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Published by MEDIA INFORMATION 2015 THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL SECTOR GOLF RETAILING The Award Winning Magazine for the UK’s GOLF TRADE

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Page 1: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

Published by

MEDIA INFORMATION 2015

THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL SECTOR

GOLFRETAILINGThe Award Winning Magazine for the UK’s GOLF TRADE

Page 2: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

GOLF RETAILING launched in 2013 and made an immediate impact on the golf trade; within just a few issues we were recognised as the No 1 publication. We have built loyalty from both readers and advertisers alike. Our aim was to be different and to raise the bar and we certainly achieved that!

Our unique ‘Magloid’ format instantly ensured we stood out and gave creative flexibility never enjoyed before in a marketplace dominated by A4 size publications.

By delivering the highest quality editorial content in the sector GOLF RETAILING is informative and engaging and adds real value to the reader.

With the ONLY independently audited circulation (ABC) of any golf trade title GOLF RETAILING carried *39% of all display advertising placed in the marketplace between January and December 2014.

These facts combined are perhaps why GOLF RETAILING won the prestigious ‘Launch Magazine of the Year 2014’ award at the Independent Publishers Awards organised by the Periodical Publishers Association (PPA).

In an official statement the PPA commented, “This is an impressive publishing effort, combining both print and online channels to great effect. The judges praised Swink Media for truly innovating in this sector, describing GOLF RETAILING as a great breakthrough which is totally right for its market. A very deserving winner in this category”.

*Publishers data – including PGA Professional, SGB Golf & Pro Shop Europe

MARKET LEADING, AWARD WINNING, HIGHLY VALUED

Page 3: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

WHAT THE MARKET SAYS…GolfRetailing.com offers the highest quality website of any golf retail focussed publication and our investment is second to none. Our content is updated daily ensuring that our visitors have something new to read on every visit whilst our advertisers benefit from high visibility. Our content is as varied as it is easily searchable with easy navigation.

Designed using the very latest web best practise Golfretailing.com has set a new industry standard and offer manufactures a superb online advertising vehicle from which to promote their products.

Having a great website is no good if no one knows about it! That is why every week GOLF RETAILING sends a high quality e-newsletter delivering the latest news and features direct to our reader’s inbox with web links to drive traffic.

Social media will also play a part in our strategy and we will utilise all of the major social media networks to engage with our readers on a regular basis.

Our print publication will also be produced in a digital page turning format offering live links to advertiser’s website and email direct to their sales departments! What’s more if clients want to add video to enhance their advertising message we will encourage them to do so for FREE!

At GOLF RETAILING magazine will do not just sell advertising pages… Our clients benefit from an integrated media campaign providing coverage in both printed and digital versions of the magazine as well as advertising on our website as part of an all-inclusive package.

See Rates for further details…

*Applies to any business placed before September 1st 2014

“The level of professionalism in the Golf Retailing operation, from editorial to publishing, is clear to see – it’s just what the golf business needs”.Gary Firkins, Director, Landmark Media

“Absolutely fantastic achievements and well deserved”.Jonathan Camp, Managing Director, Sunice Europe Ltd

“Golf Retailing richly deserve their ‘Launch Magazine of the Year’ title. They have been a breath of fresh air for the golf industry and have quickly become the most innovative trade magazine around”.Mark Stewart, Managing Director, Stewart Golf

“You have lifted the bar and look to have established yourselves at the top of the tree”.Paul Hedges, CEO, Foremost Golf

“Golf Retailing Magazine is packed with easy to read information relevant to my business. It allows me to stay up to date with what’s going on in all areas of the golfing world without taking up too much of my time’’.John Murray, PGA Head Professional, Moray Golf Club

“A great source of information to increase business and learn about the future of Golf - a modern go ahead publication”. Chris Morley, PGA Head Professional, Lingfield Park GC

“The magazine gives me an up to date and fair reflection of the industry and the varied features you have with individual’s showcase how diverse Golf can be. It’s the one publication I read from front to back”. Paul Oliver, Director of Golf, Addington Court Golf Centre

Jonathan Camp Mark Stewart

Paul Oliver

John MurrayPaul Hedges

Chris Morley

Page 4: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

GOLF RETAILING’S circulation offers the broadest coverage of the UK golf industry reaching all golf club pro shops, independent retailers, driving ranges, multiple retailers, buying groups and manufacturers. Our readers are the key influencers and decision makers.

