the ‘old guard’ acquires the ‘next generation’: how acquisitions can change internal...
TRANSCRIPT
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M: Gil FriendNatural Logic@gfriend
John ForakerAnnie’s@AnniesCEO
Steve YoungGeneral Mills@SYoung1234
Seth GoldmanHonest Tea@HonestSeth
The ‘Old Guard’ Acquires the ‘Next Generation’: How Acquisitions Can Change Internal Dynamics around Sustainability
#SB16SD #ActivatingPurpose
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New and Evolving Cases of Partnerships Devoted to Circularity
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New and Evolving Cases of Partnerships Devoted to Circularity
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MODERATOR: Scott Hamlin, Co-Founder & CEO, Looptworks��PANELISTS:Jacqueline Drumheller, Sustainability Manager Alaska Air
Margaret Morey-Reuner, Director, Strategic Partnerships and Business Development, Timberland
Ian Rosenberger, Founder & CEO, Thread International
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@mmoreyreuner@timberland
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www.timberland.com
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Our Vision:To be the largest, most sustainable, outdoor lifestyle brand on Earth.
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TEPSTimberland Environmental Product
Standards
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TEPS• expands environmental standards to
apply to all product categories
• In store communications about green attributes of products will increase
• Overall impact and visibility for the brand’s values will be greater.
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BottlestoBoots
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timberlandtires.com
TirestoBoots
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Thank You
@mmoreyreuner@timberland
@ianrosenberger@thread
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@ianrosenberger@threadintl
WHERE OUR CLOTHES COME FROM IS AS IMPORTANT AS WHERE WE TAKE THEM
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Why don’t more brands use more recycled materials?
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Ground to GoodTM
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Why don’t more brands use more recycled materials?
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28,235,000 bottles5,383 tons14,000,378 gallons$158,235,901
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BECAUSE THEY’RE…
BORING
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Commodity recycled doesn’t get it done.
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Sell moreSell at a premiumSell more at ticket
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The things we buy have life.
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How is your supplier delivering “life”?
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“Thread has raised the bar for brand partnerships”Senior Global Brand Manager-Timberland
(Product Hidden)
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Leading traceability
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Authentic Storytelling
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This PLUS, not instead of performance
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ITG Burlington
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Q&A
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Partnerships Devoted to Circularity: Case StudyJacqueline DrumhellerSustainable Brands June 7, 2016
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Our Environmental StrategyREDUCE EMISSIONS in the Air and on the Ground
REDUCE Our Facility ENERGY Consumption
ELIMINATE WASTE to Landfill from our InflightService and Facility Operations
REDUCE CONSUMPTION of Non Sustainable Resources
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Most Efficient Airline 5 Years in a Row
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One million disposable cups, the amount used on airline flights every 6 hours in the US. ~www.chrisjordan.com
Reducing Waste to Landfill
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Closing the Loop: Inflight Materials
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44© 2016 Alaska Airlines - Confidential
Closing the Loop: Aircraft Seat Covers
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Thank You
Parting thought: If all passengers on US domestic flights packed 5 pounds less, it would save 64 million gallons of jet fuel each year and have a climate impact equivalent to grounding all domestic flights for 3 days, or shutting down all the dirty power plants in the US for 4 hours.
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BEAUTY IN EXCESS
@Looptworks@LooptScott
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We believe in clean air,clear drinking water,
and products that last a lifetime.In pioneering responsible manufacturing,and the power of business and humanity
to change the course of the future.
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Water and Air
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Looptworks is a brand partner helping to reach zero waste and closed loop goals. We work globally on solutions for both pre-consumer & post consumer excess
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Upcycling – Extending the life of the material with no change to it’s
current make up
Downcycling – Extending the life of the material by transforming it for
additional, one time use.
Closed Loop – Systems design for the Circular Economy
We approach each challenge with a combination of:
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Innovative Design – The Art/Science of Transformation at Scale
Alaska Airlines Carry-On Apparel Felt and Leather
Loopt Classics In Flight Moto
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Innovative Designs
Northwest Neoprene Small Leather Goods
The Calvin Tiki
To view full collections visit:www. Looptworks.com
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Authentic stories that gain earned media:
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Impact
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Some of our Brand Partners:
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A partnership with Alaska Airlines
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A partnership with Alaska Airlines
Process• Reverse Logistics• Collection, Sorting, Cleaning• Design and Product Development• Authentic Story Telling• PR, Social and Digital Marketing resulting in more than
100 million impressions to date. • Production• Sales
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A partnership with Alaska Airlines
Environmental Impact• 5,000 pounds of leather airplane seats repurposed• +10 Million gallons of water conserved
Social Impact• Partnership with a non-profit providing jobs to adults
with disabilities integrated into the supply chain. • Made in the USA job creation.
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1
GeneralMills&Annie’sSustainableBrandsConference2016
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
Annie’s– AMission-LedBrandInAction
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Simple, Natural and Organic Ingredients
Premium,Great Tasting Products
Real andAuthentic Roots
SociallyResponsible Practices Trust
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
GeneralMills– GroundedinPurpose
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
TheWhyBehind“TreatTheWorldWithCare”
Reducingourenvironmentalfootprintisn’tjusttherightthingtodo– ourbusinessdependsonit.
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
KeyFocusAreas
SOURCING.Sustainablysourcing100%ofour10priorityingredients
by2020
Wearecommittedto:
WATER.Improvingthesustainabilityofwaterusethroughoutoursupplychain
GREENHOUSEGASES
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
IncreasingSustainabilityofIngredients
We’remakingprogresstowardourfiscal2020sourcinggoals
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
OrganicInAction:Pollinators&Biodiversity
Providedmorethan1,000beesuitsandsmokers,andhelpedestablishcollectionandtrainingcentersforfarmersinSierraLeone
THECHALLENGEBeespollinatemorethan100U.S.cropsvaluedatnearly$15billion.Since2006,anaverageof30%ofhoneybees
havebeendyingeverywinter.Today,30%ofnativebumblebeesareatriskofextinction.OURRESPONSE
We’veinvestednearly$1millionsince2011tosupportpollinatorandbiodiversityefforts.
FarmerTraining Research
Collaboratewithleadingexpertstounderstandbeecolonycollapse,expandbeehabitatsandimprovetheeffectivenessofbeesas
pollinators
HabitatRestoration
Provideincreasedassistancetofarmersinrestoringhabitatforbeesonagriculturallandsin
theUS
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
Annie’s&GeneralMillsàBetterTogetherFoodValuesinAmericaHaveChanged.
Annie’sisgoingtobeattheforefrontofthatchangeforGeneralMills.It’srightforconsumers.It’srightforourbusiness.It’stherightthingtodo.
Thechangeisn’tniche.It’smainstream.It’sachangethatstartsnow.
OurbusinessfocusistotakethesamegreatproductsthatAnnie’shasalwaysmade,
andmakethemavailabletomorepeopleinmoreplaces.
And,wearegoingtobringtheAnnie’sbrandanditsvaluestosomenewcategories,too.
Asweworktogether,wearegoingtopreserveandapplyALL ofAnnie’sgoodnesstoeverythingwedo.
Ourgoalistocreatea$1billionbusinessthatisin30million+Americanhouseholds.
Andindoingso,wearegoingtomakeGeneralMillsandallofitsbrandsandpeoplebetter.
Wearegoingtohelpourcompanyservetheworldbymakingfoodpeoplelove!
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Health&WellnessSourcingEnvironmentWorkplaceCommunity
LookingAhead:BreakthroughPartnerships
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