THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT

FOR CONSUMER DRIVEN AND SUSTAINABLE

PACKAGING DEVELOPMENT IN EUROPE

RESEARCHINTERNATIONALISATIONNEW BUSINESSESINNOVATION

Attityd i Karlstad AB

Aditro Logistics Barilla Sverige AB

Billerud AB

BrobyGrafiska Utbildning

Bulldozer Reklambyrå

BVD AB

Clara Reklambyrå AB

Cloetta Sverige AB

EskoArtwork

Evermarks Original

Exonera AB

FlexoPartner AB

Front Pac AB

Gazl AB

Hynell Patenttjänst AB

Ingridpac AB

Invopack AB

Karlstads Universitet

Konsum Värmland Ek. för.

Korsnäs Frövi AB

Lietpak

Löfbergs Lila AB

Maxi ICA Stormarknad

Packmarknaden

Miller Graphics Scandinavia AB Motherland AB

Nordic Paper

Norrköping Science Park AB

Ord & Bild Reklambyrå

Partners Reklambyrå

PipeChain AB

Printplant AB

Procordia Food AB

Promens Lidköping AB

Rottneros Bruk AB

SCA Packaging Sweden AB Scandipac AB

Smurfit Kappa Sverige AB

Stora Enso Skoghall AB

Sun Chemical AB

SweFlex

Svenska FlexografiInstitutet AB Svenska Mässan / Scanpack The Packaging Greenhouse

The Paper Province

Tryckeri Knappen AB

UMV Coating Systems AB

MEMBER COMPANIES Our strength lies in a network of members and partners,

in Sweden and internationally. Our member companies

represent the whole chain of the development process.

THE VALUE STAR

RESEARCH THE SERVICE RESEARCH CENTER at Karlstad University, Sweden, is one of the world’s leading research centers focusing on service management and value creation through service.

14 out of 58 researchers are specialized on packaging. A unique professorship in products and services in a packaging context.

PAPER SURFACE CENTRE is active in the area of coating, surface treatment and graphic technology of mainly forest industrial products. Vision to be a prime international research centre for future sustainable functional surfaces of paper and paperboard.

HIGH LEVEL OF KNOWLEDGEUNIQUE COMPETITIVE ADVANTAGEBETTER PACKAGING BETTER BUSINESS

PACKAGING CONSULTANCY

Market Insight

Packaging Research

Prototyping

Consumer Tests

HelpDesk Japan

Workshops &

Seminars

PackagingDevelopme

nt

Land Area : 377,835 sq km (60/195)

Population : 127,967,000 (10/196)

Birth Rate : 1.27 (184/195)

GDP : 4,384 bio USD (2/179)

Average Life Expectancy : 82 (1/192)

Land Area : 449,964 sq km (54/195)

Population : 9,119,000 (88/196)

Birth Rate : 1.80 (151/195)

GDP : 455 bio USD (18/179)

Ave. Life Expectancy : 81 (4/192)

Sources :CIA, UN, WHO and IMF

WHY JAPAN?

PAST JAPAN

Gifts, sometimes for shrine ritual is the origin ofthe Japanese packages.

NOW UPDATED – with modern packaging

DRIVERS

High premium on freshness

Very high quality demand

- Package appearance

Always looking for product innovations

- Frequent new product launches

Increasing preference for healthy products

- High awareness of ingredients

- 60% of purchasers check calorie

Japanese consumer demands…

•World leading packaging design companies

•Tools and technologies for understanding the consumer

•Specialized university education and pioneering research in packaging design and service research.

•Efficient cooperation between different competences for optimizing a new package

WHY THE PACKAGING ARENA?

Swedish innovations - closer than you think

INTERNATIONAL NETWORK/PARTNERS

Faraday Packaging Partnership,Mintel International, GNPD

Chinese Packaging Federation, CPF

Kitech, South Korea

Hansol Paper, South Korea

CRIT, Bologna Italy

JPI, Japan Packaging InstituteIPPJ, International Packaging Professionals JapanDai Nippon Printing, JapanThe Pack Corporation, JapanToyo Seikan, JapanTokan, Japan

APPLICATION AREAS

TRAYS & BLISTERSEnhanced thermoformedpackaging while moving to aSustainable material

BOXES & DISPLAYUnique design with shapes & extended embossing

PAPER CUPSAllow free shapes, textures, patterns & embossing

17

INTERNATIONALISATION

18

Materials Science / Invest Packaging&FiberInvestments 2009-10 by market / region

Skåne Värmland - TPA

Västernorrland - Åkroken

Norrköping - NOSP

SBA Other

China 1 1 1 1

Japan 3 1 4 2

South Korea 1 2 3

India

Europé 1 1 1 2

North America 1 1

RoW

Total 2 7 5 2 6 5

”Footh

old fo

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Scandin

avia

n and

Europea

n mar

ket”