The great news is that our advertisers don’t just have to take our word for it! GOLF RETAILING is the FIRST and ONLY magazine serving the sector to offer its advertisers audited proof of circulation with an **ABC Audit Certificate!

The Audit Bureau of Circulation (ABC) verifies our circulation data annually and this is your guarantee that it is exactly what we say it is. None of our competitors can offer you the same assurance – ask them!

Our printed publication is mailed to over 5,500 PGA qualified readers in the UK every month. Over 70 per cent of those readers have requested that we send them a copy, ensuring that the magazine is actually read!

In addition, readers from around the world can subscribe to receive a free copy of our innovative digital version of our magazine and access our content via our website and RSS feeds.

**Download a copy of our ABC Certificate at www.abc.org.uk

Don’t gamble with your marketing budget, there can only be one choice – GOLF RETAILING

THE HIGHEST QUALITY READERSHIP

Manufacturers715

Driving Ranges320

Independent Retailers

495

Pro Shops3995

Publishers Data.

AVERAGE CIRCULATION5,969 Copies

Others475

Page 5: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

In an age of information overload it is imperative that GOLF RETAILING delivers well written, topical and relevant content. We provide our readers with information which will inform, motivate and engage them, ultimately helping them drive their revenues and make more profit.

GOLF RETAILING’s editorial policy is to be independent, inclusive and, most importantly, to have real integrity.

NewsEvery month we will cover the biggest breaking stories and feature the latest new product launches. As the ONLY publication with news on both the front and back covers we ensure we grab our reader’s attention.

Market ReportsOur in-depth market reports provide great insight into market trends and include vital intelligence supplied by the golf industry’s leading analysts. We discuss all product sectors that are relevant and offer profit opportunities to the professional golf retailer.

Interviews and OpinionsTo engage the industry you have to feature the industry. This is why GOLF RETAILING interviews the leading personalities from the supply chain, from manufacturers and distributors to the retailers themselves, sharing their views and giving recognition for their achievements.

Secret GolferOur Secret Golfer visits courses around the UK and further afield and provides a true and honest review, not just of the course but of the entire set up from pro shop to restaurant. This will provide invaluable insight to our readers.

Retail GuruOur monthly Retail Guru column will contain expert business advice aimed at helping our readers improve their operation through the use of the latest technology, better marketing techniques, point of sale, store layout techniques and much more…

ContributorsOur regular contributors are respected golf journalists, PGA Professionals, leaders of trade associations and world renowned golf experts. Our varied content and writing styles keep readers engaged and offers something no other trade title can do.

Email [email protected] for further information

INDEPENDENT, AUTHORITATIVE, PROFESSIONAL

Page 6: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

INDEPENDENT RESEARCH CONFIRMS GOLF RETAILING AS MARKET LEADERLeading sports research company Sports Marketing Surveys INC (SMS) have released data from an independent survey they carried out which shows that GOLF RETAILING is the golf trade industry’s most read magazine.

The survey of golf professionals* found that 84 per cent of respondents said that GOLF RETAILING was the magazine that they read regularly, with second placed magazine PGA Professional being read regularly by 60 per cent. Pro Shop Europe was chosen by 51 per cent of survey respondents and SGB Golf by 37 per cent.

Richard Payne, senior manager of sports accounts at SMS said, “This survey presents an interesting take on the industry by listening to the trade rather than the end consumer. Gaining a better understanding of the issues being faced by retailers, how they rate manufacturers and engage with media will help the development of the game, especially as the PGA professional is the individual within a club with the most frequent contact with golfers.

