Pitching

NO ESCAPE

There is

At some point you

will have to pitch

Remember Pitching isn’t

TellingIt’s Selling!

It’s the art of seduction

It’s Selling!

There is no formula

Every Pitch is different

Your Idea has to beWorkableCredible

Marketable

Sometimes you fall in love with the wrong

story.

Don’t be afraid to dump an

idea.

Find the Target

Find the Hook

Think of it as an

opportunity to quickly

communicate something

If there is a Brief

Make sure you

Match the Brief

Sell people what they want

One LinerYou have to be able to describe it in one line

Know Your Product

Don’t use notes or little cards.

What is it?

Is it a Feature?

Is it a Series?

Is it a Telemovie?

Is it a Serial?

What is the genre?

Crime Drama

Comedy

Sci Fi Comedy

Thriller

Horror

Romance

Where are we?

When are we?

Who are the Main

Characters?

What is their big problem?

What is their goal?

What is going to stop them?

What is at Stake?

What is the dramatic

question at the heart of the

story?

What are you trying to say?

Most people are

Looking to Say NO

Learn Your Weakness

Know your market

Who would watch this?

Sell Yourself TooWhat do you bring to the

project?

This is not ARTThis is

BUSINESS

Engage in dialogue

NOT debate