THE PLAYFUL PARADIGM

An innovative paradigm for social inclusion, sustainability and place-making

Summary• The city of Udine

– Presentation

– Core themes in urban policies

• Objectives of the Good Practice

• Why is playing so useful?

• The Playful Paradigm

• The Local Journey

• Projects– CamminaMenti (Walking Minds)– CamminaMenti (Walking Minds)

– Ludoteca (Municipal Toy Library)

– Ludobus (Travelling Games Library)

– Pi Day

– World Games Day

– Darwin Day

– Other Activities

• Results of Playful Paradigm

• Sitography

� LOCATION: North-East Italy

� POPULATION: 100,000 (city)

� AREA: sqkm 57 (city)

The city of Udine

Immagine1.jpgSnapshots

Leadership & European

Networking

Immagine1.jpg

Immagine1.jpgSnapshots

from Udine

Udine may seem to be just a small city,

but it hides centuries-old beauty and history

Historical centre ( Via Mercatovecchio) Castle of Udine

Piazza della LibertàDuomo

Of its surface, a total of 17 km2 is

occupied by natural parks, school gardens,

storic gardens and sport centres.

Moretti Park

Piazza I Maggio

Moretti Park

Antonini’s palace garden

Cities challenges of urbanization, population ageing, and climate change adaptation need innovative and

flexible tools to improve well-being and resilience and topromote a more healthy and sustainable society

For over 20 years Udine has been a member of the WHO European Healthy Cities Network and since 2009 of the Covenant of Mayors, and committed to promoting healthy and sustainable environments. Udine is also the Italian lead cityof the Playful Cities Movement

UDINE joined the Healthy Cities movement in 1995

HEALTH ENLIGHTMENT HEALTH ENLIGHTMENT

HEALTHY AGEING TASK FORCE

•POPULATION• OVER 65 & PHARMACIES

Udine

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2

4

6

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10Political Commitment

Community

Participation

ProfileResources

Evaluation

Udine Rapid Assessment

2014Udine Rapid Assessment

Profile

StrategyAction programmes

Resources

COVENANT ON DEMOGRAPHIC CHANGE

DEMENTIA FRIENDLY COMMUNITIES

the project

•UDINE

•HEALTHY CITY

•202020 EUROPEAN INITIATIVE: Increase energyefficiency and reduce emissions of greenhouse gases from

fossile fuels by 20% by 2020

•In 2012 the Municipality

has achieved the 20%

reduction

•Overall emissions have

increased

•Need for collective action

•HEALTHY CITY

•Energy Budget: compute carbon and water

footprints

•District heating

•Energy aware building regulations:

insulation, orientation

•Turbines, Geothermal, Solar

•Reuse, recycle, recovery

PAESC 2030 Udine: - 40% CO2

ENVIRONMENT & HEALTH

WORKING GROUP

Topics

Air pollution•Indoor•Outdoor

Housing•Quality and quantity•Energy efficiency

Water•Quality •Quality •Quantity•Sanitation

Noise pollution

Active mobility (cycling and walking)

(Healthy) Urban planning

Green spaces

Food (production and consumption)

Health City Institute:

advocacy for health at

national level

MANIFESTOMANIFESTO

HEALTH AS A

COMMON GOOD

Next International Congress

IFOTES 2019 in UDINE

SOLITUDESOLITUDE

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ALT

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&

EN

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ME

NT

AS

CO

MM

ON

GO

OD

S

Cities can achieve what nations struggle for

EN

VIR

ON

ME

NT

AS

CO

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CITY HEALTH DIPLOMACY

Progress

People

Places

Participation

Prosperity

Peace

Planet

• Health & sustainability needs not to leave anyone behind and rather takeeach and everyone on board

• Cities need to build alliances with all sorts and levels of partners andstakeholders

• Diplos: covenant, compact; Health as a lingua franca for inter-sectoral,multilevel, participatory dialogue

• 4 main lines of action

• CHD within the administration: tackling the silos/organ pipessyndrome: Mobility Dept, Health Dept, etc.; whole-of-government,

Municipal Diplomacy: a strategy for

Health and Energy transition

• CHD within the administration: tackling the silos/organ pipessyndrome: Mobility Dept, Health Dept, etc.; whole-of-government,whole-of-society approach, health and sustainibility in-all-policies,strong leadership and committment

