[the pando agency] company profile - oct 2015
TRANSCRIPT
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Company profileWe help our clients find their clients with the web
October 2015
Christophe MENANI
www.thepandoagency.com
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Since our beginnings in 2008, we have been looking to leverage the abilities of the web to provide business
development opportunities to our clients.
// DIGITAL
We aim to master the techniques, technologies and best practices of the web.
// PERFORMANCE
We are performance focused – we work for your objectives.
// MARKETING
We know that ideas only live to serve a strategy.
We help our clients find their clients on the webWe are a digital marketing experts
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PANDO is a colony of 45 000 aspen trees in Utah(USA) that all share
the same root system and the same DNA.
It is the biggest living being on earth.
PANDO represents the digital growth model we want for our customers : build a multitude of
growth opportunities in the leveraging of its strategic assets.
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Who we are
4
At a glance
EXECUTIVE PITCH
PANDO is a team of experts in digital marketing born in Lyon and working
everywhere in Europe. We are committed to help our customers take the best
profit from the web to grow their business.
3 SERVICE OFFERINGS
6 KNOW HOWS
SOCIAL MEDIA DISPLAYSEARCH MARKETING
WEB CREATION LEAD NURTURING WEB ANALYTICS
PANDO is the digital marketing
champion in the NODYA Group.
Together we offer end to end service
for Corporations’ digital growth.
CONSULTING FACTORYSERVICE
CENTER
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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What we want to share with you
5
This document’s table of content
The PANDO Agency is a team of experts in Digital Marketing, business focused and digital growth addict.
We are continuoulsy working to be at the state of the art of technologies, best practices and market intelligence in all areas covering what
Digital Marketing can bring to our customers.
We are growth hackers, strategists, creatives and results focused partners.
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We are enablersDigital Marketing best of breed at your service
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Presence
You start with a
website.
Promotion
Then you ask for
more visibility.
Conversion
After visibility
comes efficiency.
You need results.
Relations
Your digital presence becomes
the core of your Customers
Relationship Management.
Digital growth
You find sustainable growth
opportunities in the exploitation of
your digital marketing data.
We are enablersRoad to your Digital Marketing growth scenario
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE 7//
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We are enablers
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How can we find your customers?
Social Media MarketingCommunity management, social media
strategy, facebook, twitter, instagram, pinterest,
linkedIn, forums, …
Inbound MarketingEnd-to-End funnel design, magnet creation,
Market Automation, lead nurturing and lead
scoring, retargetting by mail or by display, …
Search MarketingSEO, SEA, PPC, Netlinking, keyword strategy,
content strategy, technical or strategical audits,
…
Web CreationPresentation website, web applications, e-
commerce, landing page development,
conversion improvment, video marketing, …
Web Analytics
Google analytics experts, real time digital
marketing dashboard, wemarketing business
intelligence, web analytics, datamining, …
Display Marketing
Contextual or profile display, Mail marketing,
Print and offline display, …
Facebook Ads, LinkedIn Ads, …
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We are enablers
Our committment is to help our clients grow their business withthe web. To achieve this, we need to understand how the web works and what actions can be taken.
From the beginning of Pando, we have developped a model thatdescribes a global end-to-end conversion funnel.
Our consultant use this digital marketing mapping to coverdifferent action areas :• Understand how complete your strategy is,• Audit and identify improvement initiavives,• Simulate improvement,• Define and follow KPIs,• Help to manage the change within our organisation,• Organise teams, toolset and budget,
From our understanding of the digital marketing big picture, we provide complete, high value and operational services.
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Managing your End to End conversion funnel
SOCIAL MEDIA DISPLAY
WEB
PRESENCE
LEAD
NURTURING
LOYALTY
MANAGEMENT
YOUR
BUSINESS GOALS
SEARCH MARKETING
YOUR MARKET
HOW IS THE DEMAND ?
