1. The Opportunities of Narrative: How Storytelling Leads to Change annotated and revised slidesCentre for Social Innovation | New York | 9 December 2013

2. Lets start with a supposition...CULTURE + STORYTELLING are connective tissue that binds us together as humanslinasrivastava.com 3. and another... movements + campaigns + projects + social enterprises need + cohesive narrative + shared goals + common identity + networked response + local connection / global amplication + ethics frameworklinasrivastava.com 4. With those two suppositions as a basis, lets talk about...Power of Narrativelinasrivastava.comNarrative Power 5. Power of NarrativeNarrative PowerEngagement Framing Surface Area | Entry Points Political | Social | Cultural Design and Innovation A Seat At the Tablelinasrivastava.com 6. Power of NarrativeNarrative PowerSetting a Cultural Stage to Cultivate Impact Humanization of Issues Shifts in Perception Calls to Action (Measurable) Impactlinasrivastava.com 7. Power of NarrativeNarrative PowerIn a world moving toward big data, creative media and cultural expression have the power to contextualize human need and experience and catalyze change.linasrivastava.com 8. Roots of Strategic Narrative Design Design CommunityCenteredness User-Centered Design Design Thinking User Experience Systemic/Systems Changelinasrivastava.comTransmedia Storytelling Social Change Leadership Local Voice Humanizing Social Issues Interactivity Social Movements Activist MediaSocial Innovation Novel solution to a social problem that is more effective, efcient, sustainable, or just than existing solutions 9. Transmedia Activism Framework for strategy to - Create social impact - Inuence perception - Build community through fragmented storytelling by authors, stakeholders, and communities who share assets + create entry points into issues and solutions across multiple forms of medialinasrivastava.com 10. Why is This Important? + How to Tell a Story Together + How to Tell a Story of Complexity | Ecosystems + How to Tell a Story Based in Reality or Imagination (but always based on stories of individuals) + How to Drive and Assess (qualitative) Impactlinasrivastava.com 11. Why is This Important? Audiences CommunitiesAwareness Engagement Action ChangeActionable Stories Story Universelinasrivastava.com 12. Building Community Essential Elements Story Collaborative Action Voicelinasrivastava.com 13. Building CommunityNarrative Design | Choreography Narrative Design | Symphony Narrative Design | Team Sportlinasrivastava.com 14. Our Work | Case Studieslinasrivastava.com 15. Cross-media platforms Human Rights | Aid + Developmentlinasrivastava.com 16. Single platform Child homelessness | Undocumented youth | Arts educationlinasrivastava.com 17. Multiple platforms Immigration reform | Migrant rights | Economic developmentInside Comayagua Prison, HondurasNYTimes Op-Doc: Bodies on the Borderlinasrivastava.com 18. Toolkits | Training Transmedia Storytelling and Narrative Design for Program Innovationlinasrivastava.com 19. Nonprot organizations | Strategic Planninglinasrivastava.com 20. Forthcoming | Multiple platformslinasrivastava.com 21. Emerging Trends: Projects of Note Setting a Cultural Stagelinasrivastava.com 22. Setting a Cultural Stage: Indie + Nonprot Interactive Participatory Projects | Social IssueDadaab StoriesHollow linasrivastava.comSandy StorylineMy Sky is Falling 23. Setting a Cultural Stage: Indie and Nonprot Projects | Arts and Culture, Community Vibrancylinasrivastava.com 24. Setting a Cultural Stage: Data VisualizationOut of Sight, Out of Mindlinasrivastava.com 25. Setting a Cultural Stage: Interactive JournalismNYTimes: Snow FallGuardian: NSA Files Decoded linasrivastava.com 26. Setting a Cultural Stage: Long Form Interactive JournalismNYTimes: Invisible Childlinasrivastava.com 27. Setting a Cultural Stage: Nonprot Interactive | Education and Direct ActionMSF: Starved for Attentionlinasrivastava.com 28. Setting a Cultural Stage: Management Consulting | Social EnterpriseMcKinsey & Company: Stories of Social Entrepreneurslinasrivastava.com 29. Sources of Funding + Corporate Sponsorship + Audience Funding | Crowdsourced Funding + Crowdsourced Production + Philanthropic Funding ++ Film Philanthropies ++ Foundations Supporting Underlying Issues ++ Impact investment funds + Income Revenue models + Venture Capital | Private Equitylinasrivastava.com 30. Sources of Funding | Educational Materialslinasrivastava.com 31. Business Models for Narrative Design+ For-prot Companies + Nonprot Organizations + Storyworlds + Campaigns + Projectslinasrivastava.com 32. Market Opportunities aka, who isnt really doing this yet?+ Corporate Social Responsibility + Corporate Commmunity Engagement + Advertising + Marketing + Management Consulting + Small Foundations and NGOslinasrivastava.com 33. Risks and Challengeslinasrivastava.com 34. Risks and Challenges+ Gulf between theory, critique, and practice + Love of the platform and technology | Techno-determinism + Hijacking narrative + Savior Traps + Helicopteringlinasrivastava.com+ Intellectual property concerns + Funding and Distribution + Impact Measurement 35. Risks and Challenges: Solving for...Intentionality + Creating rigor around and recognizing intentionality behind "citizen" media and DIY storytelling + Parsing out ne lines between story to engagement to propaganda + Bridging engagement/action gaplinasrivastava.com 36. Risks and Challenges: Solving for... + Community-centeredparticipationlocal voice in direct partnership with platform creators + Movebeyond awarenessconnecting targeted audiences to commit to a particular worldview, advocacy agenda, or action, by using local storytellers + Platformslinasrivastava.comthat are culturally appropriate 37. Risks and Challenges: Solving for...Assessing Your Social Change Model+ Respect + Relevance + ResonanceFull model available at http://www.slideshare.net/lksriv/the-3-rs-co linasrivastava.com 38. Risks and Challenges: Solving for...Regarding Humanity | www.regardinghumanity.orglinasrivastava.com 39. Lina Srivastava http://linasrivastava.com info@linasrivastava.com @lksrivlinasrivastava.com