• CHD within the City – social innovation: Camminamenti, No allasolit'udine, Reader's night, Energy in play, World Games Day, Pi Day,Urban Gardens, Healthy Snacks, Pedibus, de-siloing: building trust &process owners – middle-out approach, triple helix

• CHD networking with other cities: Charters, EU Projects, Networks –Evaluation, Assessments, Indexes , Covenant, Consensus, city brandingand reputation

• Multilevel Governance ADESSO (Health and Safety Now)

CO-CREATION EXPERIENCES

Social Innovation & Middle-out approaches

The new role of municipalities

– Local Authorities do not only act supportively of bottom-up suggestions and initiatives, but act as catalysts, social brokers, mediators, of a broader mediators, of a broader societal engagement, so that proposals are catered for in a participatory and more empowering and enabling way and networking among stakeholders is facilitated.

Stakeholders!

• THE PROCESS

• A great number of local stakeholder are involved every year in the annual calendar of events, in particular: health & dementia-friendly associations, the Local Health Authority, designers/toymakers, local primary and secondary schools, sports, cultural, environmental, social associations and cooperatives, Regional Energy Agency, private companies on renewable energy sources supply, transport and waste management, senior trade unions, Regional Agency for Environmental Protection, District Public Library and Toy Library, National Games Repository, etc.

WALK TO SCHOOL &INCLUSIVE PLANNING

BEFORE

School entrance

AFTER

School entrance

COGNITIVE DECLINE PREVENTION

• Music• Story telling• Maths & logic games• Memory games• English words in common use• Cards games• Calligraphy• Healthy lifestyles

Move your minds…minds on

the move

• Healthy lifestyles• Mindfulness

INTERGENERATIONAL INITIATIVES

Networks NGOs, voluntary associations, retired craftmans, public servicesto give support to older and frail people in their everyday life, especially tothose living alone, with disabilities or economic difficulties (shopping, transports, listening, legal advice, repairs, drugs etc)

NO ALLA SOLIT’UDINENO ALLA SOLIT’UDINE: age-friendly environments, social

innovation, brokerage and intermediation

RESPONSIBLE

CONSUMPTION

READERS’ NIGHTREADERS’ NIGHT: more than 60 stakeholders including bookshops organising

activities to promote and enjoy reading

WALK & KNOW!

UDINE WALLED CITY

The project, introduced by Udine, has received a recognition at

European level. It states that “playing” and games should be used

as a tool to improve social inclusions and relationships, promote

healthy ageing, place-making and reusing of public buildings,

addressing inequities, addictions and discomforts.

Inserting game-•Inserting game-

design elements and

game principles in

non-game urban

context

•Establish

gamification in urban

context

•Create playful places

THE PLAYFUL PARADIGM

AIMS AT

PROMOTE HEALTHY AGEING

& TACKLE SOLITUDE

SPREAD HEALTHY LIFESTYLES

& ENERGY AWARENESS

AIMS AT

CONTRIBUTING

TO

COUNTERACT

GAMBLING ADDICTION

ENSURE PARTICIPATION & RELATIONS

BETWEEN PEOPLE AND GENERATIONS

ADRESS INEQUITIES & BUILD

AN INCLUSIVE COMMUNITY

Why is playing so useful?

Builds bridgesinstead of walls

within the community

Improves

Can preventgambling addiction(when playing hasa dangerous and unhealthy goal)

Improves physical, mental social & relational, well-

being

Stimulates braintraining during

Playing

Helps toovercome

inequities and conflicts

Improves relationships

between people and generations

Improves generalmood and generates

happyness as itproduces

endorphine

training duringold age

(preventingdementia)

Has educative and didactive

functions(children)

“Make the

Healthy Way

the Easy Way”

Behavioral Insights

the Easy Way”

TO INCREASE ENERGY AWARENESSThrough games we can advocate more easily change and social innovation on sustainable behaviours to reduce carbon footprint

INCLUSION AND PARTICIPATIONYou can easier establish relations while playing, involvingchildren, adult and older people, overcoming differences related

age, ethnic origin, income, gender orientation, prejudices.

GambleGamble

TO COUNTERACT PROBLEM GAMBLINGProblem gambling is increasing especially among young, unemployed and vulnerable people. Almost 25,000 of children aged between 11 and 16, are defined as problem gamblers, with a further 36,000 at risk of developing a problem.

