the pennsylvania 4-h keystone society presented by eric mcginnis 4-h development
TRANSCRIPT
The Pennsylvania 4-H Keystone Society
Presented by Eric McGinnis4-H Development
The 4-H Keystone Society
• Institutional fundraising partner
• Volunteer-driven fundraising
• Low volunteer time investment
• High return on investment• Highly structured approach
4-H Keystone Society
• A giving society to recognize donors who make contributions to 4-H endowments
• A volunteer-driven program at the county and program level
• Counties will receive support from state and regional staff and statewide 4-H volunteers
Becoming a Member
• Individuals, organizations, businesses:– an annual contribution of $2500 + or a five year
pledge of $500 + annually– $42 per month for 60 months
• Individuals aged 25 and under:– an annual contribution of $500 or a five year
pledge of $100 annually.
Donor Recognition
• 4-H Keystone Society pin
• 4-H Keystone Society window cling
• Invitations to 4-H stewardship events
• Volunteers who recruit new 4-H Keystone Society members will be recognized
• Local stewardship will differ by county
Volunteer Structure
County 4-H Volunteers & Staff
County Extension Directors
Regional Directors
Director of Cooperative Extension
4-H Development
Office
Statewide 4-H Development Council
Recruiting the Right Volunteers
• Must be willing to give themselves
• Must be willing to ask for money
• Must be knowledgeable and connected to potential donors
• Must be willing to open
their personal rolodex
How Endowments Work
• Endowments are established with a gift or pledge of at least $25,000
• Gift principal generates interest
• At least 4.1% of principal is available each year
• Remainder of interest is added to principal
• Endowment proceeds can only be used as outlined in the guidelines
Building a New Endowment
Minimum: $5000 annually for 5 years
• 10 donors @ $500/year
• 8 donors @ $500-$1000/year
+
= $25,000
Donor 1 $500
Donor 2 $500
Donor 3 $500
Donor 4 $500
Donor 5 $1,000
Donor 6 $1,000
Donor 7 $500
Donor 8 $500
Building Your Endowment
$0
$50,000
$100,000
$150,000
$200,000
$250,000
1st Year
2nd Year
3rd Year
4-H Keystone Gift ProcessBuild a donor list
and set solicitation goals
Connect with Prospective
Donors
Return gift forms to 4-H Development
Development sends pins/clings
to county
County recognizes
local donors
Assign volunteers/staff to solicit donors
TRAINING & SUPPORT
Report progress to 4-H
Development
Create Local 4-H Keystone Society
Managing the Process
• Identify and prioritize– Who are your top 50 prospective donors
• Organization– Create a way to track activity and information
• Strategy– Assign donors to volunteers
Building the List
Who to solicit? – Banks– County volunteers– Buyers at livestock auctions– Vendors for county programs– County and state elected officials– Passionate parents and other community leaders– 4-H alumni
Next Steps
• Convene a volunteer development committee
• Build your donor prospect list
• Create strategies and responsibilities
• Hit the pavement!
Additional Training Topics
• Setting the 1st meeting• Listening and high-value
questions• Making “the ask”• Identifying prospective donors• Developing a stewardship plan• Strategies for larger donors
Thank youEric McGinnis
4-H Development Office
The 329 Building – Suite 214
University Park, PA 16802
814-863-2754