the ohio digital bookshelf: where will the 2nd year take us?
DESCRIPTION
Webinar presentation to the Ohio Learning Network TeachU series. Presented on March 24, 2011.TRANSCRIPT
The Ohio Digital BookshelfWhere will the 2nd year take us?
Stephen R. Acker, Research DirectorThe Ohio Digital Bookshelf Project
Presented to: “The Ohio Learning Network webinar series, March 24, 2011
Ohio’s enrollment growth goal - an additional 210,000 students by 2017
Affordability, engagement, and preparedness- “big 3” correlation
Average= $3,474
Mainly through use of low-cost pathways
Current business model- Compound price increase >10%
Strategic Goals for new models
• Increase student learning• Reduce Cost increases of 8-13% per
year• Generate improved ROI
ROI=Learning Outcomes/Cost• Escape the Tragedy of the Commons
Strategy #1- The Buyer’s Co-op
• Introduction to Psychology Course (2010 Pilot Launch)– 23 Colleges and Universities
– Representing 50,000 of 70,000 annual enrollments– 100 attendees at Digital Pioneers Workshop– Wide range of results
• U. Cincinnati 500/term $62,000 savings• OSU 45/term $2,250 savings (off print list)• OU-Eastern 0/term 0 (digital) savings• Everything in-between• Shift to learning platform from text
Strategy #2- Build ODP Community
Universities
The University of Akron
Bowling Green State University
Central State University
University of Cincinnati
Cleveland State University
Kent State University
Miami University
Northeastern Ohio Universities Collegesof Medicine and Pharmacy (NEOUCOM)
The Ohio State University
Ohio University
Shawnee State University
The University of Toledo
Wright State University
Youngstown State University
University Regional Campuses
The University of Akron – Wayne
Bowling Green State University – Firelands
University of Cincinnati – Clermont
University of Cincinnati - Raymond Walters
Kent State University – Ashtabula
Kent State University - East Liverpool
Kent State University – Geauga
Kent State University – Salem
Kent State University – Stark
Kent State University – Trumbull
Kent State University – Tuscarawas
Miami University – Hamilton
Miami University – Middletown
The Ohio State University – Lima
The Ohio State University - Mansfield
The Ohio State University – Marion
The Ohio State University – Newark
Ohio University – Chillicothe
Ohio University – Eastern
Ohio University – Lancaster
Ohio University – Southern
Ohio University - Zanesville
Wright State University - Lake
Community Colleges
Belmont Technical College
Central Ohio Technical College
Cincinnati State Technical & Community College
Clark State Community College
Columbus State Community College
Cuyahoga Community College
Eastern Gateway Community College
Edison Community College
Hocking College
James A. Rhodes State College
Lakeland Community College
Lorain County Community College
Marion Technical College
North Central State College
Northwest State Community College
Owens Community College
Rio Grande Community College
Sinclair Community College
Southern State Community College
Stark State College of Technology
Terra Community College
Washington State Community College
Zane State College
Ohio Digital Bookshelf Participants 2010-2011
NEW USED
Belmont Technical College
MAT 131 College AlgebraALGEBRA+TRIG.W/MATH XL CD $166.90 $125.20
Catalyst for Strategy #3
NEW USED
Columbus State Community College
MATH 148 College AlgebraALGEBRA AND TRIGONOMETRY PKG $100.90 n/a
NEW USED
Eastern Gateway Community College
MTH 120 College AlgebraAlgebra & Trigonometry Study Pack $160.75 $120.75
NEW USED
Hocking College
Math 112 Advanced AlgebraPRECALULUS BOOK PACKAGE $170.88 $136.70
NEW USED
James A. Rhodes State College
MTH 137 College AlgebraAlgebra & Trigonometry $214.75 $161.25
NEW USED
Rio Grande Community College
MTH 14505 Pre-CalculusPRECALCULUS $200.50 $150.40
NEW USED
Sinclair Community College
MAT 102 Intermediate AlgebraBeginning & Intermediate Algebra $162.67 $122.00
NEW USED
Zane State College
Math 115 College AlgebraAlgebra And Trigonometry PlusMymathlab Student
$173.50 n/a
NEW USED
Bowling Green State University
Math 1200 College AlgebraCOLLEGE ALGEBRA BGSU PKG W/ ACCESS
$100.70 $77.55
NEW USED
Central State University
MTH 1750 College AlgebraPRE-CALCULUS $118.75 $89.25
NEW USED
The Ohio State University
Math 148 Algebra & TrigCOLLEGE ALGEBRA+TRIG W/MY MATH LAB(F10)
$108.65 n/a
NEW USED
The University of Toledo
Math 1320 College AlgebraCollege Algebra $181.35 $136.00
NEW USED
Youngstown State University
Math 1501 Elementary Algebraic ModelsKit: Custom Ed YSU Intro & Interim Algebra W/Mymath
$138.25 $103.75
NEW USED
free free
$20 for a printed version
Strategy #3- Promote Open Educational Resources
$3,474Average tuition and fees at public
two-year institutions
$153Average savings on
new Algebra textbook*
4.4%Percent of tuition
*Net use savings for full OER adoption is $66.75 w/60% printing @ $2066.75=(78.75-12)=[(153 x .1)+($76.50 x .1) + ($124 x .2) + $62 x .5) + (0 x .1)]-[(0 x .4) +(20 x .6)
Open Educational Resources• Stitz and Zeager Pre-Calculus and Trigonometry Book
– Creative Commons 3.0 (BY-NC-SA)• NGLC Program
– “All NGLC content will be available under a Creative Commons Attribution (CC-BY) license.”
