the philippine reef rangers….. the philippine reef rangers…. ….removing barriers
TRANSCRIPT
The Philippine Reef Rangers….
The Philippine Reef Rangers…. ….removing barriers
Module 2, Unit 6, Session 2
Session ObjectivesBy the end of this session, Reef Rangers should be able to:
1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change
2. Understand the history and reasons for our cohort Theory of Change
3. Outline the Pride approach to Barrier Removal
Module 2, Unit 6, Session 2
Session ObjectivesBy the end of this session, Reef Rangers should be able to:
1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change
2. Understand the history and reasons for our cohort Theory of Change
3. Outline the Pride approach to Barrier Removal
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
Group Exercise (5 mins):
1.What is the role of Barrier Removal in Social Marketing?
2.What are 2 examples of Barrier Removal in the Philippines?
3.What is the “umbrella” Barrier Removal strategy of our cohort?
Notes from discussion of Question #1:
What is the role of Barrier Removal in Social Marketing?•If you want to change the behavior for social good you have to use social marketing, but there are barriers to action and in order to change people’s behavior you have to remove them
Module 2, Unit 5, Session 4
Notes from discussion of Question #2:What are 2 Examples of Barrier Removal in the Philippines?•Capacitate the community managers of MPA•Deputize fish wardens •Tuberculosis program – posters, etc. – awareness if TB, then local clinics to help people change behavior, go to doctor straight away after symptoms•Disaster relief – Disaster risk management – change planting of mangroves, train people how to protect families, relocation of settlements, - BR is capacitating of government employees, equipment, flashlights, etc. trucks.
Notes from discussion of Question #3:
What is the “umbrella” Barrier Removal strategy of our cohort?•MPA governance, MPA enforcement, alternative livelihood, scaling up networks
Module 2, Unit 5, Session 4
CRConservation
Result
Increase fish biomass and local fish catchImprove MPA management effectiveness
KKnowledge
Raise awareness of MPA benefits and legal MPA frameworks
AAttitude
Promote a positive image of MPA and community empowerment to protect their marine resources
ICInterpersonal Comm.
Community discusses how they can act to improve marine resource productivity
BRBarrier Removal
Train community in monitoring and enforcement Capacitate village MPA management committee
BCBehavior Change
Local fishers observe MPA rules, “outsider” fishers stop fishing, and enforcement becomes effective
TRThreat Reduction
Reduce fish harvested from MPA and coral reef destruction from damaging activities
3. What is the “umbrella” Barrier Removal strategy of our cohort?
• The barrier removal strategy is to improve community governance of Community MPAs and the enforcement of the rules of the MPA.
• The goal is for the Community MPA to become a co-managed MPA that is effective and achieves specific conservation and fisheries results
Module 2, Unit 5, Session 4
Module 2, Unit 6, Session 2
Session ObjectivesBy the end of this session, Reef Rangers should be able to:
1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change
2. Understand the history and reasons for our cohort Theory of Change
3. Outline the Pride approach to Barrier Removal
2009 2010
Jan – June July July – Oct Nov – Dec Feb March/Apr
July/Aug
Philippine organi-zations express interest in Rare Pride
Rare visits Philippines to discuss community-based MPA conserv-ation program
Program strategy developed with potential NGO and gov’t partners
Rare visits Philippines and refines strategy with partners
Workshop and final interviews held with prospective partners
Partners notified of selection into the Pride program
Program for Sustainable Fishing begins!
Program Development Timeline
RODRIGO A. ALANANOMunicipal Mayor
Marine Protected AreasA solution to overfishing that works
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
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Social marketing strategy
Conservation strategy
Conservation results
Cohort theory of Change - Handcrafted by Cohort LAP applicants:
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
Module 2, Unit 6, Session 2
Session ObjectivesBy the end of this session, Reef Rangers should be able to:
1. Articulate the role of Barrier Removal in a Social Marketing Theory of Change
2. Understand the history and reasons for our cohort Theory of Change
3. Outline the Pride approach to Barrier Removal:• Pride Methodology• BROP workshop• Barrier Removal Operating Plan (BROP)
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
Plan and form Technical
Working Group
Form MPA Management Committee
BROP workshop, Barrier Removal Operating Plan
Monitoring, enforcement
Barrier Removal Workshop
What is a BROP? Barrier Removal Operation’s Plan
Module 2, Unit 5, Session 4
Module 2, Unit 5, Session 4
Objectives: The objective of the barrier removal strategy is to improve community governance of LMS and the enforcement of the rules of the MPA. The goal is for the Lola Marine Sanctuary to become a co-managed MPA that is effective and achieves the specific conservation results
Key Elements of a BROP
• Executive summary• Stakeholder benefits• Project objectives and execution• Stakeholders and roles• Project timeline• Revenue sources• Costs• Cash inflow and outflow• Impact • Risk assessment
Module 2, Unit 6, Session 2
Thank you….
Module 2, Unit 6, Session 2
…there’s more to come