the organic food industry (swiss project work 2012)
DESCRIPTION
Done byTRANSCRIPT
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Swiss Project Work 2012:The Organic Food Industry
Done byThe Gabus
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Group Roles (The Gabus)
Manager Koh Qianyu (19)
Scribe Arshvini D/O Manohar (02)
Researcher
Oh Wei Shan (27)
Editor Ina Isabela V Esteban (14)
HR Manager
Archana Satheesh (01)
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Purpose & Focus of Our Research
To find out how the industry that we chose impacts consumers
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How do we carry it out?
By researching on the industry’s History Market Trends for the past ten years Target Audience Main products/Services
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History of the Organic Food Industry Before the 19th century
Harvest produced by all-natural means (Organically)
19th century Introduction of chemicals and pesticides Large-scale commercialized farming took over
1920s- 1970s Discovery of Organic Food’s nutritional quality Organic Food Industry returned
Present Satisfying the health-conscious and eco-friendly consumers.
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Market Trends 2002-2005
Small market New consumers Reliant on food imports
2006-2011 Satisfying demands of varying
consumers Rising popularity Building customer relationships
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Target Audience
The Younger Generation More exposure to current trends Willing to spend for quality More open-minded
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Main Products
Organic Rice/Whole Grain Organic Seeds/Nuts Organic Juices Organic Fruits Organic Oils Organic Wholemeal Flour
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Answering the Project Questions
Project Q1:How does the industry that I chose
influence people to want their products?
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Promoting Benefits
HealthCrops grown by organic means much healthier that crops grown by conventional farming.
EnvironmentOrganic farming reduces groundwater pollution by forgoing harmful pesticides.
Conventional Farming → Harmful pesticides released → Groundwater Pollution
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Answering the Project Questions
Secondary Project Q1:How do the products/services of my
chosen industry influence me?
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Obligation and Fashion
Benefits Individual health + Environment
(mentioned in Project Q1)
Curiosity Trends
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Answering the Project Questions
Secondary Project Q2:How do they affect society?
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Initiative
Urban Agriculture Planting their own produce
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ADVERTISEMENT ANALYSIS
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• Advertisement’s theme colour- Blue•Lighter shades of blue represent peace, calmness•Darker shades of blue represent trust, faith•Advertisement gives viewers a positive view of the product
•Simple advertisement – A white background with only 5 lines of words, straight to the point
•Important points are bolded
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Thank you for your attention!
~ The Gabus ;)