– Ohio’s Scaffold to the Stars• Department of Labor TAACCCT Grant Program
– “The Grantee will license to the public . . . all work . . . under a Creative Commons Attribution 3.0 License.”
• University System of Ohio-Flat World Knowledge Pilot
Strategy #4 Student Research
University of Cincinnati Psi Chi Research (02/01/11)
Accuracy Thoroughness Clarity Engaging Learning Tools Total0
1
2
3
4
5
6
WileyFlatworldGoogle
Strategy #5- Flat World Knowledge Mixed Model
Strategy #6- Comparative Pricing
Strategy #7- Blanket licensing
Strategy #8- “Skin in the game”
Bailey, Wathington & Brock, 2010
Strategy #9- Stair-step pricing
• OSU 2010 3rd term data (n=1,500; New=$100; Used=$80; Digital=$50; Buyback=$50)
– Publisher Revenue under current pricing:• (1,500 x .02= 30 x $100) + (1,500 x .03= 45 x $50) = $5,250
– Publisher Revenue break even with under Digital Bookshelf pricing (1,500 x .02= 30 x $100) + (1,500 x .05= 75 x $30) = $5,250
– Break even= 30 unit increase in digital sales
• Stair-step pricing refinement– 60% off-list of new edition– 65% off-list second academic term– 75% off-list second year and beyond
Strategy #10- State procurement
Strategy #11- Leverage Accessibility
• Evaluate and promote “born digital” content for accessibility– Annual A-DRM Conference– AMAC membership for USO– Digital formats (ePub, .mobi, Daisy,
VitalSource 5.4) and eReaders for accessibility
– Leverage UDL for learning
Strategy #12- Expand the library role
• Modular content mapped to learning objectives– OhioLINK as modular digital bookshelf– OhioLINK as information curator– Individualize based on learning styles– Pathfinders (FindingDulcinea)– Patron acquisition or carte blanche?– Pricing simultaneous use licenses?
Strategy #13- Policy Symposium
Player Provocation Keep Change
Publisher Skin in the game Hi-quality content Business models
Bookstore Print-on-demand Student service orientation
Focus on market share not margin
Library Dynamic time-based licensing
Search and discovery strategies
Mission- balance use and collection
Faculty SEIs on tech use and affordability
Focus on learning Awareness of affordability
State Shared Bookshelf Synergies of scale and community
Bureaucratic processes
Student Success contract Aspirations Preparedness
Strategy Summary
The Buyer’s Co-op- Faculty autonomy and student choice
Build ODP Community- Workshops and forums on using digital materials
Open Educational Resources – Reuse, Revise, Remix, Redistribute
Student Research- Accuracy, thoroughness, coverage, engagement, learning tools
Flat World Knowledge mixed model- “free” digital and pay-for-print
Comparative Pricing- evaluate student indifference curve for price vs. convenience
Blanket licensing- mandatory student license at low contractual price
Skin in the game- Premium payment to publisher for student success
Stair-step pricing- sequential price reduction as edition ages
State procurement- State buys and distributes textbooks and learning materials
Leverage Accessibility Initiatives- Demonstrate UDL benefits of eReader devices
Expand Library Role- Patron acquisition, modular course pack, dynamic licensing
Strategic Planning Symposium- Engage all players to revise learning materials market Take the survey- Tell us what you think of these strategies!
Join the Discussion!
Sign-up at ohiotextbookhq.ning.com (space is limited!)
Ohio Digital Bookshelf Goals Revisited
• React to, and shape, disrupted marketplace
• Escape the “tragedy of the commons”• Cultivate the “new digital commons”
Contact• Stephen R. Acker (acker.1 at osu.edu)
– Research Director, The Ohio Digital Bookshelf
Darlene McCoy John Magill Steve Acker (acker.1 at osu.edu)Associate Vice-Chancellor Executive Director Research Director Ohio Digital BookshelfThe Ohio Board of Regents OhioLINK OhioLINK/The Ohio Board of Regents
End of Presentation