PLACES

VS

NON

PLACES

GAMES AS PLACEMAKING & URBAN SPACES RENEWAL TOOLSGames facilitate creative patterns of use, paying attention to the physical, cultural and social identities that define a city. Games inspire people to collectively re-imagine urban spaces, by creating social relationships.

PLAY AND THE CITY

An innovative paradigm for social inclusion,

sustainability and place-making

THE HISTORY

Udine has a long experience on gamification strategies. Everything started with

National Law 328/00, passed by Livia Turco (Legge di riforma dei servizi sociali –

Dal centralismo sociale al federalismo solidale), which introduced the

possibility of launching the Ludobus-initiatives in cities. This was the starting

point for raising awareness on the value of games.

Ludobus (Travelling Games Library)

It transports toys, organises recerational, cultural and

entertaining activities (music, teather, circus).

It creates new opportunities of socialisation and

revives old places of the city in a cheerful way.

THE HISTORY

In 2012 the Municipality decided to make the Ludobus-initiative a permanent

experience and recovered a public building in the city centre to host the public

Toy Library. Since 2013 40.000 people have visited this place, which is fully

accessible with no age, gender, language limitation. The Municipality has

invested financial resources (about 150.000€ yearly) for maintenance and

equipment and training the staff (not less than 3 permanent employees).

Ludoteca (Municipal Toy Library)

It’s a place where people

(children, families, adults,

elderly) can come and spend

their time playing with a

large variety of games.large variety of games.

Entertainment

Socialisation

Sharing

Education

Learning

Law “FVG october, the 6th 2017/n.33”

This law has the first purpose of

promoting ludical, recreational and

physical activities that benefits

relationships, social interactions,

health and lifestyle improvements.

HOW?

Creating a Regional Ludic

Table, which is in charge of

giving regional funds to

Comunal administrations that

request them in order to

finance ludical activitieshealth and lifestyle improvements. finance ludical activities

Also, this law states that the FVG region recognizes the 28th of May as the

WORLD GAMES DAY as promoted by the ITLA (Italian Toy Libraries Association)

THE HISTORY

On 25 November 2017 Udine became the hosting city of the National

Games Archive, the first one in Italy. It has been financed by the Region

FVG 400,000€ for the period 2006-2020) according to the Regional Law

n. 30/2017. Local initiatives have been scaled up at the regional level.

Projects, events and activities

Events

Municipal Toy Library

(Ludoteca) Travelling ToyBus

(Ludobus)

World Games

Day

The library of living books

Pi Day πEvents

&

Activities

Energy in Play

School

programme(

energy, food, health)

Darwin Day

Cammina

Menti

(Move your Mind)

Thematic

events: parks & green areas

Projects, events and activities

Structural calendar over the year

Address all citizens 3-99 years old

as well as specific target groups

(elderly, schools, etc)(elderly, schools, etc)

Address specific topics: from

scientific materie promotion, to

healthy aging promotion, to healthy

lifestyles, to energy savings

knowledge and awareness….in a

playful way

WORLD GAMES DAYOver 50 associations, small Over 50 associations, small enterprises revolving around playing in all its different facets. In 2017 around 5.000 people have been engaged for co-creating many initiatives and re-using in an innovative way the public spaces of the city of Udine.

World Games Day

During this day, a large variety of playful activities that aim to promote

civil sense, healthy lifestyle and fun, are organized in the city centre ofUdine

•Ludobus activities

•Board games

•Sport activities

•Card games•Card games

•Puzzles

•Word games

•Socialisation

activities

•…50 associations >5000 people involved

PI DAYIt begins a little before 16.00 hrs on March 14 (guess why? Π=3,14 159…) and brings together associations, individuals, schools to foster Mathematics and Scientific Literacy among the community.In 2017, 1.793 participants have been registered.

Pi Day (March, 14)

Day of the year entirely dedicated to

one of the most important numbers in

human history

Promoting scientific

knowledge with a playful

approachapproach

Group activities

School activities

Fim/Movies

Teather and animation events

1793 partecipants in 2017

Darwin Day

February 12 (Darwin’s Birthday). Organized by the Toy

Library and the Friulian Museum of Natural History: it is

an international event dedicated to the promotion of

scienOfic topics through the values of raOonalism and

secularism, with special activities for children and adults.

