the nxt media: the math for modern storytelling : communicators conference 2014
TRANSCRIPT
source: digitalFRANCE
THE NxT MEDIA Communicators Conference
May 2014
ONE OF THE 1st DIGITAL NATIVES Early Adopter
Questions please tweet @feedia use #NxTMedia
THE POWER OF STORY
!We All Yearn for a Good Tale
source: Torbein
WIRED FOR STORY
!Our Brain is Hardwired to Respond
to Story
source: illuminaut
source: Adibu456
STORY IS ANCIENT
!Story Grew from Oral Tradition
!
source: twm1340 & Infrogmation
PRINTED MEDIA
!The Rise of Mass Communication
source: cibergaita
GOLDEN AGE?
!The Media Elite Controlled the
Screens
s o u rce : m o r a k f a xe
YOU ARE A BROADCASTER
!The New Golden Age of
Democratic Media
s o u rce : t e f l o n
EVOLUTION OF MEDIA
!Media is Ever Changing and That
Evolution only Seem to be Accelerating
source: stuckincustoms
TRANSMEDIA STORYTELLING
!Stories that Leverage the Power of
the Platforms they are Told on
Theorem !
New Media x Traditional Media =The NxT Media
source: Mammaoca2008
MEDIA MATH
!A Simple Equation with Complex
Variables
source: Unloveable
OH NO WATCH OUT TV IT’S THE WEB
!TV is Just Fine
!!
source: Fatanera
CHANGING LANDSCAPE
!The End is Not Nigh!
!
s o u rce : Crow t 5 9
CHANGING LANDSCAPE
!Rich Soil and A Fertile Future
!
source: Stuckincustoms
!!
N.I.M.B.L.E. Navigating Interactive Media Beyond Linear Experiences
VIDEO CONSUMPTION
!Moving Beyond the Traditional
Linear Viewing Experience source: lilymonster
MULTI-PLATFORM CONSUMER
!Majority of U.S. Mobile Subscribers
own Smartphones.
!
MOBILE BOOMERS
51 Percent of Mobile Owners Over the Age of 55 now Own Smartphones
source: quinnanya
MULTIPLE SCREENS !The Glow We Gather Around
PARTY SCREENS !Share the Experience with our Community.
s o u rce : o r p h a n j o n e s
SECOND SCREEN
!Our Screens Are Connecting
!
s o u rce : St u c k i n Cu s t o m s
CONSTANT MEDIA
!A Heightened State of Media
Engagement
source: Stuck in Customs
CONTENT SHIFT
!A Change in Production and
Distribution
!!
THINK Like a Media Company
STORY STRUCTURES
!The Basic Structure of Story
STORY
Climax
Beginning Middle End
Core
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CORE NARRATIVE
!What is at the Core of the Stories
We Tell
source: chrisnitzphotography
EVALUATE CURRENT LANDSCAPE
!What is the at the Core of the
Stories We Tell
MAPPING YOUR STORY
!Leveraging what was Learned from our
Evaluation to Construct a Solid Plan
STORY BIBLE !
How to Develop Canon and Enrich the Audience Experience while Maintaining
Narrative Continuity
DEPTH TO STORY
!Richer Narrative and Character
Development
source: Jkunz
!!
TRANSMEDIA It Works!
TRANSMEDIA SUCESS
!Coke Daily Drinkers +7.3% and
Purchase Intent +5.3%
RESEARCH
THE CUSTOMER IS ASKING
!92% Agree make Ads Feel more Like
a Story if you do so 36% are more likely to Purchase
FUTURE OF STORYTELLING
!Richer Narrative and Character
Development
ADAPTIVE STORYTELLING
!Stories that Understand Who the
Audience is
!
www.StoryGuardians.com
BRIGHT FUTURE
!Power of Story in 21st Century
source: stuckincustoms
FINAL CURTAIN !
The Time Has Come to Finish This Chapter of Our Story
source: Stuckincustoms
!!
THANK YOU