“With over 80 per cent of respondents rating trade press as important for keeping them

28%

16%18%

24%

7%

Which of these titles do you read regularly?

When asked; how oen do you read each of the following

golf trade titles?

Why would you choose GOLF RETAILING?

Golf Retailing

PGA Professional

Pro ShopEurope

SGBGolf

Golf Retailing

Better design

and style

More useful/interesting

editorial

Higher quality feel

overall

I don’t receive

the others

A combination of all of

the above

Read monthly

Neverread

Neverread

Neverread

Neverread

Read monthly

Read monthly

Read monthly

PGA Professional

Pro ShopEurope

SGBGolf

Other

84%

60%

51%

37%31%30%

28%

39%

27%

59%

74%

2%0

20

40

60

80

100

0

10

20

30

40

50

60

70

80

0

10

20

30

40

50

60

70

80

61%

28%

16%18%

24%

7%

Which of these titles do you read regularly?

When asked; how oen do you read each of the following

golf trade titles?

Why would you choose GOLF RETAILING?

Golf Retailing

PGA Professional

Pro ShopEurope

SGBGolf

Golf Retailing

Better design

and style

More useful/interesting

editorial

Higher quality feel

overall

I don’t receive

the others

A combination of all of

the above

Read monthly

Neverread

Neverread

Neverread

Neverread

Read monthly

Read monthly

Read monthly

PGA Professional

Pro ShopEurope

SGBGolf

Other

84%

60%

51%

37%31%30%

28%

39%

27%

59%

74%

2%0

20

40

60

80

100

0

10

20

30

40

50

60

70

80

0

10

20

30

40

50

60

70

80

61%

Page 7: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

up to date with the industry, the significance of this media is apparent. The results of the survey show that GOLF RETAILING is the leading title in this field regarding how frequently and how many people read it amongst those professionals who responded to the survey.”

The data shows that, on average, three people read each issue of GOLF RETAILING – the highest number of all the trade magazines in the industry – and that over 60 per cent of respondents said that it would be the magazine they would choose if they could only read one golf trade magazine.

Trade magazines as a whole were rated as either influential or very influential by 30 per cent of the survey respondents regarding their decisions on what products to stock, showing the important role the trade press still has when it comes to informing PGA pros.

“We are delighted with the results of this survey as they confirm that we already thought – that our magazine is the one that those in the industry look to for the latest news, features and interviews in the golf industry,” said Miles Bossom, publisher of GOLF RETAILING.

“When we decided to launch in this industry three years ago it was because we are passionate about golf and believed that we could offer those in the industry a better product which really reflected the issues that are facing them,” added Bossom. “We’ll continue to invest in the magazine and look to make the publication even better in the future and I’d like to thank everyone who has helped and supported us.”

28%

16%18%

24%

7%

Which of these titles do you read regularly?

When asked; how oen do you read each of the following

golf trade titles?

Why would you choose GOLF RETAILING?

Golf Retailing

PGA Professional

Pro ShopEurope

SGBGolf

Golf Retailing

Better design

and style

More useful/interesting

editorial

Higher quality feel

overall

I don’t receive

the others

A combination of all of

the above

Read monthly

Neverread

Neverread

Neverread

Neverread

Read monthly

Read monthly

Read monthly

PGA Professional

Pro ShopEurope

SGBGolf

Other

84%

60%

51%

37%31%30%

28%

39%

27%

59%

74%

2%0

20

40

60

80

100

0

10

20

30

40

50

60

70

80

0

10

20

30

40

50

60

70

80

61%

*From the Swink Media Golf Retail Database

Page 8: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

GOLFRETAILING.COMGOLFRETAILING.COM

4140

DRY -WHATEVER THE WEATHERBIG MAX i-Dry Aqua cart and stand bags keep your golf equipment 100 % dry - whatever the weather

Seamsealed, waterproof YKK zippers and uncompromising quality keeps everything dry, every time - WE PROMISE!

facebook.com/bigmaxgolfwww.bigmaxgolf.como� [email protected]

