The Perks of Being a Wallflower Movie Poster Analysis

The green background follows the brand identity of the film as it is the same colour as the titles used in the trailer

The font used for the title of the film represents the brand identity of the film. The typewriter style font is used in the trailer for the titles

The focal picture of the poster shows the 3 main characters shown in the trailer. They are wearing costumes that are seen in the film, representing the films brand identity. However, this is not a shot seen in the film and it has been created especially for the poster

Short tagline is memorable for the audience. Also shown in the trailer but spoken rather than written which links the poster and the trailer together

Top of the poster shows important information such as:• Actors names• Directors names• Companies involved with the making• ‘Coming Soon’ release date

Includes links to Facebook and Twitter pages which shows the target audience of the film is a younger audience

Written on a title in the trailer. Helps to promote the book and promotes the film to fans of the book

POSTER 1

POSTER 2

Blue background stands out to the audience

The title of the film is in a large and bold font. The yellow writing clashes with the blue background making it stand out

External links to the website, Facebook and Twitter – shows the age of the target audience is the younger generation

Includes quotes from magazines and star ratings to encourage the audience to go see the film

Release date stands out in a bold, white font

The focal image has similarities and differences to the first poster. The image of the girl is the same and she is in the same position but on the first poster she is shown in the middle. The two boys are shown in different outfits to the first poster, but these outfits are still shown in the trailer which helps with brand identity. It is more obvious that Charlie who is shown in the trailer is the main protagonist as he is shown as the centre of the image on the poster

Tells the audience what film it will be similar to – attracts audiences if they enjoyed ‘Juno’