the place to build cars, it ends in “a,” and it is not china or india… thomas r. kurfess,...
TRANSCRIPT
The Place to Build Cars,
It Ends in “A,”
and it is not China or India…
Thomas R. Kurfess, Ph.D., P.E.Professor and BMW Chair of Manufacturing
Department of Mechanical Engineeringand
Director of the Campbell Graduate Engineering CenterClemson University –
International Center for Automotive ResearchClemson, South Carolina USA
by
2/24
Talk Outline
The Market CU-ICAR and Our Role The Graduate Engineering Center Economic Impact The People The Need The Future
3/24
The Market
World Population 6.6 Billion (July 2007)
265 Nations 82% Literacy Rate Gross World Product
(GDP): $46.77 Trillion GDP per capita: $10,200 Labor Force 3 Billion
– Agriculture 40.1%
– Industry 20.8%
– Services 39%
Unemployment Rate 30%
Cars Sold– World Wide 43 million
– Cars Sold in US 7.7 million
– Cars Sold in China 3.83 million
New Car Market $1.5 Trillion.
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Introduction to Clemson University
A Land-grant University Founded in 1889
– Focus on Agriculture and Engineering
– Tradition of Economic Transformation in Agriculture, Textiles, Ceramics, Chemicals
Technically Oriented Public Research University
– 17,000 Graduate and Undergraduate Students
– $180 Million in Research Expenditures
– Strength in Engineering, Architecture, Agriculture, Entrepreneurship and Communication
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Linking Engineering Emphasis Areas
Advanced Materials Automotive and Transportation Technology Biotechnology and Biomedical Sciences Information and Communication Technology Sustainable Environment
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Unparalleled Accessto the Market Place
More than 1,000 automotive assemblers and suppliers within a day’s drive of Greenville
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The Carroll A. Campbell Jr. Graduate Engineering Center
An 90,000 sq. ft. building Systems Integration
Research Activities– Passenger Vehicles
– Heavy Vehicles
Graduate Program in Automotive Engineering
– Industry focused
– Interdisciplinary
Facilities– Full vehicle testing
– Engine/powertrain testing
– Faculty, student, staff offices
– Industry partner offices
– Conference facilities
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Problems that We Face
What we teach to a student:
8
1lim
8x x
The student’s response to a quiz question:
5
1lim
5x x
5
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MTS 7-Post Road Simulator in Environmental Chamber
4-channel road simulator with modal testing and controls
+/- 35 kN actuator force 250 mm max displacement 3.5 m/s max velocity -40 ºC to + 85ºC 10% to 90% humidity
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Research Rubric
Chair in Manufacturing
Chair inSystem Integration
Chair in Product Design & Development
Chair inVehicle Electronics
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The Impact
Emissions Safety Energy Manufacturing
Chair in Manufacturing
Chair inSystem Integration
Chair in Product Design & Development
Chair inVehicle Electronics
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SC and European Economic Impact
Between 1992 and 2002 Created 37,800 jobs Invested almost $13 billion 37 companies located in SC
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Economic Impact (May 2002) in SC
Source: Economic Impact Study conducted by University of South Carolina’sDarla Moore School of Business, May
2002
Over 16,000 jobs created from BMW– 4,327 at Plant Spartanburg
– Over 12,000 jobs in support positions (suppliers, etc.)
$4.1 billion annual contribution to SC economy– SC receives $27.6 million in revenue
– 4 Upstate counties receive $2.4 million additional revenue
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Electronics
Vehicles– Past
– Present
– Future
Major areas for electronics– Onboard control
– Safety
– Infotainment
1930s commercial introduction of the fitted car radio came in the from the Galvin Manuf. Corporation.
1952 Blaupunkt became the first maker to offer FM receivers
1970’s Compact Cassette Wins the war with 8 track for automobiles
1965 Ford Motor Company introduced dealer-installed 8-track players as an option on most models
1990’s Compact Disk Wins the war with tapes for automobiles
2003Manufacturers offer a car radio capable of CD, MP3, XM satellite radio and AM/FM playback
History of Car Media – It is Accelerating!
1997Mercedes offers GPS
1996GM offers Emergency services and system monitoring
2002Honda Odyssey factory installed DVD player
What Next?
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What’s Next?
GPS, RADIO, Wireless internet, Cell Phone integration… 3-D Navigation (Google, NVidia, Volkswagen) Car to Car LAN Car to Infrastructure LAN Reconfigurability
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The Future for the Car
Performance– Fuel economy
– Emissions
– Safety
– Handling
Infotainment Security (a virus?) Haptics – driver feedback Systems integration Policy
– Safety systems (e.g., airbags, tire pressure sensors)
– Responsibility
The “Camera” scenario
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The Future – It Ends in “A”
Education at all levels South Carolina
– Jobs – too many?
The Southeastern U.S. The United States of America
– Automotive
– Manufacturing
The World