Motocaddy Hedgehog Winter Wheels Motocaddy’s Winter Wheels, complete with anti-skid tread, promise to greatly reduce turf compression and therefore reduce the chance of skidding and damaging soft winter fairways. RRP: £69.99 per pair

DRIVING SALES

Winter WearsGalvin Green Skyler snood Made from 100% polyester, Galvin’s snood is designed to be worn as either a snood or headband. Made from a soft and stretchy material, it is available in one fl exible size.RRP: £19

Kasco Winter Fit gloves The new Kasco Winter Fit gloves feature ‘Heat-Tex’ material across the knuckles and back of the hand – an innovation that should help to maintain warmth and increase blood fl ow for the duration of a round. The synthetic material in the palm area of the gloves is intended to provide a strong grip in wet and dry weather conditions. RRP: £29.99 per pair

TomTom Golfer The latest addition to the golf GPS family is the TomTom Golfer wristwatch, which could be the ideal Christmas gift for the golfer looking for greater accuracy with course management. The Golfer contains data from more than 34,000 golf courses across the globe, which is displayed with graphics on an extra-large screen. Course updates are delivered wirelessly via a smartphone app, while golfers can keep track of the score, distance and time of a round.RRP: £199.99.

Lamkin i-LINE grips Now available in fi ve bold colours as well as traditional Black, the i-LINE putter grip range from Lamkin introduces a combination of a thermo-plastic material and Lamkin’s famous Crossline pattern. The company promises this combination delivers a “Super-Tacky” surface, that remains tacky for longer, with an etched texture that promotes an ideal light-pressure grip.

Glenmuir Men’s Multi-Stripe Beanie Hat Made from 100 percent acrylic and available in two colour options, the knitted Multi-Stripe Beanie Hat features Glenmuir 1891 embroidery on one side, and the company promises it will provide ample, breathable warmth in cold conditions.RRP: £14.30

Motocaddy Clearview Umbrella With its distinctive transparent panels, the Motocaddy Clearview Umbrella is 65mm longer than a standard golfi ng umbrella and has been designed to perfectly complement the Motocaddy Umbrella Holder. It off ers an unhindered view of the path ahead in rainfall. The auto-open mechanism should allow for quick and easy access when the weather turns, and it is equipped with a double canopy for added strength.RRP: £29.99

Wilson Sta� mittens Designed to provide warmth during both wet and cold conditions, moisture management technology in the mittens should ensure they dry quickly, while Wilson Staff also promises excellent durability. The mittens are available in sizes S-XL. RRP: £25.99

Galvin Green Abel cap The Abel cap is waterproof and made from Gore-Tex Paclite fabric. It comes in four colours and in one size, and is designed to be easily adjustable, while Galvin Green promises it is ultralight and extremely breathable.RRP: £35

Macwet Micromesh gloves Macwet says its Original Micromesh Short Cuff Gloves provide ‘all grip, no slip’ in wet weather conditions. Available in pairs for men and women, and in six colours, the machine-washable Macwet gloves are made from Aquatec fabric, which should provide grip, feel and comfort in wet weather. RRP: £26

So� spikes Stealth Available in black/silver, the Stealth has been engineered to complement low-profi le golf shoes. Designed to provide excellent traction and stability, they feature Softspikes’ PINS (Performance INsert System), with a view to keeping golfers closer to the ground.RRP: £8.99

