www.sheenlac.in

THE PAINTING OF A SUCCESS STORY

Paints

EARLY SIGNS OF A MASTEROver the past 5 decades, Sheenlac has become synonymous with Wood Finishes, Automotive and Decorative Paints in India. Throughout their existence, Sheenlac has always attempted to innovate to emerge as a winner. The company has purposefully adopted a unique approach, which is evident in the way they set about launching a non-alcoholic wood polish for the first time in India; in the way they pioneered the practice of marketing Thinners in PET bottles.

It all began in 1962. Mr. John Peter (Founder and Chairman of Sheenlac) started manufacturing Thinner and Wood Polish products under the Brand Name "SHEENLAC“. In 1970, Mr. Paul Peter joined the organization as Factory Director and was responsible for launching Wood Polish with a non-alcoholic base for the first time in India. This was followed up in 1973 with the launch of Wood Polish in HDPE bottles – this pack was a first of its kind in the Indian market. In 1983, the company pioneered the practice of packaging Thinners in Pet Bottles. In 1990, Mr. Sudhir Peter joined the organization as Sales Director and was instrumental in the organization receiving many certifications.

In a competitive market "Accelerated Growth" is the mantra for success. For a company to evolve into a global player, Joint Ventures provide the ideal roadmap. In the formative years, the company's growth was organic... now the way forward is "quantum growth through Alliances and Partnerships". This approach brings in the best of technology and innovation into the fold.

PLANNING A MASTERPIECE

THE WAY OF THE MASTER

VISION

Become India’s leading Paint Company by 2020 through a series of Alliances, Partnerships and Acquisitions.

MISSION

To be a highly customer-centric company focusing on innovation and service.

CREDO

Why fit in when you were born to stand out?

Mr. SUDHIR PETER Managing Director, Sheenlac Paints Limited

Under the inspirational leadership of Mr. Sudhir Peter, Sheenlac has truly emerged as an influential force to reckon within the paint industry. He has been instrumental in expanding Sheenlac’s market presence, capitalizing on the high growth potential that the market offers. Sheenlac today is a brand known for value-for-money and its incomparable quality. He has been working tirelessly to make Sheenlac, India’s leading paint company. Already, Sheenlac is emerging as a global brand under his able guidance.

THE WALL OF FAME

Mr. PAUL PETER Director, Sheenlac Paints Limited

LATE Mr. JOHN PETER (Founder) Sep 1933-Apr 2010

Mr. John Peter (Founder and Chairman of Sheenlac) started manufacturing Thinner and Wood Polish products under the Brand Name "SHEENLAC“.

Mr. Paul Peter joined the organization, as Factory Director and was responsible for launching Wood Polish with a non-alcoholic base for the first time in India.

OUR CORE TEAM

Sridhar holds a Postgraduate degree in Human Resource and has over 30 years of experience in managing large complex organizations helping them grow their business & their Human Resources practice. Currently, he is the Co-founder and Director of Kelsa Solutions, a management consulting firm that works with its customers in harnessing their human potential.

Specialties: Trained Lead Assessor for PCMM by Carnegie-Mellon University, Cross-border Mergers & Acquisitions specialist and Expert in Union negotiations.

Mr. SRIDHAR KRISHNAMOORTHYGroup CEO, Sheenlac Paints Limited

Hailing from a business family, Anand has over two decades of business experience across various business categories involving textile retailing, distribution of agri-produce and real estate. His interest in agriculture coupled with skills honed in real estate helped him to be a critical contributor to Sheenlac’s agri enterprise La Ferme De Peter LLP. He currently heads the establishment as COO. His positive attitude and boundless energy helps him in his mission of modernising the agri sector.

Mr. S. ANANDASUBRAMANIANCOO, La Ferme De Peter LLP

PAINTING

A SUCCESS STORY

Sheenlac is ranked among the top 5 Paint companies in India.

Sheenlac has 4 state of the art, quality certified plants with a combined production capacity of 1,00,000 KL per annum.

Sheenlac is expanding both in the domestic & export markets and hopes to be India’s leading paint company by 2020.

Sheenlac has a healthy export business in the Middle East, Vietnam, Mauritius and Sri Lanka and will soon be supplying to more countries across the globe.

THE MASTER STROKES

Sheenlac entered into a Joint venture partnership with Jenson & Nicholson (I) Ltd - India's second oldest paint company.

Sheenlac has also entered into another significant joint venture partnership with Noroo Coatings, South Korea – making it the largest paint company in South India.

Sheenlac became a global brand when it set foot in Sri Lanka with Sheenlac Paint Lanka (Pvt) Ltd.

Paints

LA FERMEDE PETER

FARM MANAGEMENT

As part of its expansion plan the Sheenlac Group has made investments in sunrise industries. The company offers farm management services.

