THE PITCH

Carl Martin – I just need a friend

Our Music Video Pitch by Beth Collett, Danii Round and Dom O’Brien

http://www.reverbnation.com/carlm

artin

MOOD BOARD

LOVE

FLASHING LIGHTS AND COLOUR

Black and white

Alone

Emotion

PROPOSED NARRATIVE

The story involves a teenage girl with a loving boyfriend, great

clothes, a party lifestyle, friends and money. She then turns to

alcohol and drugs, which affects her mental health and pushes

away her loved ones leaving her alone with no-one. Thus relating

to the lyrics of the song “I just need a friend”. We want our video

to reflect the emotional journey of the young girl through acting,

props, dance and cinematography.

OUR MODELS

Actress - Katy Dancer - Amara

INSPIRATION

Rihanna – We found love http://

www.youtube.com/watch?v=tg00YEETFzg

Hand held camera in Skins – TV Drama

http://www.youtube.com/watch?v=RC6zFBji_vQ

Kanye West – All of the lights

http://www.youtube.com/watch?v=HAfFfqiYLp0

The work of director Melina Matsoukas

Black Swan – Film

TARGET AUDIENCE

We feel Target Audience is significantly important, the clearer

the idea of who you want your target audience to be, the more

successful to music video.

Student/undergraduate

Jicnar Scale: B – C1

Age group 16-24

Females

CONSUMPTION PROFILE

H EA LT H A N D SA F E T Y A N D LOGI ST I C S

The use of glass bottles in video

Tripping over technical equipment

Location Safety (roads, rocks)

The safety of our models (warmth due to filming in winter months)

Travelling to locations (car and bus)

Weather set backs

Safety of our performers (dancers warming up and cooling down)

T H A N K Y O U F O R V I E W I N G O U R P R E S E N TAT I O N

We hope we have created a clear image in your heads about the

type of music video we are trying to create, feel free to ask any

questions!