THE PEOPLE, FOOD, FASHION, ARTS AND NEWS THAT SHAPE LOS ANGELES

Q1 2014

COVETED CONSUMERS

• Reach a socially and culturally active and affluentaudiencewithdiverseinterests/ purchasebehaviors

• 67%haveahomevalueof$350K+

• 58%aremiddle/uppermanagement

• 61%areage25-54

• 55%haveahouseholdincome$100,000+

• 45%haveanetworthof$500,000+

LAMAG.COM USERS…

• aremorelikelytoearn>$150K• spend2-3timesmorethanU.S.Baseline• 3timesmorelikelytopurchasehighfashion andluxurybrandapparel

• arehigh spending corporate execsthat makefrequenthomepurchases–renovation, furniture,etc.

• areactiveandenjoyrunning/cycling/wintersports

• haveanappreciation for the performing arts, wine and gourmet cooking

Source:Datalogix,February2014 Asof2/7/2014

For50years,Los AngelesmagazinehasbeenadefinitiveresourceforAngelenos.WithLAmag.com,Los Angelesmagazineextendspowerfulreachtotherestoftheworld.Thesiteoffersreadersaward-winningfeaturearticles,blogs,insightfulcriticism,investigativereports,andexpansiveguidesthattranscendmerelistingsbybeingbothdiscerningandobjective.Los AngelesmagazinebringsouttheBestofLA®everymonthinthemagazine,andLAmag.comdeliverstheBestofLA®everyday.

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FOOD

Searchandreviewmorethan1,000restaurantlistingsintheRestaurantFinder,plusarticlesanddailyblogs

STYLE

KeepsfashionistasabreastonL.A.stylewithstoreopenings,tastemakers,shoppingtips,andTheClutchblog

CULTURE

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FEATURES

Investigativereporting,provocativepersonalityprofiles,andlongformreads

BEST OF LA®

Accesstohundredsoflocalresourceswehavenamedthe“BestofLA”

TRAVEL

Thego-toresourcewithneighborhoodguidesandcelebrity-approvedcitypicks

BLOGS

Dailyupdates,behindthescenescommentary,previews,reviews,andcoveragebyourresidenteditors

CITY THINK

Editorialthattacklesrelevantcivicissues,Q&Aswithlocalofficials,aswellasweeklyblogpostslikethe"CityDig"

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DELIVERING THE BEST OF LA® EVERYDAY

Source:GoogleAnalytics,November2012-January2013 Asof2/7/2014

LAmag.comspeakstoanaffluentaudience,withahighdisposableincome,enjoyingthebestthingslifehastooffer.Thisaudienceisintellectuallyawareandinterestedintravel,culturalarts,cuisine,entertainment,andfashion.Sitevisitorsincludethemoversandshakersofthecity,andthethoughtleaderswhomakeanimpactonsociety.

LAMAG.COM IN-DEMAND APPSSOCIAL MEDIA

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Social Engagment

38,000+FacebookLikes

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3,000+InstagramFollowers

Award-winning content . How you want it. When you want it.

iPad/Tablet

• Completedigitaleditionoftheprintmagazine includingads,video,audio,andslideshows

Mobile

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660x320:50KB

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EMAIL MARKETING RATES

MONTHLY AND WEEKLY NEWSLETTERS

STATS

• NewsletterSubscribers:35,000+

• Monthly&WeeklyNewsletterOpenRate:15%

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FLIGHT DATES

• Weekly Newsletters:Dining,Culture,LAmagAlerts

• Bi-Weekly Newsletters:Shop,BestofLA®

• Monthly Newsletters:TheEditor’sNewsletter,Travel, SpecialSections

DEDICATED EMAIL* $3,000STATS

• Subscribers:30,000+

• AverageOpenRate: 15%

TOPICAL NEWSLETTER CATEGORIES

Best of LA® (BOLA) OursignatureBestofLA®winnersdeliveredtoyourinbox

Dining The Digest–LosAngelesreviews,foodnews,recipes,delectableevents,tastydealsandmore

Shop The Clutch – Dispatchofstylenews,salealertsandproductlaunches

Culture The Culture Files–Seewhat’sonourcalendarsfortheweek,pluspartycoverage,entertainmentpreviewsandreviewsandcelebrityinterviews

Travel Amonthlydispatchontraveldealsandspecialpackagesfromouradvertisingpartners

LAmag Alerts Updatesonwhat’shotonLAmag.com

The Editor’s Newsletter Findoutwhat’sinthenextissueofLos Angelesmagazinebeforeithitsnewsstands

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Rectangle(180x150) Onepernewsletter$650

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MONTHLY NEWSLETTER AD UNITS INVENTORY NET PRICE (Editor's,Travel)

Custom Travel(225x180photo,title&description)Upto6pernewsletter$975

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*Forpromotionaluseonly

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ENEWSLETTER AND DEDICATED EMAIL DIMENSIONS & SPECIFICATIONS

NEWSLETTER AD SPECIFICATIONS Custom Travel(225x180):

Title:77characterswithspaces Description:350characters withspaces Image:225x180pxat72dpi Plus:URL

Leaderboard(728x90):

Accepted max file size:40k Accepted file:jpgandgif

Rectangle(180x150):

Accepted max file size:30k Accepted file:jpgandgif

Skyscraper(160x600):

Accepted max file size:40k Accepted file:jpgandgif

DEDICATED EMAIL SPECIFICATIONS

Submitadcreativeingif,jpg,andURLlink.Maximum100kfilesize.Maximumwidth700px.HTML(Allimagesshouldbehostedbytheadvertisers'server.WedonotcheckHTMLfiles)

WEEKLY NEWSLETTER

Cancellationpolicy:14daysforIABunitsandnewsletters,customcreativeisnon-cancellable.

TRAVEL NEWSLETTER DEDICATED EMAIL

160 x

600

728 x 90

180 x 150

175 x 75

225 x 180

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