Paints

PRODUCT PORTFOLIO

Since its inception in 1962, Sheenlac Paints Limited has evolved from being a pioneer in Wood finishes to a leading player in the Indian Decorative & Industrial coating industry with 27 branches & warehouses and over 15,000 dealers network across India.

Sheenlac Paint Lanka (Pvt) Ltd

An emerging off-shore subsidiary of Sheenlac Paints Limited in Sri Lanka, offering paint solutions.

Wood FinishesŸ Premium Polyurethane Wood Coatings

Ÿ Water Based Wood Finishes

Ÿ Economy Range of Polyurethane Finishes

Ÿ Melamyne Wood Finish

Ÿ Wood Polishes

Ÿ NC clear Sealer & Filler

Ÿ Wood Stains and Thinners

Jenson & NicholsonWheneveryouseecolour,thinkofus

J&N is a pioneer who has been providing consumers world class

products using state of the art technology; it has introduced path

breaking concepts to the Indian paint industry. Its innovations in

products, delivery and concepts have set major trends followed by

the industry.

In 1955, it launched India's first Plastic Emulsion paint under the

brand Robbialac. It ventured into the powder coatings market in

1986, becoming the first company in the organized sector to offer

this durable and environment friendly coating technology.

Decorative PaintsŸ Luxury – Interior & Exterior Wall FinishesŸ Premium – Interior & Exterior Wall

FinishesŸ Economy Range of Interior & Exterior Wall

FinishesŸ Special Texture finishesŸ Primer & Putty range of Interior & Exterior

ApplicationŸ DistemperŸ Enamel in Gloss & Lustre finish

PRODUCT PORTFOLIO

Automotive Paints & FinishesŸ Auto Primers (Zinc chrome metal) Ÿ Auto General Purpose Primers (red oxide Zinc

Chrome) Ÿ Auto Under Coat Surfaces (Speed kote primer)Ÿ Auto Body Fillers/Putty (NC) Ÿ Auto Top Coat - Solid Colours (synthetic fast

drying enamel) Ÿ Auto Top Coat Metalic Finishes (synthetic fast

drying aluminium)Ÿ Auto Top Coat Clears (fast dry hi-gloss enamel)

Sheenlac Noroo is a Joint Venture between Sheenlac Paints and

Noroo Coatings, the second largest Korean Paint company. The

company caters to the automotive market and offers a wide range of

colours to paint automobiles.

PRODUCT PORTFOLIO

EXPLORING NEW VISTASAs part of its expansion plan the Sheenlac Group has made investments in sunrise industries that are not aligned or integrated to the Paints sector. In 2015, La Ferme De Peter LLP an agriculture based company was incorporated. The company offers farm management services. The activities of the company include farmland acquisition, soil improvement, water conservation, crop selection, farming, farm activities management, advisory service, research & development, organic certification coordination and sales.

The company has developed about 60 acres of agriculture land in Tirunelveli District, Tamil Nadu, with the help of qualified agriculture consultants. In a phased manner this is expected to expand to 300 acres. The farming crop varieties include groundnuts, sesame, pulse and cereal. The company has initiated research & development with the intent of introducing innovative techniques, effective management practices and automation in horticulture & forestry.

Ÿ Organic and sustainable farming.

Ÿ Enhance natural soil fertility and productivity.

Ÿ Ensure soil and water conservation.

Ÿ Avoid the use of agrochemicals and other hazardous material and ensure usage of chemical free water, soil and farm inputs.

Ÿ Advanced farming with modern agriculture implements, automation and practices.

Ÿ Ensure seed, food and sovereignty.

Ÿ Practice ‘biodiversity based’ ecological farming.

Ÿ Ensure quality control in organic inputs and agricultural produce.

Ÿ Enable human health promotion by providing safe agricultural products and commodities.

Ÿ Conservation and extension of traditional knowledge related to organic agriculture.

La Ferme De Peter LLP SCOPE OF ACTIVITIES LA FERME

DE PETER

FARM MANAGEMENT

REACHING OUTSheenlac has adopted innovative methods in Channel Marketing too! A unique loyalty program was pioneered by Sheenlac in the 90’s to achieve optimum market penetration. Today this Loyalty Program is an industry norm emulated by almost all Paint Companies. A consistent review of performance helps the company identify new potential. Regular Influencer marketing programs are conducted among Civil Engineering Contractors, Painters & Carpenters to create awareness about the products and their unique benefits. Dealer Meets are conducted every year and top achievers get awards and incentives. The Channel Marketing Division also has a special cell to cater to institutional clients.

