OBIDI

AN INNOVATIVE WEB ADVERTISING CHANNEL

Overview, May 2008

http://www.datamine.gr

OBIDI: overview

The obidi concept can be conceived as a web-based, interactive advertising network enabling direct, two-way communication between advertisers and consumers. The platform consists of:

– obidi.receiver a fascinating, downloadable (free) software application enabling people to receive and manage advertising e-content, according to their specific rules and preferences

– obidi.com a powerful, web-based campaign management and analytics platform for corporations and advertising agencies

Key characteristics:

– It is based on a powerful target group design functionality enabling dynamic selection of registered users based on their profiles and advertisement preferences, with parallel cost estimators and expected performance analysis

– Advanced utilities for content management and campaign execution (smoothly, optimal diffusion of advertising material)

– State-of-the-art campaign performance assessment reporting & feedback modelling

– Powerful product factory module enabling rapid definition and effective management of service packages

– Includes a flexible reward engine for points accumulation & management

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The OBIDI concept

Obidi platformCorporations Users

Syndication

A given Corporation buys a

subscription, designs

campaigns, target groups,

execution scenarios

Obidi.com pays the involved

obidi.syndication member the

amount corresponding to the

points used for transactions with

an obidi.user

A user redeems the points gathered at

any time, performing transactions with

any of the enrolled obidi.syndication

members

A user registers to obidi.com,

defines contact preferences

and advertising exposure

levels, and downloads (free of

charge) the ‘obidi.receiver’

Obidi.com provides valuable

feedback on campaign

performance evaluation,

campaign execution details,

target group analytics and a

large set of innovative utilities

obidi.com serves each user with

advertisement material according to his

specific attributes and preferences. User

gathers points according to actions

performed on each specific ad served

(view, FW, Assess, flag etc)

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http://www.datamine.gr

The OBIDI concept

www.obidi.com

CorporationsThe actual customers –

corporations or

advertizing agencies

ConsumersRegistered consumers,

receiving & assessing

commercials

SyndicationNetwork of companies

‘accepting’ points as

payment medium

obidi.receiver

Data marts

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Obidi middleware - business components – integration layer

Business intelligence & analytical

components

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OBIDI: the advertiser perspective

Advertisers are able to utilize a powerful toolset actualizing the ultimate targeting and personalization scenario: dynamic, stepwise target group building using information such as:

–Rich User profiles: anonymous information including demographics, geographical & life style data

–Market preferences: information defined by each registered user, defining the ‘space’ of interest using product categories, time frames, keywords, exclusions

–Activity History: information on the activity of the registered user within the obidi.com world (viewingpattern, activity history)

–Contact & delivery rules: the contact logic as defined from the user

Benefits for the advertiser:

–An optimized, interactive target group design process, featuring profiling, analytical and execution monitoring utilities

–Highly targeted campaigns based on demographics and activity (feedback) response analysis

–Cost effective, flexible campaigns (per click charging, daily budget, subscription packages)

–Outstanding Campaign Analytics, including, purchasing reports & analytics

–Real time execution and billing information

–Flexible billing and payment methods

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OBIDI: user’s perspective

Users (consumers) will be able to define the level of their advertising exposure and also to ‘tell’ advertisers what they are interested in, through which medium, how frequently and for how long.

–Advertisement management: local storage, tagging, search, archiving and forwarding

–Contact logic management: user-defined rules, managing the flow of ads using keywords, filters, time frames and on/off indicators

–Social networking features, forward to a friend, bring a friend with a predefined reward

–Activity statistics & reporting: fancy data presentation and statistics on user activity, reward events, and feedback history

–Point management: balance analysis & purchase history

–Feedback management: utilities enabling each registered user to submit feedback on any advertisement, based on standardized forms

Benefits for the obidi.com user:

–Monetary rewards, an extra source of income acceptable within obidi.com syndication, special prices and ad-hoc offers

–A fancy & efficient source of market information - products and services of his specific interests

–An effective way to keep track of his/her favourite advertisement – build private collections

–Provides ‘voice to users’ a direct communication channel, enabling feedback to advertisers and corporations, regarding products, advertisement and communication issues

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OBIDI: syndicated member perspective

obidi.syndication is the network of subscribed retailers which agree to accept obidi.com points for online purchases.

– The obidi.syndication targets on any web-enabled retailer. The primary focus is on electronic bookstores, technology stores, entertainment sites (music & videos sales), on-line gaming platforms, micro-payments scenarios

– Obidi.syndication members will be integrated in order to accept point payments from obidi.com users and also for reconciliation with obidi.com

– Special agreements regarding discount offering depending on sales scaling

– Additional loyalty schemes for each syndication member can be defined and supported.

– Traditional retailers will also be part of the syndication, under specific procedures and processes.

Benefits for the obidi.syndication member:

– A unique source of customers, a powerful sales platform, with measurable effects

– Trusted transactions with direct payment from obidi.com

– Specialized reporting & high level statistics on patterns and obidi.com user trends

datamine ltd

Decision Support Systems

22 Ethnikis Antistasis ave

15232 Chalandri

Athens, Greece

T: (+30) 210 6899960

F: (+30) 210 6899968

info@datamine.gr

http://www.datamine.gr

George Krasadakis

Head of Product developmentg.krasadakis@datamine.gr

Contact