DRIVING SALES

FEATURES PROGRAMMEMonth Main Feature Retail Guru Product Focus

Feb-16 SMS year report & A/W 16 Apparel

Marketing Putters

Mar-16 New technology Social media Hybrids

Apr-16 National Golf Month Database special Footwear

May-16 Spring/Summer apparel Balls

Jun-16 Coaching masterclass Revenue streams

Jul-16 S/S apparel 17 & Sales special

Drivers and Woods

Aug-16 Youth participation Store design Waterproofs & base layers

Sep-16 Golf travel Golf buggies

Oct-16 Custom fitting special Staff training Irons

Nov-16 Indoor golf Training aids

Subject to change at publisher’s discretion

GOLFRETAILING.COMGOLFRETAILING.COM

2322

says, “One of the biggest advances is steel shaft designs that are 30 percent lighter than the original steel shaft designs. This is due to improvements in manufacturing capabilities and the use, in some cases, of lightweight steel alloys. Bill Lange comments, “With both steel and graphite shafts, the raw materials have become so much better. This has allowed True Temper to create some really cool and effective designs that wouldn’t have been possible with previous materials. For example, in our XP line of steel shafts we have developed a proprietary steel alloy that allows us to significantly reduce the weight of a steel iron shaft without sacrificing feel.” Garry Price states, “For Nippon Shaft it has been the development of a new steel alloy that has enabled us to create the lightest constant weight steel shaft with the NS Pro Zelos 7, which is super-lightweight, with no loss of strength. Also, our ability to precisely distribute the wall thickness of the Modus3 series of shafts in particular enables us to create the performance demanded by tour professionals worldwide.” And if you needed further confirmation that the new generation of composite golf shafts incorporate a lot more technology than a steel hollow tube, Doug Poole

asserts, “The Aerotech SteelFiber shaft is one of the new breed of composite shafts and probably one of the biggest innovations in

shaft technology to have come to golf over the last few years. The SteelFiber shaft provides superior performance through innovative composite engineering that combines a high-modulus graphite core with 59 miles of steel fibre lacing the shaft surface. “While the shaft’s graphite core provides vibration dampening, increased clubhead speed and maximum distance,

the steel fibres produce optimum weighting for a solid feel at impact and add stability and control for pinpoint accuracy The superior hoop strength prevents the shaft from deforming during the swing and at impact and gives unmatched stability during the golf swing whilst the lightweight properties of graphite increase clubhead speed and promotes greater distance.” So now you know!

he shaft is the engine of the club”, says Tim

Gillis an account manager for KBS Shafts. “Whatever technology and design the club head has is not going to work to its optimum if the shaft is not suitable for that head. There are numerous benefits: better launch angle, optimum spin, tighter shot dispersion and consistent distance, which usually ends up being longer.” Bill Lange, director of golf sales at True Temper agrees. “True Temper definitely endorses that statement. The shaft should be individually fitted to the player in order to efficiently deliver the club head to the ball. Without being properly fit, a golfer won’t be able to produce the type of results he or she is capable of achieving.” In terms of promoting custom shafts Doug Poole, a director PBA Golf Sales, UK distributor for Aerotech shafts, believes golf retailers need a better understanding of the technology. “Understanding shaft technology is not always easy for pro-shops and golf stores as confusion between brand technology and flex and bend-point grading makes it difficult to access performance factors for customers. If a focus is placed upon shaft weight rather than colour or flex it would make more sense when selling after-market

custom upgrade shafts as shaft weight is a major factor in performance.” Tim Gillis recommends demonstration events as a sales promotion tool. “They should have demos available for consumers, too, with some brand of launch monitor to show the difference in performance.”

Fit up All agree that custom fit shafts can make a significant improvement in the average player’s game. Garry Price, sales manager for Nippon Shaft says, “Being custom fitted for the correct shaft by a recognised club builder optimises the performance of a golf club to match the players swing. A player after being custom fit correctly should see and feel the benefit from the first round played after the fitting. Having the correct shaft installed will transfer the power generated in the swing to the club head in the most effective/efficient way. This can create the launch conditions desired by the player. You could have your dream set of clubs, but if they are fitted with a shaft not suited to your swing your scoring and enjoyment of the game could suffer.” Bill Lange confirms: “Each golfer has a specific swing DNA and it’s impossible for club manufacturers to offer a ‘one size fits all’ shaft. Getting custom fit puts the best possible combination of head and shaft together which usually results in more distance and better accuracy.” “The only reason to fit a custom shaft is to benefit the performance

of a customer”, says Doug Poole. “It seems obvious, but trend following is often the reason for customers buying a custom shaft upgrade. If possible the

best way to try a custom upgrade shaft is on the golf course as this is where it gets used. As the shaft is a major factor in performance it is essential to fit and use the shaft best suited to a customer.

