+

the pattern could adapt creating infinite solutions.

step 1: apply ‘condotti-serpenti’

pattern

step 2:adjust to floor heights

of the building

step 3:merge the pattern

step 4:add a plinth to

highlight the store

step 5: integrate the logo

extra large size at the top

large size above the plinth

medium size above the entrance

58 59MVRDV MVRDV

step 1: apply ‘condotti-serpenti’

pattern

step 2:merge pattern

step 3:add plinth to

exterior facade

step 4:integrate logo

2F

1F

GF

... condotti withserpentti pattern

... a gradient of condotti

... free simplifiedcondotti

...abstract condotti with monumental plinth

... abstract condotti with big openings

...recreate marble with concrete and gold?

...use amber glass?

...combine concrite with a gold reveal?

...make the facade sparkles at night?

...recreate marble with concrete and amber?

...combine resin with gold leaf?

...combine travertine with a gold reveal?

...combine glass with gold frames?

...recreate marble with concrete and glass?

...combine mirror and glass with a gold reveal?

...combine metal witha gold reveal?

...recreate the roman glass effect?

a system gives freedomto choose a fitting material for any location and context

the original condotti portal

reveal in different material

simplified corners

gold frame

+ possible extra layers

+ infill of condotti

LED gold marble effect gradient

reveal in same material

?

none

transparent translucent opaque