It is an occasion made up to remember Darwin’s book,

the “Origin of the species”. In addition his life and work

can be used to inspire people and help them think more,

reflect and act with intellectual strenght , curiosity,

researching knowledge.

reflect and act with intellectual strenght , curiosity,

researching knowledge.

SUSTAINABILITY & ENERGY IN PLAY

ENERGY INTO PLAYENERGY INTO PLAYDozens stakeholders are yearly involved to raise awareness on energy efficiency and reducing CO2 emissions. 1.500 participants in 2016 and 1.988 in 2017 have been registered

CamminaMenti

Project addressed to olderpeople and aimed to makethem feel less lonely and more healthy by promoting a largevariety of activities.

Group activities (local culture,logic games,

memory games, reading,…)

MOVE YOUR MINDSThe university, public library, municipal Toy Library, non-profit, forprofit organizations offer brain training, music therapy, laughter yoga, anti-ageing games, creative thinking, intergenerational activities for combating cognitive decline as well as solitude, isolation. 1.000 participants per year are usually registered.

“Laughter Yoga”

Innovative and

simple exercises

Innovative and

simple exercises

aimed at improving

mood and body

strenght

Healthy Snack

Promotes local agricultural

products and 0km markets

Tai chi and meditation

Body exercises that

improve balance,

tonify muscles and

relax the mind

Other activities:

school programmes

Responsible food consumption Oral Health and Health inequities

Udine’s Municipality has refined a

programme to improve food

management in schools and

supermarkets and to reduce food waste

Udine developed a dental screening

programme in all primary schools of the

city, and plans to use the harvested data

as a proxy for Health inequities between

schools and districts.

•Dental screening

•Confronting DMFT and SIC indexes

•Frontal lessons about the topic

•Spreading information about preventive measures

School’s healthy snacks programme

Also, this data were compared to the WHO goals for 2020

DMFT Survey DMFT WHO

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1,5

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2,5

3

Caries-Free Udine Caries-Free WHO

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0,1

0,2

0,3

0,4

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0,9

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Sic Index Survey Sic Index WHO

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Other activities: school programmes for

energy awareness

School of energy

Udine’s Municipality in collaboration with

Association for Teaching Physic has a programme

to improve knowledge about RES and fossil

sources, their transfrormation ans uses and

promote energy consumption awareness and promote energy consumption awareness and

saving

Other activities: school programmes

for energy awareness

Put “a coat” to your House

The topic of this lab is how

children can think about a good

insulation for their house: insulation for their house:

which kind of materials do they

choose and how they put them

on the house?

They play with a paper model

with different materials to

discover the properties of

materials for insulating a house

Improvement of

urban places and

awareness about

Workshops for

health/social

professionals improve

the quality of life of

elderly people.

Energy at school,

healthy eating, food

waste programmes:

school programmes

for educating children

on sustainability.

Eco-orienteering: different

population groups

experience the city by

exploring cultural, social

All these initiatives engage more than 3000 people per year.

Results ofthe PlayfulParadigm

awareness about

health, energy and

sustainability.

exploring cultural, social

and historical aspects of

places through treasure

hunting.

………Before Urbact Playful Paradigm….

Why Transfer this (good) Practice?

Games are pointless as music, mathematics or poetry. Games are

bridges which tear down walls and barriers. Games are holistic,

ecological activities, they involve the cognitive, physical, emotional,

relational sphere of individuals.

Sitography

• http://www.ilsanoquotidiano.com/giocare-bene-mente-corpo/

• http://urbact.eu/playful-paradigm

• http://www.comune.udine.gov.it/

• http://www.lavitacattolica.it/

• http://messaggeroveneto.gelocal.it/udine/cronaca/2017/0• http://messaggeroveneto.gelocal.it/udine/cronaca/2017/08/01/news/stili-di-vita-sani-e-responsabili-il-progetto-di-udine-va-in-finale-1.15685400

• http://www.udinetoday.it/cronaca/numeri-attivita-ludoteca-udine-via-del-sale-2017.html

• https://archiviodeigiochi.it/2018/05/giornata-mondiale-del-gioco-26-maggio-anche-a-udine/