There are three major shaft factors: weight, which effects control and distance; length controlling shaft management, distance and ball flight; and flex and flex point which effects distance and accuracy.”

Material world Regarding materials suppliers see a role for both steel and graphite in the market. Doug Poole also points to the development of composite shafts. “Steel has always given very consistent performance benefits partly due to its higher weight than graphite. So graphite being lighter can be played as a longer shaft which does increase swing speed and therefore ultimately distance. New to the market

are composite shafts which have a graphite core often surrounded by another material.” Tim Gillis explains, “Graphite will continue to be an important material for golf shafts. The composite technology continues to grow in materials and manufacturing capabilities, allowing shafts to be built lighter and stronger than previous generations. It will continue its path in woods and have a place in irons, but again, consistent distance for irons is more important than more distance. Because composite shafts are a combination of materials - graphite and resin/glue - there is always the possibility for the shaft to react differently and cause distance control issues. This is why very few tour players play graphite.” It’s a similar sentiment from Bill Lange at True

Temper. “With lighter shafts, a driver can be built to maximise distance, and everyone wants to hit their drives farther. In irons we believe steel is a better material for shot making and control. Now that we are producing steel shafts at traditionally graphite weights, we can provide lightweight performance without sacrificing accuracy.” Garry Price confirms, “There will always be a place for graphite shafts in golf. Materials and resins are continually improving, so who knows what exotic materials will be developed in the coming years?”

The future’s composite Which begs the questions, what developments can we look forward to in the near future? Tim Gillis at KBS

Getting the right shaftClub heads get much of the glamour promotion from manufacturers, but it’s the club shaft that delivers the leverage and power of the swing to the ball. Most amateur golfers have little concern for the flex and type of shaft supplied with their clubs and even less inclination to change shafts. GOLF RETAILING asked some of the major suppliers how retailers can educate customers on the benefits of custom shafts to stimulate sales.

Factoids ¡ There were 26 unique driver shaft brands used

throughout the 2014 European tour season

¡ The top five driver shaft brands accounted for 80 percent of the overall European tour count in 2014 and 79 percent of all driver shaft wins

¡ There were nine unique driver shaft brands that were the winning driver in the 2014 season

¡ The average weight of a driver shaft used by European tour players in 2014 was 66.1 grams

¡ The average weight of a fairway wood shaft used by players in 2014 was 76.0 grams

Data courtesy of Sports Marketing Surveys Inc

Proprietary Tri-Layer Technology optimizes grip performance In all playing conditions

THE SCIENCE OF FEEL

For more information visit Lamkin.co.uk

NEWWRAP

TACKY, FIRMER OUTER LAYER:A second layer of ACE material provides grip stability and a super-tacky feel to promote light grip pressure

FULL CORD PERFORMANCE:A layer of cotton cord provides

added traction, control and all-weather performance

HORIZONTAL PATTERN: Unique texture orientation for supplemental lateral traction

SOFTER, COMFORTABLE FOUNDATION:The ACE (Advanced Cohesive Elastomer) bottom layer is slightly softer and offers exceptional vibration dampening

T

DRIVING SALES – SHAFTS DRIVING SALES – SHAFTS

Doug Poole

Garry Price

Tim Gillis

Bill Lange

Page 9: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

GolfRetailing.com offers the highest quality website of any golf retail focussed publication and our investment is second to none. Our content is updated daily, ensuring that our visitors have something new to read on every visit whilst our advertisers benefit from high visibility. Our content is as varied as it is easily searchable with easy navigation.

Designed using the very latest web best practise golfretailing.com has set a new industry standard and offers manufactures a superb online advertising vehicle from which to promote their products.

Having a great website is no good if no one knows about it! That is why every week GOLF RETAILING sends a high quality e-newsletter delivering the latest news and features direct to our reader’s inbox with web links to drive traffic.

