THE OLD WAYTHE NEW WAYTHE INSPIRED WAY

CHRIS KENNEDYVice President, Revenue

Management

Marketing • Business Intelligence • Product Management

INSIDE GO DADDY

World’s largest web presence provider

Domain Names: #1

Hosting: #1SSL Certificates:

#1Customers: #1

Support: #1

INSIDE GO DADDY

Alexa Rank: 21

INSIDE GO DADDY

1/3 of all domains in the world resolve through Go Daddy

INSIDE GO DADDY

11 MillionCustomers

50 MillionDomains

4,000Employees

1.8 MillionCalls / Month

ONLINE LEAGUEMANAGEMENT

• Interactive

• Social

• Easy to use

• Comprehensiv

e

PLANNING

PLA

NN

ING THE OLD WAY:

Requirements

System Design

Coding

Unit Testing

Integration

System Testing

Operation

PLA

NN

ING THE NEW WAY:

KAIZEN

• Continuous improvement

• Builds nimble cultures

• Necessary for Lean and

Agile

PLA

NN

ING THE NEW WAY:

PLA

NN

ING THE INSPIRED WAY:

ReverseWaterfall

Build the App

UX Design

Systems &Capacity

Requirements

DEVELOPMENT

DEV

ELO

PM

EN

T THE OLD WAY:

DEV

ELO

PM

EN

T THE NEW WAY:

LocalOutsourcin

g

OnshoreOutsourcin

g

OffshoreOutsourcin

g

FTEStaff

Flexibility and Speed

LOW HIGH

Investm

ent

Require

dLO

WH

IGH

DEV

ELO

PM

EN

T THE NEW WAY:Agilesoftware development

PRODUCT

BACKLOG

SPRINT PLANNIN

G

SPRINTBACKL

OG

SPRINT

1DAY

1WEEK

SHIPPABLE

SOFTWARE

DEV

ELO

PM

EN

T

is important!

QA

DEV

ELO

PM

EN

T THE INSPIRED WAY:

YOU do it.

DEV

ELO

PM

EN

T

Scottsdale Community College Classes:

Web Development CIS133/233Web Scripting with PHP CIS166MySQL Database CIS276E-Commerce CAS235Adobe Photoshop CIS120/220

DEV

ELO

PM

EN

T

Junior Developer Program

INFRASTRUCTURE

INFR

ASTR

UC

TU

RE THE OLD WAY:

Shared Hosting Private ServersYour Servers

• Manage your own web hosting servers

• Expensive

• Security risk

• Continual maintenance

• Cheap…very cheap

• Doesn’t scale

• Less flexible

• Good-enough performance

• Outsourced support

• Ultimate flexibility

• Performance scales

• Dedicated orvirtual dedicated

INFR

ASTR

UC

TU

RE THE NEW WAY:

• Flexibility – change direction easily

• Zero or low capital outlay• Rapid scalability• Low maintenance costs• Global access• Load balancing

Cloud Servers

INFR

ASTR

UC

TU

RE THE NEW WAY:

Cloud Resellers

Cloud Solution Providers

Mass Market Hosters

Managed Hosting

Providers

Telcos& ISPs

Hyperscale

Providers

Ephor GroupNumber of Servers

Marke

t Size

Serv

ed

INFR

ASTR

UC

TU

RE THE INSPIRED WAY:

The FreeCloud

• 750 hours EC2 / month• 750 hours load

balancer• Free 12 months

• 28 instance-hours / day• 1GB/day bandwidth• Free forever

MOBILE

MO

BIL

E THE OLD WAY:Full

BrowserMobile Site

Nathan, Arizona

ProgramsParksPoolsClassesAboutFull Site

• Full functionality• Rich media

• Functionality subset• Guessing at user

needs

MO

BIL

ECase Study: 2012 Election

Brad Frost, Smashing Magazine, August 2012

MO

BIL

E THE NEW WAY:

•Mobile integrated from day 1

•Common code base

•Mobile rendered in display

layer

MO

BIL

E THE INSPIRED WAY:

Nathan, ArizonaSports Parks About

MobileFirst

Login

Password

Today’s League Schedule:

MARKETING

MA

RK

ETIN

G THE OLD WAY:

•No channel coordination

•“They’ll find us”

•Goals: drive website traffic

MA

RK

ETIN

G THE NEW WAY:

Relationship Marketing & Direct Engagement

Employee participation in online communities

Active social media thatdelivers something of value

Clear, consistent messagesacross all channels

Engage customersoutside of the website

MA

RK

ETIN

G THE INSPIRED WAY:

•The right metrics

•Get that URL out there

•Customize your SEORatings on the ad:Click-through +15%Conversion +18%