the pitch. don't suck it. rock it
TRANSCRIPT
THE PITCH Don’t suck it. Rock it. Startupbootcamp, November 25th, 2014
Professional PRmade easy
Intro• Learn to tell a story • The email • Let’s break it down
Learn to tell a story
#1. You > your product
Learn to tell a story
Learn to tell a story
Define your story• Who are the people • Why did you start • What is it you’re changing
#2. Learn which words work
Learn to tell a story
Short and simple• Avoid jargon • Avoid buzzwords • Short sentences • Be sincere
Learn to tell a story
#1. Know who you’re writing to
The email
Journalists need news, give them something they’ll want to use.
The email
#2. Write a subject line, not a sales pitch.
The email
The email
You’re sharing, not selling
#3. Get straight to the point
The email
A. (Relationship) B. News C. Relevance D. End on an open note
The email
So, should you attach your press release?
The email
The email
That’s up to you.
Let’s break it down
The email
Will it work? #1
The email
My name is Yana Berlizeva, and I am a co-founder of Cardberry, a company which consolidates consumers’ loyalty cards into one easy-to-use device. Cardberry was accepted at ALPHA program in Devices for Geeks category. Our product will also be featured
at a WebSummit 2014 stand. It has come to my attention that you will take a part in WebSummit 2014, so I wanted to reach
out to you in order to introduce our product.
My name is Yana Berlizeva, and I am a co-founder of Cardberry, a company which consolidates consumers’ loyalty cards into one easy-to-use device. Cardberry was accepted at ALPHA program in Devices for Geeks category. Our product will also be featured
at a WebSummit 2014 stand. It has come to my attention that you will take a part in WebSummit 2014, so I wanted to reach
out to you in order to introduce our product.
One-sentence intro
My name is Yana Berlizeva, and I am a co-founder of Cardberry, a company which consolidates consumers’ loyalty cards into one easy-to-use device. Cardberry was accepted at ALPHA program in Devices for Geeks category. Our product will also be featured
at a WebSummit 2014 stand. It has come to my attention that you will take a part in WebSummit 2014, so I wanted to reach
out to you in order to introduce our product.
One-sentence intro
“We just happen to bein the same place...”
Social proof?Bragging?
We have become acquainted with your articles about technology. Your readers will be definitely interested to know more about our project. I would love to have the opportunity to speak with
you at WebSummit and demonstrate our product.
If you would like to know more about Cardberry, please send me your contact details so we can arrange a time to meet.
We have become acquainted with your articles about technology. Your readers will be definitely interested to know more about our project. I would love to have the opportunity to speak with
you at WebSummit and demonstrate our product.
If you would like to know more about Cardberry, please send me your contact details so we can arrange a time to meet.
Really? How so?
We have become acquainted with your articles about technology. Your readers will be definitely interested to know more about our project. I would love to have the opportunity to speak with
you at WebSummit and demonstrate our product.
If you would like to know more about Cardberry, please send me your contact details so we can arrange a time to meet.
Not too catchy
Really? How so?
NOPE
The email
Will it work? #2
Honestintro
Hey, what’s that?!
Honestintro
Too long?
Too long?
Relevant links
Too long?
Relevant links
No CTA here
CLOSE BUT NO
Will it work? #3
The email
You might have something interesting?
Yes, you are in the same place.We get it
You might have something interesting?
YES
Will it work? #4
The email
Hi Sam,Really loved your post yesterday on how the fan managed to get a job with the team, this is priceless and amazing example of how passion can help us succeed!We have some big news for you.
Hi Sam,Really loved your post yesterday on how the fan managed to get a job with the team, this is priceless and amazing example of how passion can help us succeed!We have some big news for you.
I actually follow you and enjoy your posts
Hi Sam,Really loved your post yesterday on how the fan managed to get a job with the team, this is priceless and amazing example of how passion can help us succeed!We have some big news for you.
I actually follow you and enjoy your posts
Talk like a human being
You are the only newssource I have approached with this, do you think this could be an interesting story for you and your readers?
You are the only newssource I have approached with this, do you think this could be an interesting story for you and your readers?
Exclusive
You are the only newssource I have approached with this, do you think this could be an interesting story for you and your readers?
ONE clear question
Exclusive
YES
Thank you!