EXHIBITION & CONFERENCE - ALUMINIUM DIE CASTING
ZAK powered by FENSTERBAU FRONTALE 06.12. – 09.12. (Mumbai, India)
International exhibition year 2018
BUSINESS GROWS WHEN THE WORLD COMES TOGETHER
nuernbergmesse.de/dates
NM_Termin18_2018-03-12_220x290_EN_MesseCo_chrono.indd 1 12.03.18 08:44