Social media also plays a part in our strategy and we utilise all of the major social media networks to engage with our readers on a regular basis.

Our print publication is also produced in a digital page turning format offering live links to advertiser’s websites and emails direct to their sales departments. What’s more, if clients want to add video to enhance their advertising message we encourage them to do so for FREE!

At GOLF RETAILING magazine we do not just sell advertising pages… Our clients benefit from an integrated media campaign providing coverage in both printed and digital versions of the magazine as well as advertising on our website as part of an all-inclusive package.

See Rates for further details…

UNRIVALLED MULTIMEDIA SOLUTION

A website which is not

marketed will get as many

visitors as the moon

Page 10: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

PROMO STRIPLess is sometimes more… Extremely effective as a teaser to a tabloid page or as a stand-alone where volume of space is not critical…

WEB ADVERTISINGBanner 170px (h) x 350px (w)Tower 350px (h) x 170px (w)Box 350px (h) x 350px (w)E-cast Top Banner 80px (h) x 590px (w)E-cast Box 240px (h) x 190px (w)

PRICING & TECH SPECS

MAGLOID PAGEThe ultimate single page advert dominating the entire space on the page giving maximum exposure to our advertiser’s message.

SpecificationsPage Bleed 346mm (H) x 251mm (W)Page Trim340mm (H) x 245mm (W)

Rate£1,275

Specifications244mm (H) x 176mm (W)

Rate£975

Specifications182mm (H) x 131mm (W)

Rate£750

SpecificationsVertical310mm (H) x 108 mm (W)Horizontal157mm (H) x 221mm (W)

Rate£765

Specifications80mm (H) x 221mm (W)

Rate£450

Specifications40mm (H) x 221mm (W)

Rate£250

A4 A great advertisement size providing high visibility whilst benefitting from editorial content framing the advert ensuring reader time is spent on the page.

A5 The A5 size advert works really well and benefits from more editorial content surrounding it and at a lower price point – brilliant!

HALF MAGLOID (HORIZONTAL OR VERTICAL)Another great option which allows for a different look on the page but gives ample space for any message – works well on a consecutive page basis.

THIRD PAGEThe third of a page offers something different… stand out from the crowd, benefit from editorial on the page and save some budget!

All artwork to be supplied as a press quality pdf with all colours & elements in CMYK, 300dpi.*Applies to any business placed before September 1st 2014

FRONT COVER PACKAGEThe Front Cover Package includes an A5 junior page on the front cover PLUS a two page editorial style feature within. Cost is £3,300

All advertisers in GOLF RETAILING magazine will be offered a *FREE web advertisement for the duration of their campaign!

SpecificationsPNG, GIF, Animated GIF, or JPGNo Flash files.File to be as small as possible.

Page 11: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

Rate£1,275

Rate£975

Rate£750

Rate£765

Rate£450

SpecificationsPNG, GIF, Animated GIF, or JPGNo Flash files.File to be as small as possible.

ABOUT USProven track record in B2B & Retail Markets

The team behind GOLF RETAILING have over 50 years B2B experience having published magazines and run events in numerous highly competitive retail markets including the Grocery, Drinks, Toy, Gifts and Sports sectors.

Publishing Director Oliver Peebles was the owner of one of the largest B2B private media groups in the UK whilst Managing Director Miles Bossom operates one of the most successful Telecoms and IT publishing groups in the UK.

Together their understanding of client needs in a B2B environment is exceptional and they are both hands on, ensuring GOLF RETAILING takes your message to your target market.

Our team is experienced, enthusiastic and passionate about producing the very best media products in the markets we serve.

THE TEAM

Miles BossomManaging Director

Leanne RonellenfitchOffice Manager

Oliver PeeblesPublishing Director

Andy BrownEditor

Glyn PritchardContributing Editor

James NichollsDesigner

For editorial enquiries please contact [email protected] advertising enquiries please contact [email protected]

Page 12: THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL … · marketing techniques, point of sale, store layout techniques and much more… Contributors Our regular contributors are

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