MATURE MARKETPeople know what they are looking for, they ask google
INNOVATIONYour product is innovative, people
don’t know yet they need itNICHE MARKETWord of mouth is key to
developp notoriety
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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Marketing is the digital growth catalyst, and
digital growth is driven by data.
Data driven marketing brings services,
strategy and data together. ”
“
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We are enablers
The miracle of digital marketing is that each action buildsdata and every data can be used to understand how to improve the system.
Therefore, companies that want to leverage the web to buildbusiness are looking for solutions to collect, cross and analyse the data produced by each sub system :
• Web analytics from their web presence
• Visitors behaviour
• Market trends
• Customers data from their CRM
• SEO performance, SEA campaigns feedback, …
To conduct efficient digital growth, we can run the following missions :
Web marketing intelligence dashboards
Web analytics consulting
End to end campaign monitoring
Conversion rate improvement
Attribution management
…
Data driven marketing
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE 11
//
We are partnersNo matter how ready you are, we care
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We are partnersHow do you need us to help?
FACTORYYou entrust your project to us
The factory is a project focused
team of experts who commits on
your project’s success.
CONSULTING SERVICE CENTERYou need to rely on high level skills
Our consultants integrate your team for
short or long term missions. We
commit on operational results.
You outsource your digital performance
We drive your digital marketing tool and we
commit on continuously improving your
business online.
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE 13
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We are partners
We understand how to help your marketing team
We identify the right resource
We connect with your team
The whole PANDO team remains in
backup
We commit on the quality of our action
Our team understands your business context and connects to your team to help you design, operate and run your digital marketing strategy.
Here are some missions we can handle:
- Digital Marketing project management
- Traffic Management
- Training
- Strategy design
- …
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Consulting
WE HELP
YOUR TEAM
FIND YOUR CLIENTS
ON THE WEB
1
2
3
4
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We are partners
We design your web strategy
We build it
We launch it
We continuously
improve it
We commit on the success of your projects
The PANDO Factory is a team of digital experts fully equipped and organized to handle your most marketing projetcs.
We commit on the method, the creativity and the performance of what will will achieve together.
Here are some missions we can handle:
- Website or web application developpement
- Mobile app developpement
- Inbound marketing campaign
- E-commerce site enhancement
- …
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Factory
WE BUILD
YOUR WAY
TO FIND YOUR CLIENTS
ON THE WEB
1
2
3
4
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We are partnersWe
understand your business
We design the right strategy
We commit on business
results
You get business results
We commit on your business growth
If you really need to be sure of your ability to create digital growth, you need to count on an expert team.
A service center is a tailored made organisation that deploys all necessary means to reach your business goals.
How we can setup your digital marketing service center:
1. Strategy design
2. Campaign development
3. Team creation
4. Launch and traffic management
5. Web analytics
6. Continuous improvement
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Service Center
WE FIND
YOUR CLIENTS
ON THE WEB
1
2
3
4
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We are readySmart people, sharp tools
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We are partners
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We like to maintain a balanced service portfolio
Service Center
Consulting
Factory
35%
30%
Balance, flexibility and versatility
All PANDO resources are likely to step in factory
projects, consulting missions and service centers.
Therefore, the selected organization is flat and
encourages collaboration.
We maintain the state of the art technology and
marketing skills
• Graphic designers, motion designers and web
designers, driven by a Creative Director,
• Inbound Marketing and Digital Marketing
Consultants
• Digital Project managers
• Traffic managers and SEO/SEA experts
35%
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We are partners
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The complementary skills you need
CREATIVITY
MARKETING
GROWTH HACKING PROJECT
MANAGEMENT
WEB
DEVELOPMENT
Digital Project Managers
Inbound marketers
Nurturing and CRM Expert
Web designers
Web developpers
Creative directors Traffic Managers
Web analysts
SEO SEA Experts
Social Media Managers
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We are partners
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We use the best tools of the market
+ many others : Git Hub, Pro Rank Tracker, Raven Tools, Agorapulse, Mention, Slack, Alerti, LinkedIn Ads, Facebook Power Editor,
call tracking metrics, social shaker, wistia, zapier, …
OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE
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We love our customersAnd we love to see them succeed.
