the portfolio of jeremy o'connell
DESCRIPTION
The design and illustration of Jeremy O'ConnellTRANSCRIPT
J E R E MY O ’ C O N N E L LDES I G N A N D I L L U ST R AT I ON(503 ) 7 0 1 - 0 7 5 1 | L i t t l e f i sts .c o m | j e r o c 2 3 @ g ma i l .c o m
H E L L O ! I S IT M E YOU ’R E LO OK IN G FOR ?
This is the physical portfolio of Jeremy O’Connnell. Other wise known as me.
I live and work out of the rainy city of Portland Oregon, and when I am not
designing or Illustrating I’m most likely eating Mac and cheese. The next pages
have ten projects that I have recently worked on. They run the gamut from
hand drawn illustration, to strict grid based page layout, but all of them have
deeply thought out ideas behind them. Chances are you will find something
that interests you, and I would love to talk to you about that. I hope to hear
from you soon.
Best regards,
Jeremy O’Connell
pro j e c t s
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OL D PORT L A ND HAR DWA RE
BATCOn
ROYKSOPP
BREV ITY MAGAZ I NE
LET ME BUY YOU A DRINK
Campfire typefac e
DESIGN C ULT URE N OW
COMIC BOO K R E -DO
NAthan ’s hotdogs
PO ST ERS
PROJECT ONE :
OLD PORTLAND HARDWARE
Old Portland Hardware was a huge warehouse located on 40th and Division that was
desperately in need of a face-lift. I spent two days in the store taking in the ideas and
style that the owners wanted the store to showcase. Through creating a series of icons
and a brand new identity the store was modernized and given a crisp, clean look, while
still maintaining it’s sense of charm and quirkiness. The gear was chosen as the main
icon, for the fact that when you first walk in to the store they have large barrels filled
with gears for 50 cents. The shield and ribbon were used as a throw back to the vintage
and hard-to-find victorian style hardware and house hold amenities they use. A minimal
color pallate was used to make sure the logo could also shrink while maintaining its
look.
• Friendly
• Inviting
• Hardware
• Antiques
• Clean
• Simple
• Hardworking
• Timeless
LOGO AND L OCk up
OLD PORTLAND
ARCHITECTURAL
HARDWARE old portland hardware &arch itectural
Pri nt Materia l
PROJECT TWO : ]
BATCON
Batcon is a yearly gathering of scientists and biologists from around the world to discuss the
future of bats and why they matter to the world. The program and promotional material was
originally very hard to decipher or understand, due to the clustering of type and lack of a grid
system. I stripped the main information down to its bones, and then through the use of simpli-
fied bat silhouettes, a solid grid system, color coordination and exclusive packaging for pre-
sales, made the convention a more inclusive, exciting event for all.
• Simple
• Grid
• Bats
• Colorful
• Inclusive
• Clean
• Exciting
• Hierarchy
• Family
• Smart
• Branding
• Immediacy
B A T C O N
brand ing
MARCH 4th-6th | 2012
AT THE OREGON ZOO
FIVE DOLLARS
BATCONMARCH 4th - 6th | 2012
FIVE DOLLARS | OREGON ZOO
promot io na l k it
PROJECT three :
royksopp
An electronic band straight out of Sweden, Royksopp have been kicking out the jams for a
while now. With their new release coming up, I decided to create an album cover, poster for
a concert, collectable buttons, web ready banners, and a few other things to get the world
excited for some fresh new tunes. I went with a more illustrative style, that focused on the
emotions and themes used in the album, with a color palette that matched the music videos
that were being released at the time.
• Techno
• Human element
• New
• Fresh
• Apocalyptic
• Fire
• Ice
• Melodic
Universal branding
PROJECT FOUR :
BREV ITY MA GA Z INE
Brevity magazine is an arts and pop culture small form magazine focused on giving
recognition to lesser known artists, entertainers, and shows that may not be televi-
sion based. Though a tongue in check attitude is pervasive throughout the magazine, a
definative grid system and rhetorical elements, along with matching slugs and folios,
gives the magazine a sense of unity. Once a physical form was printed, the magazine
was transferred in to a digital format, making it I-pad accessible, and adding interac-
tive elements, to engage the reader even further.
