the perfect platform for food and food technology in northern europe
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About flourishing food clusters and nourishing blockbusters.TRANSCRIPT
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Flourishing food clusters
Nourishing blockbusters
The perfect platform for food andfood technology in northern Europe
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As the undisputed centre of food
production and distribution in
Scandinavia – Skåne is the major food
production region, the major transit
hub and the major centre for academic
research – Skåne offers competitive
advantage in all steps of the value
chain. From primary production
and industrial processing to eating
experiences and clinical trials of health
effects in food products.
The Skåne food cluster is one of
Europe’s most innovative and a world
leader in functional food development.
Here, you’ll find an excellent place to
Skåne, the southernmost region of Sweden, has all the resources you need to
stay ahead in the battle for consumer preference and market share.
develop, test and launch innovative
food products and technologies for
Swedish, Scandinavian and northern
European markets. A strong presence
of internationally leading companies
has created a competitive and dynamic
environment. Thanks to short distances,
most resources are reached within
45 minutes.
Sweden – an economy that delivers
Sweden is a country of low operating
costs, high productivity levels and low
corporate taxes.
Add Sweden’s highly skilled person-
2 | Food in Skåne
Skåne - your base for the Scandinavian and northern European food markets
nel, with extensive experience of inter-
national business and management, an
international openness and a friendly
environment for people and compa-
nies from abroad, and everything is set
for business.
Allow Skåne to contribute to
your success!
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“Low operating costs, high productivity levels and Swedish manufacturing expertise are some of the reasons for Dr Oetker to be here. Aditionally, Sweden is an excellent pilot market for modern foods and we make good use of the country’s distribution know-how and networks.”
Tony ErikssonManaging Director, DR.OETKER Sweden AB
(publ.)
Food in Skåne | 3
Investment opportunities throughout the
food value chain
Skåne is an excellent place to source, manufacture,
develop, test and launch food products and technologies
• Strategicpositioninthe25millionScandinavian
market
• Hotspotforfunctionalfooddevelopment
• Lowoperatingcosts,highproductivitylevelsand
access to Swedish manufacturing know-how
• Anidealpilotmarketforinnovativefoods
• Sophisticateddistributionknow-howand
established networks
• Open,collaborativeapproachbetweenindustry
and academia generates innovations
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A strategic base for innovative product development
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Skåne is home to the production
units for international processors
such as Nestlé, Campbell Soup, Dole,
Findus,OrklaFoods,Unileverand
Absolut Vodka. World leaders within
process technology and packaging,
such as Alfa Laval, ABB and Tetra
Pak, have headquarters and/or large
operating units in Skåne. Alongside
the multinationals, several hundreds
of small and medium-sized companies
within almost all sectors of the food
industry and related industries are
located here.
Collaboration – a key ingredient for
innovation
Companies and research institutes
in the Skåne food cluster focus
on inter- and multidisciplinary
research and development as well
as research constellations that have
not traditionally been associated
with the food industry. Co-operation
with leading international innovation
environments is important, and
international companies and institutes
are invited to participate.
From lab to consumer
This open, collaborative approach
between industry and academia
serves as a catalyst for innovation
and product development and is quite
uniquetoSkåne.Oatly,TetraRecart,
ProViva and Becel are examples of
brands selling new products that have
been developed in Skåne and have
rapidly reached the market.
Pioneering food and health
regulations
As the first country in the world,
Sweden introduced regulations
Skåne brings together a vibrant mix of companies, industrial research
institutes, and leading universities such as Lund University and the Swedish
University of Agricultural Sciences.
The presence of internationally leading companies sets standards high.
on the use of health claims in the
marketing of food. Sweden is now
one of the few European countries
where food products may be marketed
using claims related to a specific
physiological effect of the product
itself.
Ideal pilot market
Swedish consumers are open to new
ideas and are prepared to change
consumption habits for good reasons.
A new consumption pattern takes half
the time to be adopted in Sweden
comparedwiththeUKorFrance.
Therefore, Sweden is perceived as
the best test and launch market in
Europe. In addition, a high proportion
of households are one-person house-
holds, and purchasing power is strong.
”The South Sweden Cluster in Öresund has combined all critical success factors intoperhaps the most successful global cluster.”
(Rowett Research)
Food in Skåne | 5
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Scandinavia’s bread basket
Skåne is the preferred choice for
international food companies that set
up manufacturing for Scandinavian
markets. This is not surprising, given
the opportunities for high quality
sourcing and manufacturing know-
how that the region has to offer. Low
operating costs and high productivity
levels are other factors that contribute
to Skåne being the most rational
manufacturing location.
The major transit hub
From Skåne, you can reach more than
20 million consumers in Scandinavia
and northern Europe within 12 hours,
and more than 125 million consumers
within 24 hours, without using express
transport. All major urban areas of the
region can be reached in two hours
by air. The city of Helsingborg is the
main transit hub in Scandinavia for
food imports and exports, and serves
as the logistics hubs for companies
such as Schenker, DHL, Frigoscandia,
DFDS Transport and Geologistics. This
means you can tap into established,
high-volume distribution networks for
just-in-time delivery in Scandinavia
and northern Europe.
A platform for production and distribution in Scandinavia and northern Europe
6 | Food in Skåne
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“From Skåne, we can efficiently supply the IKEA Restaurants, Bistros and Swedish Food Market in the IKEA stores all over the world.”
Tommy PaulssonVice President Transport- & Supply Chain Services,
Frigoscandia Distribution
Skåne offers overnight distribution to Scandinavian and northern European markets.
Food in Skåne | 7
Food retailing
The Swedish food retail trade is highly
concentrated within 3 blocks; ICA, Coop and
Axfood. These three together hold more than
70% of the market. Retailing – as well as
wholesaling – is generally integrated within
these blocks.
Same-day and next-day deliveries (at 80 km/h)
Major goods transport routes between Scandinavia and northern Europe
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Invest in Skåne
Invest in Skåne is the Investment Agency for
Skåne, Sweden’s southernmost region and
one of the most exciting economic regions
in northern Europe.
What we can do for you
Invest Skåne provides advisory services free
of charge to companies considering Skåne
for future investment and/or expansion.
We can assist you every step of the way to
a successful establishment:
1. Individual assessment of your company
needs in dialogue with our consultants.
2. Information package tailored to your
company’s business and requirements.
3. Introduction to relevant contacts in
business and academic circles, potential
collaborators and local authorities.
4. Selection of suitable sites for
manufacturing, R&D, headquarters, back
office functions, etc.
5. Assistance in arranging visits to suitable
sites, including meetings with key local
representatives.
6. Advice related to establishing a business
in Sweden; legal matters, labor, tax
aspects, etc.
7. Introduction to business service
providers; lawyers, accountants,
relocation specialists, recruitment
companies, etc.
8. Support throughout and after the
establishment of your business.
Please contact us for assistance in any
or all of the above.
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