the playbook for a global facebook strategy 2011 buddy media
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Table of ContentsIntroduction…Page 2 II III IV V VI VII Content Management System…Page 4 Applications…Page 7 Publisher & Moderation…Page 15 Analytics…Page 19 Going Global Made Easy…Page 21 Conclusion: The Anatomy of a Scalable Global Facebook Program…Page 27IntroductionWith more than 500 million people using Facebook monthly, many global brands have found that traffic and engagement on their Facebook Pages far exceeds that of their own web sites. This is not surprising, given that consumeTRANSCRIPT
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