• Friendly
• Funny
• Smart
• Pop culture
• Artistic
• Clean
• Grids
• Type style
• Timeless
• Television
• Playful
• Witty
INterior PAGES
Close up i nterior shots
PROJECT F IV E :
LET ME BUY YOU A DRINK
An experimental design project with art direction from Adam Garcia, Let Me Buy You
a Drink was a test of friendliness. The rules were simple : Go to any bar that you are
near; find a specific person and offer to buy them a drink. The only request being that
in order for them to get that drink, they have to tell you a story. The story is recorded,
transcribed, and then illustrated in clasic black and white. Once enough stories were
collected, they were all placed in a book for anyone and everyone to read. Stories ranged
from the hlarious to the tragic, and gathering them and properly illustrating and design-
ing the book was a test of patience and professionalism.
• open
• fearless
• emotions
• bars
• drinking
• fables
• strangers
• storytelling
i l lust rat i ons
PROJECT six:
campfire type fac e
Campfire typeface is a fully functioning typeface based on classic boyscout patches,
and old park signs. It is the smell of the forest. It is gentle and kind. It is the memory
of a summer camp you loved when you were little. The nights you spend staring at the
stars. Fishing with your grandfather even though you don’t catch anything. Through the
use of ribboned ends, and purposeful weight changes the typeface is given a handmade
feel, without clunkiness.
• Friendly
• Inviting
• Vintage
• Boyscouts
• Handmade
• Multipurpose
• Bears
• Ribbons
Type S pecim en s
ABCDEFGHIJKLMNOPQR S T U VW X Y Z
THANK YOU FOR BEING A FRIEND
PARK NOTICE
CAMPBEARTRAP
ESTABLISHED 1 9 2 8
The number one reason for deaths in camp-sites are bear related injuries. Also axes.
f i na l p i ec es
PROJECT SEV EN :
des ign culture now
promotional material was created for the design culture now symposium that is held in New
york. Through the use of multiple typefaces and colors I wanted to showcase the diversity of
talent that would be speaking, as well as tackle the difficult subject of really pinpointing what
design is. and making it more about the fact that if anything design is a somewhat umbrella
term used to describe a multitude of different things.
Smart
Clean
Creative
Design
Arts
Design
Pr int P i ec es
PROJECT EIGHT :
COMIC BOOK R E -DO
A test in illustative endurance, comic book re-do was a project based on the best
fifty comic books of the last one hundred years. The covers were researched and then
re-drawn by hand, by me. the reasoning behind this project came from the idea that
many people who are interested in comics, have a difficult time jumping in to the fray,
because most series have been going for hundreds of issues. It was a way for the
general public to have a simple cheat code to the best comics to bring up when you talk
with comic book nerds.
• Knowledge
• Comics
• Janky
• Illustration
• Nerds
• Public
• Interaction
Re-drawn covers
PROJECT NINE :
NATHAN ’S H OTDOGS
Every year Nathan’s Hotdogs hosts a hot dog eating contest that draws thousands of people
to Coney Island, and brings in revenue for the company. Up until a year ago there had been no
promotional material for the contest, so I decided to make my own. I wanted to highlight the old
timey fun carnival feel of being on Coney Island eating a hotdog or 400, so I used a sytem of
vintage woodcut typefaces, and a dot matrix system on the photos, to give them an offset print
style of design.
• Fun
• Funny
• Fat
• Old
• Classic
• Public
• Vintage
Carnivel
Pr int P i ec es
PROJECT TEN :
FREELANCE
Over the past few years I have been lucky enough to become friends with people that help run
multiple venues around the city of Portland. Through these people I have been given the op-
porunity to create a variety of posters to highlight various bands, events, and various random
parties. Here are a collected few.
• Music
• Funny
• Smart
• Venue
• Single Color
• Public
• Multi-color
• Cool
Pr int P i ec es