the perfect development office€¦ · • direct mail • events • social media donor...
TRANSCRIPT
The Perfect
Development Office
What is the
Perfect Development
Office?
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Aligned strategies and responsibilities
The Perfect Development Office has...
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The Relationship Pyramid
Holiday card list
Acquaintance
Group friend
One-
on-one
Best friend
Aligned Strategies and Responsibilities
Entry Level• Direct mail• Events• Social media
Donor acquisition(Impersonal)
Transition from impersonal to personal
Mid Level• Small group• V2V
Deep donor engagement
(Highly personal)
Top Level• F2F• Trusted Advisor
Aligned Strategies and Responsibilities
Strategies must be in balance
The top gets the priority
Mid level doesn't mean "middle sized"
The primary goal is upward flow
Activity must be relationship driven
Aligned strategies & responsibilities
Attainable goals, metrics, and incentives
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The Perfect Development Office has...
Setting Attainable Goals
Biggest reason for staff turnover
Should not only be needs based
Should involve development staff
Should consider current activity repertoire
Should be re-forecasted throughout year
Financial goal
Donor retention
Growth in current
donors
New donors
What are attainable
metrics?
Aren't financial incentives
against the rules in
fundraising?
No - Not if done correctly!
The Right Incentives Make it all Work
What do you need from each
activity?
Who is primarily responsible?
What are the specific goals of
each activity?
Who is responsible for the
overall development goal?
Create a Scorecard for each
Staff Member
Define 3-4 metrics for each
Only 1 should be $ to raise
Tie the metrics to what is needed for overall success
Be creative
Involve staff members in the process so they understand
and own the metrics
Aligned strategies & responsibilities
Attainable goals, metrics, and incentives
A focus on high capacity donors
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The Perfect Development Office has...
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The Greatest Potential for
Growth in any Development
Operation is in the Existing
Donor Base!
2.8.132.7.14
FOCUS ON HIGH CAPACITY DONORS
The Focus of Most
Nonprofits
The Untapped
Potential in every
Nonprofit
Two Factors Determine the Capacity of a
Prospective Donor
How much wealth he/she has
How much of that wealth he/she
chooses to give
Determining Quality
Prospects
Capacity
Access
Relevance to mission
Inclination
You have a finite amount of
work time.Should you spend it with
the 5 nicest people
or
the 5 people who could
fund the entire mission
Engaging high capacity donors
Take the time to create a donor plan
Learn their passions and interests
Show them how their last gift was used
Propose a specific project from budget
Affirm their decision to give
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The Perfect Development Office has...
Aligned strategies & responsibilities
Attainable goals, metrics, and incentives
A focus on high capacity donors
Support from non-fundraising leadership
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Development won't grow if you
don't support it with the right
care and nourishment.
CFO - Finance
Human Resources
Programming (mission)
The Board
To thrive, Development needs support from:
We are not a
fundraising board!
Yes You Are!!!
Expectations of Board:
Leadership by
example
An engaged board should...
Have conviction for the mission
Give their personal resources
Rank the mission in their top 3
Introduce their network
Participate as an impassioned volunteer
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The Perfect Development Office has...
Aligned strategies & responsibilities
Attainable goals, metrics, and incentives
A focus on high capacity donors
Support from other departments
A strategy to reward & retain key staff
The average tenure of
a development officer
is 18 months.
The result of turnover is:
Sense of instability among staff
Spinning of wheels instead of progress
Constant focus on training instead of
growth
Turnover is most often the result of:
Lack of loyalty to your mission
Too high of expectations
Lack of opportunity for personal growth
Keep your best staff by...
Hiring from your constituency
Protecting them from unrealistic
expectations
Compensating them fairly
Creating a retention plan
The Results of the
Perfect Development
Office:
Success!
Sustainable growth
Passionate and engaged donors
Happy and content staff
An active board
MissionAdvancement.com
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twitter.com/MissionAdvance
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