Branch / Warehouse

Paints

N

SRILANKA

AHMEDABAD

Guwahati

Kochi

Calicut

Coimbatore

Jaipur

Mumbai

Chennai

Hyderabad

Cuttack

Vijayawada

Bangalore

Raipur

Indore Kolkata

Ranchi

Patna

Dehradun

Haldwani

Lucknow

Ghaziabad

Chandigarh

Parwanoo

Siliguri

Shillong

Colombo

DEALER NETWORKOVER 15,000 TOUCH POINTS

R&D makes use of state of the art simulators which help in mimicking real time service scenarios which a coating undergoes.

Few of the high end equipment which help the team to bring in innovation in product .

Ÿ Modern accelerated weatherometers, environmental chambers to simulate the accelerated exposure conditions.

Ÿ Advanced colour spectrophotometers for accurate colour development and matching.

Ÿ Specially designed lab manufacturing equipments for small size batches which mimic the exact production conditions.

Ÿ Indigenously developed paint testing equipments to match the service life conditions.

EQUIPMENTS AVAILABLE IN OUR DECO LAB

RESEARCH & DEVELOPMENTResearch is an integral part of Sheenlac. R&D efforts are directed towards continuous improvement and customer feedback is factored in to achieve the breakthrough goals set by the Board. R&D as a department has helped the organization pioneer new practices & improved products; practices which have become the hallmark of ‘Brand Sheenlac’ all through the years. Over the years, R&D spends have improved considerably. Unlike traditional organisations, Sheenlac crowd-sources suggestions related to innovation from the entire workforce, be it Sales, Production or Administration. Bright ideas are incentivized and the R&D unit has gained much from the democratization of ideas.

OUR STATE OF THE ART PLANTS

FACTORIES & PLANTS

Ÿ Vadakanallur, Tiruvallur district, ChennaiŸ Poonamallee, ChennaiŸ Thirumazhisai, ChennaiŸ Sikandrabad, Uttar Pradesh

PEOPLE POWERWe have initiated 360 degree empowerment of our people:

In a market where product & price can be matched… people power can be a great differentiator! Reason why Sheenlac lays great emphasis in training people. Apart from Technical Training, Sheenlac provides Human Skills Training, Sales Training and Personality Training as well! A regular training calendar is published & implemented every quarter. The company is discovering new ideas everyday, simply by harnessing 'people power’.

Empowering People.

Developing skills through continuousin-house training programs.

Finding ways to reward & recognize people.

WOMEN ENTREPRENEUR AWARD 2000

Presented to Mrs. Mary John, Proprietrix of Supercoat Industries. Award presented by former Minister for Industries in Tamil Nadu - Shri. Periasamy.

BEST ENTREPRENEUR AWARD 1989

Presented to Mr. John Peter, Founder of Sheenlac group. Award presented by former Honourable President of India Shri. R. Venkatraman.

AWARDS & ACCOLADES

RASHTRIYASAMMAN AWARD 2000 & 2002

Presented to Mr. Sudhir John Proprietor of Surface Coating Industries. Award presented by former Central Minister of State for Finance – Mr. Chengi Ramachandran.

VOCATIONAL EXCELLENCE AWARD

Presented to Mr. John Peter by the Rotary Club for his commitment to society.

OUTSTANDING AWARD 1997

Presented to Mrs. Mary John, Proprietrix of Supercoat Industries. Award presented by former Honourable Chief Minister of Tamil Nadu - Shri.M.Karunanidhi.

AWARDS 2016Mr. Sudhir Peter, MD of Sheenlac Group receiving the "World's Greatest Brand & Leader Award" from IMEA for the year 2015-16. The award was presented by Shri Mustafa Taher Saasa Ali, Chairman Sarrahraj Enterprise

thPvt. Ltd. on 29 May 2016 at Abu Dhabi, UAE.

MISSION 2020Under the watchful leadership of Mr. Sudhir Peter, Sheenlac is today an emerging global Paint Brand. The company already has a healthy export business... using this base, the brand hopes to conquer new markets! It’s customer centric approach and innovative business practice is expected to drive future growth. Sheenlac customers have always enjoyed the brand’s terrific value-for-money proposition and the company will strive to maintain this equation. The company is highly quality conscious and is confident of accomplishing Mission 2020 – BECOME INDIA’S LEADING PAINT COMPANY.

HEAD QUARTERSSheenlac Paints Ltd,

thNo. 76A/1, GKS Estates, 11 street, Ambattur Industrial Estate, Chennai - 600 098, Tamil Nadu, India. Phone No: 044 – 43949900

FACTORIESVadakanallur | Poonamallee | Thirumazhisai | Sikandrabad

GLOBAL FOOTPRINTMiddle East (UAE) | Sri Lanka

WEBSITEwww.sheenlac.inwww.sheenlacnoroo.inwww.jnpl.in

SHEENLAC SNAPSHOT

Paints

LA FERMEDE PETER

FARM MANAGEMENT