the nuts & bolts of organizing on campus: social media & public relations
TRANSCRIPT
The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations
What is public relations?
• Marketing• Publicity about your cause, issue, organization• Controlling perceptions
Create a public relations team and assign duties
It’s not one person’s responsibility
USING PR TACTICS
Be UniqueGive something new
Offer solutionsUse a tie-in
Regular communication
Think through your message
• Does the campaign have emotional strength?• Does it demonstrate the message?• Can the intended audience relate to it?• Is it a step above the ordinary?• Does it answer the basic questions of who,
what, when, and where?• What results do you want?
PRESS RELEASES
Let the media know what’s going on
• Events• Issues• Faxes or mail
Contents
• Contact Information• Release date• Headline• Body• Response information
Keep it short and to the point
Use your available resources to find media
• NASW• Other organizations with similar goals• Your university
Be prepared
• Put together a description of your event or cause
• Know the details• Make it more than just an “event” • Post event- send thank you cards
Letters to the Editor
• Short- no more than 200 words• Local is best• Keep writing!
HANDLING THE MEDIA
Don’t worry you won’t be this bad!
http://www.naswoh.org/displaycommon.cfm?an=1&subarticlenbr=727
LET’S PRACTICE!
Get comfortable with public speaking
• Classes• Other organizations• Departments
Provide a handout
ONLINE MARKETING
• Build relationships with legislators, reporters, etc.
• Facebook events
Photo based sites (Instagram, Pinterest)
Blogs
• Write content about your event or cause for other blogs
• Start your own blog and publicize it
PR AND YOUR CAREERProtect AND Develop Yourself!
Activism can change the world- and your life.