the pink ribbon campaign
DESCRIPTION
The pink ribbon that is associated with the Susan G. Komen Breast Cancer Foundation has taken on a life of its own. The purpose of this presentation is to shed light on the pink ribbon phenomenon. This campaign has helped to unite those touched by the disease by slowly growing support through events and merchandise. The ribbons are now associated with and utilized by numerous brands, products, organizations, corporations and countries.TRANSCRIPT
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The Pink Ribbon Campaign
Presentation by: Layla SouersApril 05, 2010
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The Pink Ribbon Campaign History
oBegan with the Susan G. Komen Foundation in the early 1990’s oPink ribbons were handed out to participants of the Race for the Cure
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The Pink Ribbon Campaign Propaganda
oThe Seven PillarsoMonopolizationoCanalizationoSupplemationoWar propaganda
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The Process of Propaganda
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Institution
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Propaganda AgentsElizabeth Hurley A burecrat
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Media Methods
PrintMagazines, press, posters, billboards, products
TelevisionInternetMusicFilm
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Media Methods
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Media Methods
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Media Methods
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Media Methods
Pod Casts and Blogs
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Social Network Demonstrations
Parades
Walks
Marathons
Concerts
MySpace
YouTube
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The Public
Trailer for Pink Ribbons: One Small Step
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The Pink Ribbon Campaign Evaluation
•White propaganda •–hard/soft & new/modern oldprop
•Slogans •Evokes emotion•Technology
•Successful Propaganda: •Overall purpose was achieved