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AutoCAD LT Autodesk is the world leader in the design and technical 2D
modeling for areas of architecture and industry.
Objectives of the project
To accompany the migration of licensing mode from purchase (perpetual license)
to rent (desktop subscription), Autodesk wanted to conduct a European scale
lead generation campaign to sell the last perpetual licenses available.
The campaign is conducted in a context of indirect sales, on behalf of the 23
selected dealers across Europe.
parallel
toolsets23involved countries
and 13 languages11centralized
monitoting
dashboard1
www.timetoperpetuallicenses.com
powerfull
partnership
with LinkedIn1
nurturing mails
sent12000
leads generated
in the CRM
within 6 months800
…
LANDING PAGESMAGNETS
MOTION DESIGN VIDEO
LINKED IN ADS
YOUTUBE DISPLAY
MAIL MARKETING
LUCKY DRAW
MAIL NURTURING
CRMWEB ANALYTICS
WEEKLY FOLLOW UP
HEAT MAP
INBOUND MARKETING BACKOFFICE DEVELOPMENT
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Autodesk is the world's leading design solution editor for the market of housing
construction. The publisher is now the spearhead of BIM (Building Information
Modeling), a set of technologies and best practices that are revolutionizing how
to design, build and operate a building.
Objective of the projet
To support architects and design offices in their migration to BIM, we developed
a lead generation campaign highlighting the consulting proposal and the change
management ability of the certified VARs.
The campaign is conducted in a context of indirect sales, on behalf of the
6 selected VARs.
parallel
websites7visitor
acquisition
channels15
centralized
monitoring
dashboard1
www.roadtobim.com
maturity auto-
assessment
web app1
consuting
template for the
VARs1
tailored
nurturing
scenario1
3D PRINT
SEA
VIDEO
FACEBOOK AND TWITTER ADS
WEB APP
MAIL MARKETINGCOMMUNITY MANAGEMENT
NURTURING
CRMWEB ANALYTICS
WEEKLY FOLLOW UPHEAT MAP
YOUTUBE DISPLAY
RETARGETTING
CONSULTANTS TRAINING
SEO
TRADESHOW
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Datafirst is a European leader in management software dedicated to automobile
distribution. It develops a complete range of solutions from the DMS to the CRM,
a BI solution and a website development offer.
Objective of the projet
To support the deployment of its new CRM SaaS solution and support the
overhaul of its range, Datafirst sought to restructure its web marketing
organisation and reorganizing its teams around standard platforms designed for
its internationnal and multilingual channel.
We conducted a redesign from one corporate image web structure to a set of
devices product oriented and conversion focused. The overhaul was conducted
in a context of indirect sales on 8 countries and closely with the marketing teams.
websites
connected5 landing pages4 languages8
www.datacar.com
products
videos9security and
maintenance
contract1
analytics
dashboard per
coountry1
WEB STRATEGY RE-DESIGN MAIL MARKETINGINBOUND MARKETING
NURTURING WEB ANALYTICSCREATIVE DIRECTION
SEO
MOTION DESIGN WORDPRESS
VIDEOS
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The web marketing project paid for itself
in the second week following the launch
of the new website. We had no idea how
fast it would go ! ”“
Ylan ELKESSLASSYGeneral Manager – Logware Institut
The PANDO team always suggests adapted,
innovative and efficient strategies to help us
reach our goals.
”
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Virginie CHEVREUXMarketing Manager – DATECH // Techdata
This was key for us to work with a partner
who understands our job and the success
factors of our market.
”
“
Fatima EZZAINEMarketing Manager – Autodesk Europe
Our collaboration with Pando has brought us
one step further in our growth strategy.
”“
Remy CLEMENDOTMarketing Director – Datafirst
// OCTOBER 2015THE PANDO AGENCY [A NODYA GROUP COMPANY ] - COMPANY PROFILE 26
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