The One Mistake Costing You Ticket Sales — And How to Turn It Around

In our live webinar audience:

● 47% send an email blast

● 32% post frequently on social media

● 16% offer a discount or promotion

Poll: What’s your current go-to move to increase ticket sales?

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What if instead of focusing on

driving more views of your ticketing

page…

.... you focused on turning more page

viewers into attendees?

Most people focus here

But what could happen if you focused here instead?

Agenda1. 4 questions to ask to find out if you’re losing ticket sales

2. Simple ways to sell more tickets

3. The future of easy ticket purchases

4. Q&A

View the full on-demand webinar here.

4 questions to ask to find out if

you’re losing ticket sales

1 in 10interested buyers drops off for

every additional fieldin the purchase form

1 in 4interested buyers drops off if

an account loginis required for purchase

Is it as easy as possible to buy tickets to your event?

Making it easier to buy tickets is the most effective way to drive more ticket sales

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1. How difficult is your ticket purchase process?

Danger signs:

● Many steps during check out● CAPTCHAs● Required login● Hidden fees

2. How many of your site visitors turn into attendees today?

3. What’s your purchase process like on mobile?

160%lift in the percent of visitors who

buy tickets with

mobile optimized purchase processes

4. How much time and money go into your other strategies to drive more sales?

You could spend more time and money on another marketing campaign to sell more tickets…

… or you could make it easier to buy tickets and see sales skyrocket, no additional investment necessary.

Simple ways to sell more tickets

Use visual content and rich language to paint a picture of your event

● Set the mood in your title & description● Show them what to expect with images &

video ● Think about transportation

Design your event website with the most important information clearly visible

● Think about how you use space to display information

● Bring the date, time, and price of your event front & center

● Move any text off images

Design your event website with the most important information clearly visible

Make sure it’s as easy as possible to buy tickets on mobile

Streamline your checkout experience

Choose a ticketing partner who simplifies purchases:

● Additional steps in the checkout process cause 10% of people to quit

● Required account logins cause 23% of shoppers to not buy

● Hidden fees at the last minute dissuade customers● Slow page load times can cause a 7% drop in

transactions

Streamline your checkout experience

Make sure your ticketing site is fast and reliable

● 40% of online shoppers abandon a website that takes more than 3 seconds to load

● Just a 1 second delay decreases customer satisfaction by about 16%

● If you’re expecting a big onsale, you can’t risk your site crashing

The future of ticketing, anywhere

your customers are

On your event website

On social media

Across the web

Graphic TBD from Tamara

The end result of all this simplification?

A better experience for your attendees, and more revenue in your pocket.

View the full on-demand webinar here.

Or, give us a call at (866) 902-2531.