the pioneer press and wcco-channel 4 (cbs) just one pioneer press daily insertion significantly...
TRANSCRIPT
The Pioneer Press and WCCO-Channel 4 (CBS)Just one Pioneer Press daily insertion significantly increases
the reach of any primetime schedule WCCO-Channel 4
10.6%10.5%10.3%10.2%10.0%9.8%9.6%9.3%8.8%8.0%
47.5%47.4%47.4%47.3%47.2%47.1%46.9%46.7%46.5%46.0%
0%
10%
20%
30%
40%
50%
60%
5 10 15 20 25 30 35 40 45 50
Total Number of Spots During Primetime
Pe
rce
nta
ge
Re
ac
h
Television only
Television & Newspaper
Source: Gallup Media Usage Study. Copyright 2006. St. Paul 6-county PMA.
The Pioneer Press and KSTP-Channel 5 (ABC)Just one Pioneer Press daily insertion significantly increases
the reach of any primetime schedule KSTP-Channel 5
10.4%10.3%10.2%10.1%9.9%9.7%9.5%9.2%8.8%8.1%
48.2%48.1%48.1%48.0%47.9%47.8%47.7%47.5%47.3%46.9%
0%
10%
20%
30%
40%
50%
60%
5 10 15 20 25 30 35 40 45 50
Total Number of Spots During Primetime
Pe
rce
nta
ge
Re
ac
h
Television only
Television & Newspaper
Source: Gallup Media Usage Study. Copyright 2006. St. Paul 6-county PMA.
The Pioneer Press and KMSP-Channel 9 (FOX)Just one Pioneer Press daily insertion significantly increases
the reach of any primetime schedule KMSP-Channel 9
10.1%9.9%9.7%9.5%9.3%9.0%8.6%8.2%7.5%6.4%
48.0%47.9%47.8%47.6%47.5%47.3%47.1%46.8%46.6%45.8%
0%
10%
20%
30%
40%
50%
60%
5 10 15 20 25 30 35 40 45 50
Total Number of Spots During Primetime
Pe
rce
nta
ge
Re
ac
h
Television only
Television & Newspaper
Source: Gallup Media Usage Study. Copyright 2006. St. Paul 6-county PMA.
The Pioneer Press and KARE-Channel 11 (NBC)Just one Pioneer Press daily insertion significantly increases
the reach of any primetime schedule KARE-Channel 11
15.2%15.0%14.7%14.4%14.1%13.7%13.2%12.6%11.7%10.1%
50.6%50.5%50.4%50.2%50.0%49.8%49.5%49.1%48.6%47.7%
0%
10%
20%
30%
40%
50%
60%
5 10 15 20 25 30 35 40 45 50
Total Number of Spots During Primetime
Pe
rce
nta
ge
Re
ac
h
Television only
Television & Newspaper
Source: Gallup Media Usage Study. Copyright 2004. St. Paul 6-county PMA. 6